Skai Research Center

Welcome to your primary source for curated advertising benchmarks, in-depth quarterly trends analysis, valuable marketer insights and consumer research on some of the industry’s hottest topics.

Navigate the future of retail media: insights from industry leaders

This in-depth report offers exclusive insights from retail media professionals. Discover how they’re adapting and thriving in this dynamic environment.
77%
report good/excellent retail media results in 2023
47%
feel they are aligned well with their other channels
81%
say that retail media is very/extremely important to their organizations

Marketer attitudes and preferences towards walled garden media

About 80% of U.S. digital ad spending goes to walled gardens like Google, Meta and Amazon. Skai’s survey of 117 marketers explores their use of walled garden advertising, including spending, pros, cons, and strategies.

Prime Day Potential: Consumer Spending Intentions Revealed

A survey of 1,000 consumers showcases their upcoming spending intentions for one of retail’s biggest discount events of the year.

Survey Reveals Divergent Views on Generative AI Adoption

Skai’s survey explores a divide in consumer attitudes toward Generative AI as optimism clashes with skepticism for this emerging innovation.

Explore consumers’ shopping trends from Prime Day 2023

A survey of 1,000 consumers who were familiar with Prime Day, showcases their spending intentions for one of retail’s biggest discount events of the year.

An inside look at how consumers feel about the walled gardens

We surveyed 1,000 consumers to understand how they perceive and interact with walled garden media. The results might surprise you!

50% of consumers don’t remember seeing ads on Amazon…

…yet those who do are generally fine with targeted ads if they’re useful. Explore insights from 1,000 consumers sharing their true opinions on Amazon Ads.

Unwrap consumers’ spending intentions for the 2023 Holiday Season

Discover trends and preferences as consumers gear up for Q4, shedding light on the retail landscape this season.

Tailored insights for your unique needs

Seeking specific data or custom analyses? Whether it’s a single data point, an in-depth analysis, or ongoing insights, we’re here to assist. Reach out to us now and discover how we can provide the answers you’re looking for.

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