Blog

The Skai 5: Five Questions with Goodway Group's Lisa Little on the Future of AI in Search Marketing

Embracing change isn’t always easy. Turning over important tasks to Artificial Intelligence can be a bit uncomfortable. For search marketers especially—who are used to handling everything themselves—it can feel like a loss of control. So, how does an industry adopt these powerful innovations without the worry? Today, we speak with Goodway Group’s Lisa Little about these topics and more.

All Posts
Search
Social
Retail Media
Apps
Incrementality
Market Intelligence

The Skai 5: The Five Best App Marketing Strategies to Implement Today

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	wp-postpass_, wordpresspass_, wordpressuser_
Provider	Owner of this website
Purpose	Used to maintain session in WordPress if a post is password protected
Host(s)	skai.io
Cookie Name	wp-postpass_, wordpresspass_, wordpressuser_*

Name	wordpress_sec_
Provider	Owner of this website
Purpose	WP Admin logged in cookie which is created dynamically.
Host(s)	skai.io/
Cookie Name	wordpress_sec_

Name	wordpress_test_cookie
Provider	Owner of this website
Purpose	Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
Cookie Name	wordpress_test_cookie

Accept	username
Name	username
Provider	skai.io
Host(s)	skai.io
Cookie Name	username

The Skai 5: Five Questions with Goodway Group's Lisa Little on the Future of AI in Search Marketing

The Skai 5: The Five Best App Marketing Strategies to Implement Today

The Skai 5: Five Questions with Goodway Group’s Lisa Little on the Future of AI in Search Marketing

Marketing Measurement Challenges: Should You ‘Combat or Adapt’ to Changes in Consumer Data Tracking? 4 Questions to Ask Yourself

Amazon Brand Aggregators Are Betting $13 Billion That They Can Sell on Amazon Better Than You

Should You Use Amazon Dayparting Strategies for Advertising?

Monthly Paid Media Spend Snapshot – December 2021

Accept	lang
Name	lang
Provider	Owner of this website
Purpose	There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
Host(s)	.ads.linkedin.com, .linkedin.com, .slideshare.net
Cookie Name	lang
Cookie Expiry	Session

Accept	crumb
Name	crumb
Provider	bpimedia.com
Purpose	Prevents cross-site request forgery (CSRF)
Host(s)	bpimedia.com
Cookie Name	crumb
Cookie Expiry	Session

Accept	_vis_opt_test_cookie
Name	_vis_opt_test_cookie
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies.
Host(s)	.skai.io
Cookie Name	_vis_opt_test_cookie
Cookie Expiry	Session

Accept	lidc, li_sugr, li_gc
Name	lidc, li_sugr, li_gc
Provider	LinkedIn
Purpose	Cookie from LinkedIn used by share buttons and advertising tags.
Host(s)	.linkedin.com
Cookie Name	lidc, li_sugr, li_gc
Cookie Expiry	3 months