Here are some of the key digital marketing trends from Q1 2023's advertising data.
Spending growth across channels slowed in Q1 as advertisers continued to tread carefully amidst economic uncertainty.
In each channel, the volume of ads clicked or seen rose, while unit pricing dropped, indicating continued engagement with digital ad programs.
Search spend fell into three main buckets based on strategy, and revenue-based strategies showed robust growth.
Spending on the more traditional page post link ads grew by double digits year-over-year, while newer, more complex ads were flat.
The Skai Q1 2023 Quarterly Trends Report
See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q1.
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2023, including:
How performance marketing channels responded to shifting consumer demands
How advertisers reached consumers in a challenging economy
Key performance indicators for the first quarter of the year across retail media, paid search, and paid social
Details on what drove notable trends and changes over time in each advertising channel