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Research and Reports

Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
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Social Audience Targeting in the Privacy Era

The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
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The State of Retail Media 2022

To get a better understanding of the trends driving this channel, Skai and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week involved in retail media.
To get a better understanding of the trends driving this channel, Skai and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week involved in retail media.
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Amazon Ads Inflation

For those of you who have watched your Amazon Advertising ROI slip a bit over the past year, there is most likely one cause: rising ad costs.
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Adapting to Changes in Consumer Data Tracking

96% of U.S. IOS users opt out of app tracking, which impacts marketers’ ability to target, measure, and optimize effectively. Numbers vary from study to study, but even if it’s half of that, it should be clear how big an issue data deprecation is becoming, not just in mobile, but for all digital marketing channels.
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Q4 2021 Quarterly Digital Trends Report

Aggregate demand for online shopping was lower than the exaggerated levels that existed last year. Download the report to learn more.
Aggregate demand for online shopping was lower than the exaggerated levels that existed last year. Download the report to learn more.
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