This Cookies and Similar Technologies Policy (this “Policy”) provides you with general information about cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes Kenshoo Ltd. d/b/a Skai (“Company”) and its affiliates (“Company”, “Skai” “we”, “us” or “our”) use such Tracking Technologies on the Skai website (this “Website”).

Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@skai.io.

What Are ‘Cookies’?

Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.

Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.

For What Purposes Are Cookies Being Used?

Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users’ browsing behavior.

Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.

What Are ‘Session’ and ‘Persistent’ Cookies?

“Session Cookies” are removed from your device once you close your browser session.

“Persistent Cookies” last for longer periods on your device – after you close your browser session.

A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.

What Are ‘First-party’ and ‘Third-party’ Cookies?

First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by this Website.

Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of this Website.

What Are ‘Similar Technologies’?

Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.

Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.

Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies. For example, many companies, including us, conduct electronic marketing and incorporate a tracking pixel in email messages. The pixels record information including the time, location and operating system of the device used to read the email.

Does Skai Use Tracking Technologies?

Yes, we do.

We use both Session Cookies and Persistent Cookies as part of your experience on this Website so that we can facilitate the use of the data’s features and tools, keep track of your preferences as well as improve our service by creating better designs for you.

Some cookies are strictly essential for the operation of this Website while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.

We have created a detailed Tracking Technologies table page, which is attached as an Appendix A to this Policy and is available here. The table will provide you with a clear and comprehensive image of the Tracking Technologies that we use.

When a Tracking Technology contains personal data, as indicated in Appendix A, then the Skai Privacy Policy applies as well.

 

Does Skai Need to Obtain My Consent for Using Tracking Technologies?

Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of this Website, as further indicated in Appendix A.

If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with the same level of services.

Can I Manage My Tracking Technologies Preferences?

Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.

Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.

In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.

To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.

Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. This Website does not respond to DNT signals.

Will We Change This Policy?

We update this Policy, where needed. Every time we will change this Policy, we will either send you an email about it or post a notice on this Website. We will post a notice on this Website if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.

This Policy was last updated on June 2021.

Appendix A: Tracking Technologies Table

Analytics Cookies

Analytics cookies collect information about how visitors use this Website. Our service providers can transfer relevant information to third parties where required by law or where such third parties process such information on their behalf.

 

Name Purpose & Expiration date First/Third Party Cookie
_ga (skai) Statistics, Exp. – 2 years First Party
_gat (skai) Statistics, Exp. – 1 day First Party
_gid (skai) Statistics, Exp. – 1 day First Party
_hjid (skai) Statistics, Exp. – 1 year First Party
_hjabsolutesessioninprogress Statistics, Exp. – 30 minutes First Party
_hjid Statistics, Exp. – Session First Party
_hjIncludedInPageviewSample Statistics, Exp. – Session Third Party
_gat_UA-nnnnnnn-nn Statistics, Exp. – Session First Party
_gclxxxx Statistics, Exp. – 90 days First Party
JSESSIONID Statistics, Exp. – Session Third Party
li_gc Statistics, Exp. – Session Third Party
_hjSessionRejected Statistics, Exp. – Session Third Party
_vis_opt_s Statistics, Exp. – Session Third Party
_vwo_ds Statistics, Exp. – Session Third Party
_vwo_referrer Statistics, Exp. – Session Third Party
utm_content Statistics, Exp. – Session Third Party
utm_source Statistics, Exp. – Session Third Party
utm_term Statistics, Exp. – Session Third Party
gclid Statistics, Exp. – Session Third Party
utm_campaign Statistics, Exp. – Session Third Party
utm_medium Statistics, Exp. – Session Third Party
BrowserId_sec Statistics, Exp. – Session Third Party
_hjIncludedInSessionSample Statistics, Exp. – Session Third Party
_hjFirstSeen Statistics, Exp. – Session Third Party

Operational Cookies

Name Purpose & Expiration date First/Third Party Cookie
_hjid (skai) Statistics, Exp. – Persistent First Party
wp-postpass_ necessary (skai)Preferences, Exp. – Session First Party
wordpresspass_ necessary (skai)Preferences, Exp. – Session First Party
wordpressuser_ necessary (skai)Preferences, Exp. – Session First Party
borlabs-cookie necessary (skai)Preferences, Exp. – Session First Party
wordpress_sec_ necessary (skai)Preferences, Exp. – Session First Party
wordpress_test_cookie necessary (skai)Preferences, Exp. – Session First Party
Google Analytics necessary (skai)Preferences, Exp. – Session First Party
Google Tag Manager necessary (skai)Preferences, Exp. – Session First Party
__cf_bm necessary (skai)Preferences, Exp. – Session First Party

Marketing Cookies

Marketing cookies collect personal information such as your name, which pages you visit on this Website, your history arriving at this Website, your purchases from us, and so on. Collected information is used to evaluate and improve the effectiveness of our marketing campaigns.

Name Purpose & Expiration Date First/Third Party Cookie
_fbp (skai) Marketing, Exp. – 3 months First Party
Bcookie (linkedin) Marketing, Exp. – 2 years Third Party
Bscookie (linkedin) Marketing, Exp. – 2 years Third Party
IDE (doubleclick) Marketing, Exp. – 1 year Third Party
skai_id (xg4ken) Marketing, Exp. – 1 year First Party
Lidc (linkedin) Marketing, Exp. – 1 day Third Party
lpv67532 (pardot) Marketing, Exp. – 1 day Third Party
Pardot (pardot) Marketing, Exp. – Session Third Party
Pardot (skai) Marketing, Exp. – Session First Party
TapAd_DID (tapad) Marketing, Exp. – 2 months Third Party
TapAd_TS (tapad) Marketing, Exp. – 2 months Third Party
test_cookie (doubleclick) Marketing, Exp. – 1 day Third Party
UserMatchHistory (linkedin) Marketing, Exp. – 29 days Third Party
visitor_id# (skai) Marketing, Exp. – 10 years First Party
visitor_id# (pardot) Marketing, Exp. – 10 years Third Party
visitor_id# (skai) Marketing, Exp. – 10 years First Party
visitor_id#-hash (skai) Marketing, Exp. – 10 years First Party
visitor_id#-hash (pardot) Marketing, Exp. – 10 years Third Party
visitor_id#-hash (skai) Marketing, Exp. – 10 years First Party
handl_ip (skai) Marketing, Exp. – 29 days First Party
handl_landing_page (skai) Marketing, Exp. – 29 days First Party
handl_original_ref (skai) Marketing, Exp. – 29 days First Party
handl_ref (skai) Marketing, Exp. – 29 days First Party
handl_url (skai) Marketing, Exp. – 29 days First Party
NID Marketing, Exp. – 30 days Third Party
bf_lead Marketing, Exp. – 30 days Third Party
bf_visit Marketing, Exp. – 30 days Third Party
s-9da4 Marketing, Exp. – 15 minutes 25 seconds First Party
d-a8e6 Marketing, Exp. – 1 year 25 seconds First Party
personalization_id Marketing, Exp. – Session Third Party
terminustb Marketing, Exp. – Session Third Party

Additional Similar Technologies- Pixels

Name Purpose & Expiration Date First/Third Party Pixel
Google Ads Remarketing Marketing, Exp. – Unlimited Third Party
Bing Ads Universal Event Tracking Marketing, Exp. – Unlimited Third Party
Facebook Standard Pixel Marketing, Exp. – Unlimited Third Party
Google Analytics Marketing, Exp. – Unlimited Third Party
Google Optimize Marketing, Exp. – Unlimited Third Party
Hotjar Marketing, Exp. – Unlimited Third Party
linkedin insight tag,  conversion tracking Marketing, Exp. – Unlimited Third Party
lissc (LinkedIn) Marketing, Exp. – 1 year Third Party
YSC Marketing, Exp. – Session Third Party
TDID Marketing, Exp. – 1 year Third Party
TDCPM Marketing, Exp. – 1 year Third Party

Functional Cookies

Name Purpose & Expiration date First/Third Party Cookie
VISITOR_INFO1_LIVE Functional, Exp. – 5 months 4 weeks 1 day Third Party
incap_ses_ Functional, Exp. – 30 days Third Party
nlbi_####### Functional, Exp. – 30 days Third Party
referrer22_00a Functional, Exp. – 30 days Third Party
visid_incap_ Functional, Exp. – 30 days Third Party
ubvs Functional, Exp. – Session First Party
ubpv Functional, Exp. – Session First Party
ubvt Functional, Exp. – Session First Party
_vis_opt_exp_n_combi Functional, Exp. – Session First Party
comeet Functional, Exp. – Session First Party
email Functional, Exp. – Session First Party
li_sugr Functional, Exp. – Session First Party
li_gc Functional, Exp. – Session First Party
username Functional, Exp. – Session First Party
_vis_opt_test_cookie Functional, Exp. – Session First Party
_vwo_uuid Functional, Exp. – Session First Party
_vwo_sn Functional, Exp. – Session First Party
_vwo_uuid_v2 Functional, Exp. – Session First Party

External Media

Name Purpose & Expiration Date First/Third Party Pixel
CONSENT External Media, Exp. – 6 Month Third Party