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Key Q3 2023 digital marketing trends

Here are some of the key digital marketing trends from Q3 2023's advertising data.


Q3 spending was up over Q1 levels across all channels, with retail media and paid search showing more consistent growth YTD.
Increases in ad prices are a key factor in understanding spending growth throughout 2023.
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Year-over-year (YoY) spending accelerated from +3% to +5% in paid search, retail media nearly matched its robust +35% growth from last quarter and paid social diverged from current macro trends for structural reasons.
There is a clear divergence in our data between growth rates of social campaigns based on objectives, suggesting a stronger social rebound for upper- and mid-funnel activity.

The Skai Q3 2023 Quarterly Trends Report

See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q3.

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2023, including:
  • Ad spending in retail media, paid search and paid social grew from Q2 to Q3, with every channel seeing its strongest spending month of 2023 during the third quarter.
  • Increases in ad prices are a key factor in understanding spending growth throughout 2023, and are likely to continue through the end of the year.
  • Year-over-year (YoY) spending accelerated from +3% to +5% in paid search, while retail media extended its run of robust growth rates at +34%.
  • Social spending growth was highly concentrated in upper- and mid-funnel tactics, suggesting that the broader market rebound is focused on those activities.

Download the Report

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