ROAS jumps 113% YoY as Lewis Media Partners Scales Walmart Connect for Sauer Brands
Challenge
Sauer Brands, known for its Kernel Season’s product line, wanted to boost sales and brand visibility among Walmart shoppers. To achieve this, they partnered with Lewis Media Partners to optimize Walmart Connect ad placements and manage budget allocation using Skai.
Solution
Skai’s AI-powered Portfolio Optimization helped Lewis Media Partners develop a Bid-to-ROI strategy, ensuring efficient use of budget and time. After implementing Skai’s Scheduled Reports, the team significantly reduced the time spent gathering insights on search terms and hour-of-day reports from Walmart Connect.
The team used Skai’s Competitive Insights to track top competitors and surface Share of Voice insights directly within the platform. By analyzing keywords, placements, and brands, the agency provided the client with a clearer plan for gaining market share across the digital shelf.
Automated Actions were set up to gather search terms from auto campaigns, enabling the team to quickly identify and target highly profitable keywords.
With additional features like Dashboards, the Analysis Grid, Executive HQ, and Pacing Monitor wins started popping up for the brand as Lewis Media Partners continued to make optimizations.
Results
The strategy led by Lewis Media Partners achieved an increase of 113% in ROAS year-over-year and enabled the brand to increase ad spend by 144% year-over-year to capitalize on this growth and momentum. Having helped drive impressive ad-driven revenue growth, together, the teams continue to focus on optimization and exploring new growth opportunities through Walmart Connect.
About Lewis Media Partners
Lewis Media Partners is one of the largest media firms in Virginia. The team provides integrated media services for national, regional, and local clients across traditional and digital channels.
Learn more at lewismediapartners.com.
About Sauer Brands
Virginia-based Sauer Brands manufactures a broad line of condiments, spices, seasonings and extracts. The company sells well-known brands such as Kernel Season’s, The Spice Hunter, Sauer’s, and more. Learn more at www.sauerbrands.com.
Solution Used
