Lewis Media Partners Boosts Paid Search Efficiency by 59% Nationally for Financial Services Client

A financial services company specializing in education savings has been a valued client of Lewis Media Partners for over a decade. Although the paid search campaigns were already performing well, the agency sought additional ways to further optimize the strategy and maximize new account openings. To achieve this, Lewis Media Partners, an independent Virginia-based agency, set out to refine its approach and improve Cost Per Acquisition (CPA). By leveraging Skai’s Paid Search solutions, the team uncovered fresh opportunities to boost campaign efficiency and accelerate growth.

The primary objective was to fine-tune the paid search strategy and increase CPA efficiency across both state-wide and out-of-state audiences. Lewis Media Partners integrated Google and Microsoft campaigns through Skai to streamline reporting and improve strategic oversight.

• Portfolio Optimization: Using Skai’s portfolio tools, the agency confidently implemented dynamic budget allocations with advanced constraints and controls. This ensured more effective management of Google Ads portfolios, driving improved results across state and national campaigns.
• Search Term Analysis: The team leveraged Skai to quickly identify underperforming keywords and excluded over 400 negatives, increasing ad relevance and improving conversion rates.
• Analysis & Reporting: Skai’s custom dashboards and automated reports provided clear insights into campaign performance. Bulk editing tools enabled quick adjustments, helping the team stay agile and proactive.

By taking full advantage of Skai’s advanced tools, Lewis Media Partners achieved significant improvements in the client’s paid search campaigns:

CPA decreased by 34% state-wide and 59% nationally from November 2022 to August 2023.

Through a thoughtful approach to portfolio optimization, search term analysis, and campaign management, the client achieved sustainable growth and exceeded their goals for new account acquisition.

Lewis Media Partners is one of the largest independent media firms in Virginia. The agency specializes in providing integrated media services across both traditional and digital channels for national, regional, and local clients.

Learn more at lewismediapartners.com.