Goodbye Google Expanded Text Ads (ETAs), Hello Responsive Search Ads (RSAs)

Google recently announced that ETAs will sunset on June 30, 2022. You will no longer be able to edit or create ETAs beginning on said date, so it’s highly encouraged to make the transition over to the new default format, Responsive Search Ads (RSAs), sooner rather than later. Our own Joe Bernal goes in-depth on this change and best practices when migrating your accounts.

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