The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.