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Key Q2 2023 digital marketing trends

Here are some of the key digital marketing trends from Q2 2023's advertising data.


Year-over-year (YoY) spending grew 35% for retail media, up from 30% last quarter, while paid search and paid social only varied slightly from last quarter’s trend.
While the tradeoff between ad volume and cost per thousand impressions (CPM) for paid social was similar to last quarter, YoY cost-per-click (CPC) in retail media and paid search are getting closer to zero.
For both retail media and paid search, higher retail media conversion rate (CVR) in H1 2023 has allowed CPC increases without much effect on overall return on ad spend (ROAS).
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While overall social spending was down, several segments saw growth over Q2 2022.

The Skai Q2 2023 Quarterly Trends Report

See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q2.

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2023, including:
  • Improving economic conditions are beginning to spur ad spending growth.
  • Long-term and short-term trends showed evidence of stronger consumer demand over the past six months, particularly in retail media and paid search.

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