Wild Fi lowers cost per acquisition by 55% with Skai’s Signal Enhancement
Challenge
Wild Fi, a performance media agency, works with a leading financial services company in Latin America. The agency typically optimized Paid Search campaigns through middle-funnel events. However, with a greater focus on proving real business impact, they wanted to measure and optimize bottom-of-funnel performance and increase conversions. Success depended on integrating the client’s True North data with the optimization strategy, but receiving final conversion data through a spreadsheet was manual and disrupted workflows. Wild Fi turned to Skai to integrate True North conversion data efficiently and enhance publisher bidding algorithms for more accurate KPIs.
Solution
By working with Skai’s Client Success team, Wild Fi set up a secure FTP connection using Skai’s Signal Enhancement to integrate the most important conversion data—qualified leads. Wild Fi then used Experiments to design a four-week test to measure the impact of using Signal Enhancement with Performance Max portfolio optimization. To stay on track with spending goals, the team used Pacing Monitor and Automated Alerts throughout the pre-post-test.
Results
With more comprehensive data, the integration paid off. Optimizing toward its client’s True North data made it easier for Wild Fi to understand and share campaign effectiveness and allocate budgets. At the end of the four weeks, Wild Fi saw a 38% increase in final conversions and a 55% decrease in cost per final conversion. With the positive results, the client has worked with the agency to now manage Paid Social campaigns alongside Paid Search on Skai’s platform.
“Skai has allowed us to optimize more completely and add value to our work. With tools that are not available in traditional advertising platforms in that way, making daily optimization work easier and more efficient. In addition, it has allowed us to reduce costs in terms of acquisition and achieve higher qualified conversions.”
Eloísa Molina
Sr. Media Manager
About Wild Fi
Born in Montevideo, Uruguay, Wild Fi combines expert storytellers with an understanding of social and media plus superlative strategic skills.
Learn more at www.wildfi.com
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