Performance Marketing Blog

Essential (4)

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	Technical Cookies
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	moduleFormPardotDownload
Cookie Expiry	30 days

Name	Accessibe
Provider	Owner of this website
Purpose	This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy	https://accessibe.com/privacy-policy
Cookie Name	acsbState, acsbReset
Cookie Expiry	n/a

Name	Wordpress Cookies
Provider	Owner of this website
Host(s)	skai.io/
Cookie Name	wordpress_sec_,wordpress_test_cookie,wp-postpass_, wordpresspass_, wordpressuser_*
Cookie Expiry	Session / 1 Year

Functional (2)

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept	Chilipiper
Name	Chilipiper
Provider	Owner of this website
Host(s)	.chilipiper.com, skai.chilipiper.com
Cookie Name	fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses, _sp_id
Cookie Expiry	Session / 2 Years

Accept	comeet
Name	comeet
Provider	Owner of this website
Host(s)	.comeet.co, www.comeet.co
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry	Session / 1 Year

Analytics (2)

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept	Google Analytics
Name	Google Analytics
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga,_ga_,_gat,_gat_,_gid
Cookie Expiry	2 Months

Accept	Hotjar
Name	Hotjar
Provider	Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose	Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy	https://www.hotjar.com/legal/policies/privacy/
Host(s)	*.hotjar.com
Cookie Name	_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry	Session / 1 Year

Marketing (7)

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept	Linkedin Pixel
Name	Linkedin Pixel
Provider	Linkedin
Cookie Name	lidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie Expiry	Session / 1 Year

Accept	Terminus
Name	Terminus
Provider	Terminus
Cookie Name	bf_visit, bf_lead, s-9da4, d-a8e6
Cookie Expiry	Session / 1 Year

Accept	SkaiTag
Name	SkaiTag
Provider	Skai

Accept	6sense
Name	6sense
Provider	6sense
Cookie Name	_gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie Expiry	Session / 400 Days

Accept	pardot
Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, pi.pardot.com, skai.io
Cookie Name	pardot, visitor_id, lpv
Cookie Expiry	Session / 10 Years

Accept	Google Ads
Name	Google Ads
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Cookie by Google used for conversion tracking of Google Ads.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	IDE, 1P_JAR, NID, SOCS, CONSENT, AEC, _gcl_au, OTZ, test_cookie
Cookie Expiry	Session / 400 Days

Accept	Facebook Pixel
Name	Facebook Pixel
Provider	Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose	Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy	https://www.facebook.com/policies/cookies
Cookie Name	_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry	Session / 1 Year

External Media (6)

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept	Wistia
Name	Wistia
Provider	Wistia
Host(s)	.wistia.com
Cookie Name	cb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie Expiry	Session / 400 Days

Accept	Instagram
Name	Instagram
Provider	Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose	Used to unblock Instagram content.
Privacy Policy	https://www.instagram.com/legal/privacy/
Host(s)	.instagram.com
Cookie Name	pigeon_state
Cookie Expiry	Session

Accept	OpenStreetMap
Name	OpenStreetMap
Provider	Openstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
Purpose	Used to unblock OpenStreetMap content.
Privacy Policy	https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s)	.openstreetmap.org
Cookie Name	_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry	1-10 Years

Accept	Twitter
Name	Twitter
Provider	Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Purpose	Used to unblock Twitter content.
Privacy Policy	https://twitter.com/privacy
Host(s)	.twimg.com, .twitter.com
Cookie Name	__widgetsettings, local_storage_support_test
Cookie Expiry	Unlimited

Accept	Vimeo
Name	Vimeo
Provider	Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA
Purpose	Used to unblock Vimeo content.
Privacy Policy	https://vimeo.com/privacy
Host(s)	player.vimeo.com
Cookie Name	vuid
Cookie Expiry	2 Years

Accept	YouTube
Name	YouTube
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Used to unblock YouTube content.
Privacy Policy	https://policies.google.com/privacy?hl=en&gl=en
Host(s)	google.com
Cookie Name	CONSENT
Cookie Expiry	6 Month

Our Values

About Us

Leadership

Secure Data Architecture

Corporate Social Responsibility

Our Platform

Connected Media

Connected Data

See the industries we serve

Explore our partner integrations

News

Events

Webinar: Data is power

Webinar: Performance is everything

Blog

Capabilities

Research

Subscribe

Quarterly Trends Report

2022 Black Friday Success! Retail Media Ad-Driven Revenue Spikes 192%

Record-Setting 2022 Cyber 5 As Marketers Double-Downed on Retail Media Advertising

2022 Black Friday Success! Retail Media Ad-Driven Revenue Spikes 192%

Weekly Holiday Stats 2022 – Week of 11/06/2022

Drive Intelligent Paid Search Performance With AI-Powered Mirroring To Microsoft Advertising

How You Can Leverage Your Black Friday Data Results

Use AI-powered Smart Tags to Uncover Opportunity and Take Action on your Microsoft Advertising Campaigns

Explore more resources

Get the latest delivered to your inbox.