Monthly Paid Media Spend Snapshot – September 2021

In September, advertisers increased and decreased monthly spending in roughly equal proportions across all key digital channels, resulting in very little change in aggregate. Paid Social spending was up 4%, Paid Search rose 3% and Retail Media spending was flat compared to August. How do you measure up? Check out these benchmarks to see if your programs are on par with your industry peers or if you’re ahead or behind the curve.

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