Research and Reports

Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption.
Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption.
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The State of Retail Media 2023

In this survey, Skai and BWG asked 167 retail media brand/seller marketers more than 35 questions covering areas of interest. Learn how industry experts are approaching retail media.
In this survey, Skai and BWG asked 167 retail media brand/seller marketers more than 35 questions covering areas of interest. Learn how industry experts are approaching retail media.
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Skai Guide to Marketing Data

In this Skai Guide to Marketing Data, learn about the different types of data and what you need to know to use them successfully.
In this Skai Guide to Marketing Data, learn about the different types of data and what you need to know to use them successfully.
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Why Walled Gardens Are a Marketer's Best Bet

To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.
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Skai Retail Media Roundtable Compilation - 2022 Volume 1

In our monthly Retail Media Roundtable series on the Skai blog, we ask a rotating panel of expert practitioners what they think on a singular topic. The answers vary as marketers explain how they tackle various challenges.
In our monthly Retail Media Roundtable series on the Skai blog, we ask a rotating panel of expert practitioners what they think on a singular topic. The answers vary as marketers explain how they tackle various challenges.
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