Wavemaker and GroupM Nexus deliver 114% increase in conversions on Prime Day for Hill’s Pet Mexico

Colgate Hill’s Pet, a leading name in the pet care industry, wanted to capitalize on the heightened consumer demand around Amazon’s Prime Day. Heading into 2024, the brand had a budget 96% larger than the year prior, aiming to boost brand visibility and drive more sales through strategic campaigns optimizations. With the competitive nature of the pet care market, Colgate Hill’s Pet faced challenges in effectively allocating budget during peak sales events. A strategic solution was needed to ensure optimal spending and resource allocation. To achieve these goals, the brand partnered with Wavemaker and GroupM Nexus to leverage advanced tools and data-driven insights.

Wavemaker and GroupM Nexus used Skai’s Budget Navigator to maximize campaign efficiency, maintain competitive presence with increased spend, and take full advantage of the Prime Day shopping surge. Skai’s Budget Navigator helped the team allocate the necessary budget to meet revenue goals across campaigns, ensuring that high-performing products or keywords received more resources when they mattered most. With these real-time insights into budget performance and allocation, WaveMaker adjusted spending dynamically to focus on what was performing best throughout the high-stakes event.

Wavemaker and GroupM Nexus recognized the value of leveraging an AI-powered budget management strategy to deliver exceptional results. Hill’s Pet saw an 8% decrease in CPA. Conversions increased 114% year-over-year, as the team leveraged precise budget insights and AI-powered optimization capabilities to guide investment decisions, even with an increase in spend. The brand also saw an 8% increase in return on investment during Prime Day. Colgate Hill’s Pet’s partnership with Wavemaker and GroupM Nexus and utilizing Skai’s Budget Navigator demonstrate how strategic tools can drive success in competitive categories and during major shopping events.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. The right nutrition combined with the devotion of veterinary professionals can transform the lives of pets; and healthier and happier pets can transform the lives of pet parents. Hill’s is dedicated to pioneering research and groundbreaking nutrition for dogs and cats based on a scientific understanding of their specific needs. Hill’s Prescription Diet therapeutic pet foods and Hill’s Science Diet wellness pet foods are sold through veterinarians and pet specialty retailers worldwide.

Learn more at hillspet.com.mx or on Facebook @HillsPetMX.

Founded on a passion for creative marketing, GroupM’s WaveMaker Agency is dedicated to transforming brands and businesses through innovative strategies and compelling storytelling. With a focus on digital solutions and data-driven insights, WaveMaker collaborates with clients to enhance their presence in the competitive market. By leveraging cutting-edge technology and industry expertise, WaveMaker aims to elevate brand experiences and drive tangible results for its partners. Explore more about Wavemaker Agency at wavemakerglobal.com and connect on social media @WavemakerGlobal.

Rooted in a commitment to revolutionary marketing approaches, GroupM Nexus is a trailblazing agency within the GroupM network that strives to revolutionize brands and enterprises through groundbreaking tactics and captivating narratives. Specializing in digital innovations and analytics-driven strategies, GroupM Nexus partners closely with organizations to amplify their impact in the ever-evolving market landscape. By harnessing state-of-the-art technologies and deep industry knowledge, GroupM Nexus endeavors to enrich brand engagements and deliver substantial outcomes for its collaborators. Discover more about GroupM Nexus at www.groupm.com/groupmnexus and engage with us on social platforms @GroupMNexus.