Skai Quarterly Trends Hub

Let’s dive into the latest market insights, industry trends, and predictive analysis.

See Quick Stats Book a Meeting

Key Q4 2022 digital marketing trends

Here are some of the key digital marketing trends from Q4 2022's advertising data.

The number of ads and ad interactions measured by impressions and clicks, respectively, grew at a healthy pace in Q4.
Advertisers were more likely to see lower YoY ad prices in Q4 than higher prices, compared to last year across channels, particularly paid social advertisers
2021 saw the highest Q4 year-over-year (YoY) CPM growth in five years, which may have set the stage for a big drop in 2022 even without the additional impact of other factors.
Spending increased over Q4 of last year in all channels, but lower ad prices have meant lower growth rates than previous quarters.

The Skai Q4 2022 Quarterly Trends Report

See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q4.

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022, including:
  • How performance marketing channels responded to shifting consumer demands
  • How advertisers reached consumers in a challenging economy
  • Key performance indicators for the fourth quarter of the year across retail media, paid search, and paid social
  • Details on what drove notable trends and changes over time in each advertising channel

Download the Report

Additional Quarterly Trends Resources

See a snapshot

Check out the infographic for this quarter’s trends

View now

Learn how the biggest marketers turn their data into demand!

Book a Meeting