Domain’s cost per acquisition drops 84% with Skai’s powerful optimization, insights, and Smart Bidding tool
Background
Domain has been a Skai client for about six years, using the Paid Search platform to promote its solutions to buyers and sellers within the Australian property market.
Challenge
The main challenge was managing multiple campaigns and keywords in a very competitive auction space and manually adjusting budgets and bids to adapt to market conditions.
Solution
Domain used Skai’s platform to easily manage Smart Bidding portfolios through bulk actions and automations, allowing the team to track and maintain all campaigns in one place aligned with one goal. In addition, the Budget Navigator tool empowered Domain to forecast Smart Bidding results based on various budgets and implement sophisticated pacing.
Results
From April to August 2021, Domain saw a drop in cost per acquisition of 84%.
“Running our campaigns with Smart Bidding through Skai, and having Budget Navigator managing our spend and pacing, has not only optimized our bids in a very efficient way, but it also gave us more time to focus on other projects, since we no longer had to manually adjust bids and budget caps daily.”
Dinah Machado Holdsworth, Digital Marketing Manager, Domain
About Domain
Domain Group is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia. Domain offers a suite of products and solutions to make every stage of the property journey easier and more connected for agents and consumers. Through digital and print solutions Domain reaches an audience of over 9.6 million Australians per month.
Learn more at www.domain.com.au/group/
Solution used
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