Performance Marketing Blog

Estée Lauder’s vision for GenAI

At ShopAble 2025, The Estée Lauder Companies demonstrated how they are transforming beauty marketing with GenAI.

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Prime Day and Beyond

Forecast the 12-month value with Amazon and Skai from new-to-brand shoppers and plan smarter.

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Q&A With Profitero+

Caroline Ballard of Profitero+ explains how retail marketers are navigating this volatile landscape and preparing for a high-stakes summer.

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ShopAble 2025: Why Social Commerce Is Now Core to Retail Media

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ShopAble 2025: Should Retail Media Live with Media or Commerce Teams?

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Prime Day and Beyond: Forecasting Long-Term Success With Amazon and Skai

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Walmart Connect Onsite Display: A Keystone of Your Full-Funnel Retail Media Program

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Social Commerce for Retail Marketers: Focus on TikTok

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How Education Brands Are Winning with Paid Search & Social Advertising

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How Marketers Are Putting GenAI to Work With Skai’s Celeste at ShopAble 2025

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From ChatGPT to ShopGPT: How GenAI Is Reshaping Commerce Media Strategies at ShopAble 2025

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The Estée Lauder Companies at ShopAble 2025: Reimagining What’s Possible with GenAI

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How Retail Marketers Are Preparing for a High-Stakes Summer: Q&A With Caroline Ballard from Profitero+

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Prime Day 2025: How to Win With a Commerce Media Strategy

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Search Will Never Be the Same for Commerce Marketers (Or Anyone Else)

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