The Skai™ Five: 5 Questions on the Brand-Agency Relationship with Straight North’s CEO, David Duerr

A new industry survey reveals that “nearly one-third of U.S. brands may be contemplating switching up their ad agency in the next six months, while more than nine in 10 say chemistry is the most important factor in forging a new agency partnership.” Today, we chat with industry veteran David Duerr on the topic of brand-agency relationships.

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