Case Studies / Electronics Retailer

Skai’s Keyword Harvesting Tool Boosts Amazon Revenue 104% for Brazilian Retailer

Challenge

A Brazilian electronics retailer struggled to generate significant returns from its Amazon advertising. The team needed to increase revenue and ROAS while staying within budget. They turned to Skai to explore new areas of growth.

Solution

The company started working with Skai in February and immediately incorporated Skai’s proprietary Keyword Harvesting tool into workflows. This tool helps advertisers improve campaigns by automatically mining for relevant search terms and keywords. Using machine learning algorithms, it analyzes search data to identify high-performing keywords that can be used to create more effective ads.

Skai’s Keyword Harvesting allowed precise targeting for search terms that better aligned with bottom-of-the-funnel intent to reach shoppers more likely to make a purchase. It also provided detailed performance metrics which helped the team track results and make data-driven decisions on how to optimize campaigns.

Continuously capturing new queries to build upon keyword lists helped the retailer create new ad groups for targeting consumers actively searching for specific products to maintain optimal reach and performance.

Result

Revenue and ROAS for Amazon campaigns improved after onboarding Skai. The team’s data-centric approach was supported by allowing for more informed optimization decisions and leading to better performance.

  • 9.95 lift in incremental ROAS
  • 104% growth in incremental revenue

“Skai’s Keyword Harvesting tool was a game-changer for us. It helped us boost revenue and achieve higher ROAS by uncovering new keywords that are perfectly aligned with consumer search intent.”

Performance Marketing Specialist

Solution Used

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