Creditas MX Reduces Acquisition Cost by 42% with Budget Navigator and Signal Enhancement
Creditas MX is a financial services company that provides loans to people in Mexico. The company was struggling to achieve more leads with low-cost campaigns, while also using a manual bidding process that was time-consuming and inefficient.
Using Skai’s™ Budget Navigator, Creditas was able to find efficiencies by placing campaigns sharing a common budget goal within a Portfolio, allowing Skai to optimize the budget and pace the campaigns automatically. Budget Navigator is powered by machine learning and enables you to forecast, optimize and monitor your Search and Retail Media budgets with ease.
Additionally, Skai’s Signal Enhancement helped Creditas MX improve the quality of their leads by sending their true north data directly to the publisher, allowing them to optimize more efficiently and gain additional insights into the intent of searchers, targeting their ads to people who were more likely to convert into customers. By targeting their ads to the right people, they were able to reduce their acquisition costs and improve the quality of their leads, ultimately driving a higher ROAS.
In only 9 months Skai’s Budget Navigator and Signal Enhancement solutions helped Creditas MX achieve their business goals. By optimizing their bids and budget, and improving the quality of their leads, Creditas MX was able to increase their qualified lead volume by 181%, reduce their acquisition costs by 42%, and improve their ROAS by 1.5x across multiple campaigns.
“We were really happy with the results we achieved with Skai’s solutions. They helped us to increase our lead volume, reduce our acquisition cost, and improve our ROAS. We would definitely recommend Skai to other businesses.”
Luis Miyamoto Guerrero
Marketing Coordinator, Creditas MX