Measure in the era of privacy

Understand the impact of your marketing mix without cookies or tracking, optimize your budget, and achieve your KPIs with customizable incrementality testing.

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Microsoft logo: Four squares in a 2x2 grid, colored red, green, blue, and yellow, forming a window shape—symbolizing innovation reflected in their incrementality testing software and solutions.
A circular logo featuring a capital G in Google's colors—red, yellow, green, and blue—on a white background, representing expertise in search engine marketing and paid search solutions.
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A new way to measure marketing

With Skai’s marketing measurement solution, run tests in just a few clicks and uncover results in just a few weeks. Skai’s experts are here to support and advise as you get started, but as a self-service solution, the power is in your hands to run tests however and wherever you need.

Optimize spend

Find out the true impact of campaigns, tactics, and channels so you can invest in what moves the needle the most.
A bar chart compares attributed ROI and incremental ROI by channel using purple and blue bars. A note above reads: “Recommendation: Move budget into areas of higher incremental ROI with an effective incrementality testing software.”.

Future-proof

Aggregate data only. No tracking, third-party cookies, or personally identifiable information. No concerns about tightening privacy restrictions.
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Fast

Get the actionable insights you need in weeks, not months.
A progress bar with a blue line shows progress at the 3-6 weeks mark for your incrementality testing software. A green speech bubble above the bar says Insights ready. The next stage is labeled 4-6 months.

Test anything

Measure incremental lift for any KPI across the performance media that matters most to your business.
A 3x3 grid showing icons and text: Microsoft logo, Paid Social, Google logo, Online video, thumbs up icon, Facebook logo, Instagram logo, YouTube logo, Paid Search—ideal for showcasing your marketing measurement solution.

Leading brands and agencies trust Skai

“Thanks to our insights from Impact Navigator, we can now clearly see that YouTube drives significant incremental revenue to our business, helping us to justify increased investment in the channel.”

Paul Baumgarthuber
Chief Marketing Officer, LaserAway

Read our case studies

“With Impact Navigator we can measure the real impact in the marketplace before starting significant investment, and focus on where there’s really incrementality.”

Marina Casas
Advertising Specialist, Privalia

Read our case studies
The RBC logo features a yellow lion holding a globe outlined in yellow on a blue background, with the white letters RBC below—their identity stands strong, much like their trusted paid social solutions.
Backcountry logo featuring a circular icon with a mountain goat silhouette on the left, followed by the word Backcountry in bold, black letters—perfect for brands seeking incrementality testing solutions or powerful marketing measurement solution tools.
The Rakuten logo features the word Rakuten in bold, purple letters with a purple underline beneath the text, representing strength and reliability in search engine marketing.
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Power your marketing measurement with Skai

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