See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q3.
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2023, including:
- Ad spending in retail media, paid search and paid social grew from Q2 to Q3, with every channel seeing its strongest spending month of 2023 during the third quarter.
- Increases in ad prices are a key factor in understanding spending growth throughout 2023, and are likely to continue through the end of the year.
- Year-over-year (YoY) spending accelerated from +3% to +5% in paid search, while retail media extended its run of robust growth rates at +34%.
- Social spending growth was highly concentrated in upper- and mid-funnel tactics, suggesting that the broader market rebound is focused on those activities.
