Reckitt saves time with Skai’s Pacing Monitor in Amazon and Criteo
Challenge
Hygiene, health, and nutrition company Reckitt needed a simple, scalable solution to track budgets and spending throughout the year, during promotion periods, and across its various business units. Managing many campaigns across multiple publishers and markets, and especially with many promotions, became nearly impossible for one person to do manually.
Solution
Within Skai, Reckitt created Pacing Monitors for its Amazon and Criteo campaigns to track its spend and revenue. The team customized the risk thresholds for over- and under-pacing to remain on track. Skai’s dimensions and categories filtered for various lines of business, which made the tool scalable.
Result
Skai’s Pacing Monitor prevented over- and under-spending within the Amazon and Criteo campaigns, which allowed Reckitt to hit budget targets. It also delivered considerable time savings on day-to-day tasks, which the team can now use to focus on growth. This has allowed them to increase the number of retailers they advertise on and drive thousands of extra sales.
“Skai’s pacing monitor has been an excellent feature for us to scale our business and manage annual promotions. It allow us to plan budgets effectively, set goal expectations, and manage day-to-day activity.”
Geoffrey Van Meirvenne, Ecommerce Performance Manager – France & Benelux, Reckitt
About Reckitt
Reckitt is home to the world’s best-loved and trusted hygiene, health, and nutrition brands. All of its world-class brands share these three simple goals: protect, heal, and nurture. With a wealth of expertise and innovation behind every product, people trust Reckitt brands to help them enjoy a cleaner, healthier life. Learn more at reckitt.com.
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