Case Studies / Habi and Google Ads

Habi Boosts Revenue by 40.8% and Posts 35% Incremental ROI Growth with Performance Max


increase in revenue


growth in incremental ROI


Habi, Colombia’s second unicorn, a leading residential real estate company in Spanish-speaking LATAM, was looking to lower CAC across its entire Paid media portfolio while delivering best MQLs (Marketing Qualified Leads).

The Approach

Habi adopted Performance Max to bring the most leads with the best possible cost efficiency. They followed Performance Max best practices, particularly for audiences with tools such as static creatives, videos and bidding strategies. Thanks to it Google’s AI could explore a wide range of possibilities in order to maximize performance across the inventory and ultimately deliver best MQLs.

Habi worked with Skai to find an optimal budget allocation and optimize more often Performance Max campaigns goals based on changing market conditions using Skai’s Portfolio and Budget Navigator tools.


Habi efficiently optimized their bids and budgets, significantly improving their performance. Habi boosted their revenue and incremental ROI for their Performance Max campaigns exceeding their business goals across Google. They achieved a 40.8% increase in revenue and a 35% growth in incremental ROI for their Performance Max campaigns within four weeks.

“At Habi, we are constantly working on improvement of our Paid Media processes in order to positively impact the company’s CAC. With Performance Max campaigns we achieved the best costs in the last 5 months.”

Walter Gómez
Paid Media Specialist, Habi

About Habi

Habi, Colombia’s second unicorn, is the leading residential real estate company in Spanish-speaking LatAm on a mission to unlock access to liquidity and information for Latin American families. Habi’s data-driven approach allows it to offer a range of products and services – including iBuying, brokerage, financial services, marketplace and a home e-valuation tool.

Habi operates in more than 15 cities in Mexico and Colombia, which have a total estimated population exceeding 60 million. For more information on Habi, please visit or

Solution used

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