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June 2022 Retail Media Roundtable: What is the Value of Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) is one of the first big publisher evolutions in this area of retail media. According to Amazon, AMC is a “secure, privacy-safe, and cloud-based data clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Advertising events as well as their own data sets.” Today, we ask our expert panel how they articulate the value of this Amazon Ads offering.

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