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22 June 2021

You’ve got the data and AI….why is no-one using it?!

Join us as we bring together a group of senior execs to share best practices and lessons learned in overcoming the cultural challenges associated with Big Data and AI implementations.

29 June 2021

Webinar

Shopping Ads: From Awareness to Purchase in an Instant

Join our live webinar on June 29th as we dive into the topic of shoppable media ads

29 June 2021

Webinar

Unlock Growth With Apple Search Ads

Join our webinar as we help you understand the potential of Apple Search Ads, and demonstrate how to take mobile app marketing to the next level.

15 July 2021

Webinar

Amazon Advertising & Beyond: Winning from A to Z

Register your interest to join Skai and other industry experts as we discuss how to successfully navigate Amazon Advertising and beyond in the retail media ecosystem

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Cookie Expiry	365

Functional (13)

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

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Provider	Owner of this website
Purpose	There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
Host(s)	.ads.linkedin.com, .linkedin.com, .slideshare.net
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Provider	Owner of this website
Purpose	Cookie set by AddThis. These plug-ins allow you to set bookmarks or share interesting content with other users. The plug-ins allow you to interact with social networks and other users so that we can improve our services and make them more interesting for you as a user.
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Cookie Name	bcookie
Cookie Expiry	2 years 11 hours 37 minutes 32 seconds

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Cookie Expiry	3 months

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Cookie Expiry	2 years 11 hours 37 minutes 32 seconds

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Purpose	This cookie name is associated with software from Canadian company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.
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Cookie Name	ubpv, ubrs, ubvs, ubvt, _sp_xxxxxxxxxx
Cookie Expiry	184 days

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Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when users are given a particular version of a page. This makes sure that users see the same variation that they earlier saw when they visited the page.
Host(s)	skai.io
Cookie Name	_vis_opt_exp_n_combi
Cookie Expiry	2914416 days

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Provider	simplybusiness.co.uk
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Cookie Expiry	730 days

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Provider	Owner of this website
Purpose	This cookie aids in session for the Zendesk guide.
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Name	WPML
Provider	Owner of this website
Purpose	Stores the current language.
Cookie Name	_icl_, wpml_, wp-wpml_*, wp-rest-enabled-ping, wp-wpml_current_language
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Name	comeet
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Host(s)	comeet.co, comeet.com
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a
Cookie Expiry	30 days

Statistics (28)

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

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Name	Google Tag Manager
Provider	Google LLC
Purpose	Cookie by Google used to control advanced script and event handling.
Privacy Policy	https://policies.google.com/privacy?hl=en
Host(s)	.skai.io
Cookie Name	_ga,_gat,_gid
Cookie Expiry	2 Years

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Name	Hotjar cookies
Provider	Hotjar
Purpose	Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
Host(s)	skai.io
Cookie Name	_hjIncludedInSample, _hjIncludedInPageviewSample, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjAbsoluteSessionInProgress _hjFirstSeen, _hjTLDTest
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Name	handl_original_ref
Provider	Owner of this website
Purpose	HandL UTM Grabber
Host(s)	.skai.io
Cookie Name	handl_original_ref

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Name	__utmz
Provider	Owner of this website
Purpose	This cookie is set by Google Analytics it enables website administrators to track visitor behaviour. This particular cookie identifies the source of traffic so Google can tell site owners where the visitors came from when arriving on their website.
Host(s)	.slideshare.net
Cookie Expiry	6 months 1 day 12 hours

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Name	__utmt
Provider	Owner of this website
Purpose	Used by Google Analytics. It controls the request rate
Host(s)	.slideshare.net
Cookie Name	__utmt
Cookie Expiry	10 minutes

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Name	__utmc
Provider	Owner of this website
Purpose	This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors.
Host(s)	.slideshare.net
Cookie Name	__utmc
Cookie Expiry	Session

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Name	__utmb
Provider	Owner of this website
Purpose	Used by Google Analytics to determine the sessions/visits.
Host(s)	.slideshare.net
Cookie Name	__utmb
Cookie Expiry	30 minutes

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Name	__utma
Provider	Owner of this website
Purpose	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is updated every time data is send to Google Analytics.
Host(s)	.slideshare.net
Cookie Name	__utma
Cookie Expiry	2 years

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Name	handl_url
Provider	Owner of this website
Purpose	HandL UTM Grabber
Host(s)	.skai.io
Cookie Name	handl_url, handl_ref
Cookie Expiry	4 weeks 2 days

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Name	handl_landing_page
Provider	Owner of this website
Purpose	HandL UTM Grabber - These cookies tell us from where the user entered the website.
Host(s)	.skai.io
Cookie Name	handl_landing_page
Cookie Expiry	4 weeks 2 days

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Provider	Owner of this website
Purpose	These cookies tell us from where the user entered the website.
Host(s)	.skai.io
Cookie Name	handl_ip
Cookie Expiry	4 weeks 2 days

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Name	_vwo_uuid,_vwo_uuid_v2
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.
Host(s)	.skai.io
Cookie Name	_vwo_uuid_v2
Cookie Expiry	9 years 11 months 4 weeks 1 day

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Name	_vis_opt_test_cookie
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies.
Host(s)	.skai.io
Cookie Name	_vis_opt_test_cookie
Cookie Expiry	Session

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Name	_vis_opt_s
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors.
Host(s)	.skai.io
Cookie Name	_vis_opt_exp, _vis_opt_s, _vwo_referrer, _vwo_uuid, _vwo_uuid_v2
Cookie Expiry	3 months 1 week 3 days

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Name	_hjid
Provider	Owner of this website
Purpose	Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
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Cookie Name	_hjid
Cookie Expiry	Session

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Name	_hjAbsoluteSessionInProgress
Provider	Owner of this website
Purpose	This cookie is being set by Hotjar for performance and analytics purposes.
Host(s)	.skai.io
Cookie Name	_hjAbsoluteSessionInProgress
Cookie Expiry	30 minutes

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Name	Google Tag Manager MJ56XQL
Provider	Google LLC
Purpose	Cookie by Google used to control advanced script and event handling.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga,_gat,_gid
Cookie Expiry	2 Years

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Name	Google Analytics
Provider	Google LLC
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga, _gat, _gid, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, utm_source, utm_term, utm_content, gclid, utm_medium, utm_campaign, ___utmvc
Cookie Expiry	2 Years

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Name	_uv_id
Provider	.slideshare.net
Purpose	Collects data on the user’s visits to the website, such as which pages have been read.
Host(s)	.slideshare.net
Cookie Name	_uv_id
Cookie Expiry	2 years

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Name	_vwo_sn
Provider	Visualwebsiteoptimizer
Purpose	Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been read.
Host(s)	.skai.io
Cookie Name	_vwo_sn
Cookie Expiry	30 minutes

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Name	_vwo_ds
Provider	Visualwebsiteoptimizer
Purpose	Collects data on the user's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been loaded with the purpose of generating reports for optimizing the website content
Host(s)	.skai.io
Cookie Name	_vwo_ds
Cookie Expiry	4 weeks 2 days 26 seconds

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Name	JSESSIONID
Provider	New Relic
Purpose	This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications.
Host(s)	nr-data.net
Cookie Name	JSESSIONID
Cookie Expiry	Session

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Name	_gat_UA-nnnnnnn-nn
Provider	Owner of this website
Purpose	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
Host(s)	skai.io
Cookie Name	_gat_UA-nnnnnnn-nn
Cookie Expiry	Session

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Name	test_cookie
Provider	Doubleclick
Purpose	This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
Host(s)	doubleclick.net
Cookie Name	test_cookie
Cookie Expiry	Session

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Name	ugid
Provider	unsplash.com
Purpose	Necessary for the implementation of video-content on the website.
Host(s)	unsplash.com
Cookie Name	ugid
Cookie Expiry	1 year

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Name	Optimizely
Provider	Optimizely
Purpose	These cookies allow us to track how you landed on our website and how you interact with our website.
Host(s)	.skai.io
Cookie Name	bf_lead, bf_visit
Cookie Expiry	1 year

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Name	^_vis_opt_exp_n_goal_n
Provider	Visualwebsiteoptimizer
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when a goal is made. It is a pattern type cookie where the number values in the name can vary based on individual configuration.
Host(s)	skai.io
Cookie Name	^_vis_opt_exp_n_goal_n

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Name	_vwo_referrer
Provider	Visualwebsiteoptimizer
Purpose	This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages.
Host(s)	skai.io
Cookie Name	_vwo_referrer

Marketing (37)

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

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Name	linkedin.com
Provider	linkedin.com
Purpose	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Cookie Name	AnalyticsSyncHistory
Cookie Expiry	30

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Name	lpv*****
Provider	Owner of this website
Purpose	This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Host(s)	pi.pardot.com
Cookie Name	lpv67532
Cookie Expiry	30 minutes

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Name	visitor_id#
Provider	pardot.com
Purpose	The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, skai.io, www2.skai.io
Cookie Name	visitor_id#
Cookie Expiry	9 years 11 months 4 weeks 1 day 24 seconds

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Name	YSC
Provider	Owner of this website
Purpose	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Host(s)	.youtube.com
Cookie Name	YSC
Cookie Expiry	Session

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Name	Custom
Provider	Youtube
Purpose	Cookie which allows Youtube to track mobile devices based on GPS data.
Host(s)	.youtube.com
Cookie Name	GPS
Cookie Expiry	30 minutes

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Name	UIDR
Provider	Scorecardresearch
Purpose	Tracking cookie from Scorecardresearch. Used for analysis of and research purposes, it does not collect personal identifiable information.
Host(s)	.scorecardresearch.com
Cookie Name	UIDR
Cookie Expiry	1 year 11 months 3 weeks

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Name	UID
Provider	Scorecard Research
Purpose	This cookie is set to measure the number and behavior of website visitors who come and go. It helps the website to send surveys to better understand user preferences. Scorecard Research customers can use the information to better tailor their advertising campaigns.
Host(s)	.scorecardresearch.com
Cookie Name	UID
Cookie Expiry	1 year 11 months 3 weeks

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Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	go.pardot.com, pi.pardot.com, www2.skai.io
Cookie Name	pardot, dgCampaigns
Cookie Expiry	Session

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Name	lissc
Provider	LinkedIn
Purpose	This cookie is being set by Linkedin for advertising purposes
Host(s)	.linkedin.com
Cookie Name	lissc
Cookie Expiry	1 year

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Name	fr
Provider	Facebook
Purpose	Cookie set by Facebook. The gathered information is used in their advertising products, for example real time bidding from third party advertisers.
Host(s)	.facebook.com
Cookie Name	fr
Cookie Expiry	3 months

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Name	_uetvid
Provider	Bing
Purpose	This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site.
Host(s)	.skai.io
Cookie Name	_uetvid
Cookie Expiry	2 weeks 2 days 6 hours

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Name	_uetsid
Provider	Bing
Purpose	This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
Host(s)	.skai.io
Cookie Name	_uetsid
Cookie Expiry	1 day

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Name	_fbp
Provider	Facebook
Purpose	This cookie is used by Facebook for advertising purposes and conversion tracking.
Host(s)	.skai.io
Cookie Name	_fbp
Cookie Expiry	3 months 26 seconds

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Name	UserMatchHistory
Provider	Owner of this website
Purpose	This cookie is used to track visitor behaviour in order to provide better personalised advertising.
Host(s)	4 weeks 2 days
Cookie Name	UserMatchHistory
Cookie Expiry	UserMatchHistory

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Name	TapAd_TS
Provider	Owner of this website
Purpose	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Host(s)	.tapad.com
Cookie Name	TapAd_TS
Cookie Expiry	2 months 1 day

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Name	TapAd_DID
Provider	Owner of this website
Purpose	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Host(s)	.tapad.com
Cookie Name	TapAd_DID
Cookie Expiry	2 months 1 day

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Name	TapAd_3WAY_SYNCS
Provider	Owner of this website
Purpose	This cookie tracks user behavior on various websites in order to provide better advertising.
Host(s)	.tapad.com
Cookie Name	TapAd_3WAY_SYNCS
Cookie Expiry	2 months 1 day

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Name	TDID
Provider	adsrvr.org
Purpose	This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform.
Host(s)	.adsrvr.org
Cookie Name	TDID
Cookie Expiry	1 year

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Name	TDCPM
Provider	adsrvr.org
Purpose	This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising.
Host(s)	.adsrvr.org
Cookie Name	TDCPM
Cookie Expiry	1 year

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Name	NID
Provider	Google
Purpose	Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes.
Host(s)	.google.com
Cookie Name	NID
Cookie Expiry	6 months 2 days

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Name	MUID,MUIDB
Provider	Bing
Purpose	This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked.
Host(s)	.bing.com
Cookie Name	MUID,MUIDB
Cookie Expiry	1 year 3 weeks 4 days 1 second

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Name	IDE
Provider	Double Click (Google)
Purpose	Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns.
Host(s)	doubleclick.net
Cookie Name	IDE
Cookie Expiry	1 year 3 weeks 4 days

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Name	Facebook Pixel
Provider	Facebook Ireland Limited
Purpose	Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy	https://www.facebook.com/policies/cookies
Cookie Name	_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry	Session / 1 Year

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Name	s-9da4
Provider	Terminus
Host(s)	skai.io
Cookie Name	s-9da4
Cookie Expiry	15 minutes 25 seconds

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Name	kenshoo_tapad_id_sync
Provider	Terminus
Host(s)	skai.io
Cookie Name	kenshoo_tapad_id_sync
Cookie Expiry	1 day

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Name	kenshoo_id_match
Provider	Terminus
Host(s)	skai.io
Cookie Name	kenshoo_id_match
Cookie Expiry	1 week

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Name	kenshoo_id
Provider	Terminus
Host(s)	.xg4ken.com
Cookie Name	kenshoo_id
Cookie Expiry	1 year

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Name	d-a8e6
Provider	Terminus
Host(s)	skai.io
Cookie Name	d-a8e6
Cookie Expiry	1 year 25 seconds

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Name	Google Pixel
Provider	google.com
Cookie Name	pagead/1p-user-list
Cookie Expiry	Session

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Name	ads/ga-audiences
Provider	google.com
Purpose	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
Host(s)	google.com
Cookie Name	ads/ga-audiences
Cookie Expiry	Session

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Name	visitor_id#-hash
Provider	Owner of this website
Host(s)	.pardot.com, skai.io, www2.skai.io
Cookie Name	visitor_id#-hash
Cookie Expiry	10 years

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Name	api/events/uplift
Provider	Trendemon
Host(s)	trackingapi.trendemon.com
Cookie Name	api/events/uplift
Cookie Expiry	Session

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Name	_uetsid_exp
Provider	Google Tag Manager
Host(s)	skai.io
Cookie Name	_uetsid_exp
Cookie Expiry	Persistent

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Name	_uetvid_exp
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	_uetvid_exp
Cookie Expiry	Persistent

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Name	ub-emb-id
Provider	Owner of this website
Purpose	Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately.
Host(s)	skai.io
Cookie Name	ub-emb-id
Cookie Expiry	Persistent

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Name	track/cmf/generic
Provider	adsrvr.org Pixel
Purpose	Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
Host(s)	adsrvr.org
Cookie Name	track/cmf/generic
Cookie Expiry	Session

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Name	personalization_id
Provider	Twitter
Purpose	This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.
Host(s)	twitter.com
Cookie Name	personalization_id
Cookie Expiry	730 days

External Media (3)

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

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Name	Facebook
Provider	Facebook
Purpose	Used to unblock Facebook content.
Privacy Policy	https://www.facebook.com/privacy/explanation
Host(s)	.facebook.com

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Name	Google Maps
Provider	Google
Purpose	Used to unblock Google Maps content.
Privacy Policy	https://policies.google.com/privacy?hl=en&gl=en
Host(s)	.google.com
Cookie Name	NID
Cookie Expiry	6 Month

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Name	YouTube
Provider	YouTube
Purpose	Used to unblock YouTube content.
Privacy Policy	https://policies.google.com/privacy?hl=en&gl=en
Host(s)	google.com
Cookie Name	NID, CONSENT
Cookie Expiry	6 Month