Research and Reports

Skai Retail Media Roundtable Compilation - 2022 Volume 1

In our monthly Retail Media Roundtable series on the Skai blog, we ask a rotating panel of expert practitioners what they think on a singular topic. The answers vary as marketers explain how they tackle various challenges.
In our monthly Retail Media Roundtable series on the Skai blog, we ask a rotating panel of expert practitioners what they think on a singular topic. The answers vary as marketers explain how they tackle various challenges.
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Q2 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2022
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2022
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The State of Retail Media 2022

Conducted in January 2022, this first annual State of Retail Media Survey captures feedback from 163 of the world’s leading agencies, brands, aggregators, technology providers, publishers, and retailers.
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Get Prepped for Amazon Prime Day 2022

Preparing for one of the biggest shopping events of the year? We’ve put together insights and key takeaways to help you ensure visibility of your products and boost sales on Prime Day. For a deeper dive, download the report today!
Preparing for one of the biggest shopping events of the year? We’ve put together insights and key takeaways to help you ensure visibility of your products and boost sales on Prime Day. For a deeper dive, download the report today!
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Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
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Social Audience Targeting in the Privacy Era

The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
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