Always-on incrementality with Impact Navigator
Solving Challenges for Marketers
- Run real marketing experiments
- Accurately measure true incremental impact across all audience segments
- Design and monitor testing for any media channel, on or off Skai™
Depth and Breadth in One Platform
- Daily readouts
- Adjust based on real data and experiments
Uncover answers to key questions with Impact Navigator
Calibrate and optimize your current tactics
- How would increasing our investment in video impact our revenue?
- What would happen to repeat purchase volumes if we cut back on our display retargeting investments?
- How much revenue is Facebook driving for us?
Evaluate how you are driving specific KPIs
- Do we need to be investing in both prospecting and retargeting? Which is adding greater value for us?
- How much should we be investing in non-brand keywords to maximum search ROI
- How can we better measure the impact of search and social on lead volumes?
Understand and drive cross-channel impact
- How do Google and Facebook impact both online and in-store sales?
- What is the impact of our retargeting campaigns on new customer registrations?
- How does brand search drive demo requests?
Hear from our clients
“With Impact Navigator, we can measure the real impact in the marketplace before starting significant investment and focus on where there’s really incrementality.”
Marina Casas, Advertising Specialist, Privalia
“Thanks to our insights from Impact Navigator, we can now clearly see that YouTube drives significant incremental revenue to our business, helping us to justify increased investment in the channel.”
Paul Baumgarthuber, Chief Marketing Officer, LaserAway