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Always-on incrementality with Impact Navigator

Unlock smarter market planning, better budgeting, and stronger alignment to business objectives by measuring and monitoring the true business impact for any KPI, on any marketing channel

Solving Challenges for Marketers

Drive Performance

ROI Demystified
Unlock smarter market planning, better budgeting, and stronger alignment to business objectives by measuring and monitoring the true business impact of your marketing programs. With Impact Navigator you can:
  • Run real marketing experiments
  • Accurately measure true incremental impact across all audience segments
  • Design and monitor testing for any media channel, on or off Skai
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Boost Productivity

Depth and Breadth in One Platform
Impact Navigator measures your channels’ incremental impact, its effective lift alongside all of your other marketing tactics, and lets you correct and adjust the measurements from your existing MTA signals—all via a first-of-kind, always-on SaaS solution. Say goodbye to rigorous, slow and expensive testing and analysis, and improve workflow with a marketing experimentation culture. Increase the velocity of getting from test design to directional takeaways.
  • Daily readouts
  • Adjust based on real data and experiments
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Improve Decisioning

Make Data Work for You
Impact Navigator can keep your media marketing mix planning accurate and relevant by providing a readout on your current consumer response to different marketing tactics.
  • Drive with forward-looking insights
  • Drive accuracy and success
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Uncover answers to key questions with Impact Navigator

Calibrate and optimize your current tactics

  • How would increasing our investment in video impact our revenue?
  • What would happen to repeat purchase volumes if we cut back on our display retargeting investments?
  • How much revenue is Facebook driving for us?

Evaluate how you are driving specific KPIs

  • Do we need to be investing in both prospecting and retargeting? Which is adding greater value for us?
  • How much should we be investing in non-brand keywords to maximum search ROI
  • How can we better measure the impact of search and social on lead volumes?

Understand and drive cross-channel impact

  • How do Google and Facebook impact both online and in-store sales?
  • What is the impact of our retargeting campaigns on new customer registrations?
  • How does brand search drive demo requests?

Hear from our clients

“With Impact Navigator, we can measure the real impact in the marketplace before starting significant investment and focus on where there’s really incrementality.”

Marina Casas, Advertising Specialist, Privalia

“Thanks to our insights from Impact Navigator, we can now clearly see that YouTube drives significant incremental revenue to our business, helping us to justify increased investment in the channel.”

Paul Baumgarthuber, Chief Marketing Officer, LaserAway

Find out what Skai can do for you:

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