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Research and Reports

The Key to Prime Day Success: Insight to Impact

Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.
Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.
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Q1 2021 Quarterly Digital Trends Report

Digital marketers finished strong in 2020. The results were clear. Online publishers, one after another, reported better results than expected. We witnessed levels of growth that we had not seen in quite some time.
Digital marketers finished strong in 2020. The results were clear. Online publishers, one after another, reported better results than expected. We witnessed levels of growth that we had not seen in quite some time.
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Winning on Amazon

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.
Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.
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Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption. Brands have to get customers to install, keep, and use their apps on their mobile devices to extract the full value of their investment. And even when a brand is already well established in its industry, there’s no guarantee that’s enough to compete in the world of mobile.
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Q4 2020 Quarterly Trends Report

As Q4 2020 enters the rearview mirror, we can start to assess just how the period encompassing the holiday season changed in a year when so many things were different. Were holiday trends different, or just bigger? And how big, exactly? Were there channels or formats that were particularly successful?
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Under The Hood

Learn how Skai uses AI to turn disparate data points from external sources into actionable business insights.
Learn how Skai uses AI to turn disparate data points from external sources into actionable business insights.
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