Key Q3 2023 digital marketing trends
Here are some of the key digital marketing trends from Q3 2023's advertising data.
The Skai Q3 2023 Quarterly Trends Report
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2023, including:
- Ad spending in retail media, paid search and paid social grew from Q2 to Q3, with every channel seeing its strongest spending month of 2023 during the third quarter.
- Increases in ad prices are a key factor in understanding spending growth throughout 2023, and are likely to continue through the end of the year.
- Year-over-year (YoY) spending accelerated from +3% to +5% in paid search, while retail media extended its run of robust growth rates at +34%.
- Social spending growth was highly concentrated in upper- and mid-funnel tactics, suggesting that the broader market rebound is focused on those activities.
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