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Research and Reports

Shopping Ads: From Awareness to Purchase in an Instant

Stop forcing your customers through the old-school funnel; use digital shopping ads to collapse the purchase path and sell wherever and whenever your customers wish to transact.
Stop forcing your customers through the old-school funnel; use digital shopping ads to collapse the purchase path and sell wherever and whenever your customers wish to transact.
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Early Detection of Pandemics and Outbreaks

The recent COVID-19 outbreak underscores the significance of digital online signals, as extensive use ofonline data sources like social media - coupled with recent data-processing developments - can be used to monitor and influence an outbreak’s progression and benefit public health.
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Supplement Brands Are Missing Out on AI-Powered Consumer Insights

With immune health especially on everyone’s mind, demand for vitamins, minerals and supplements has increased over the last 12 months. However, this sudden change in consumer behavior has left many VMS brands grappling with how they can better understand and meet consumers’ needs today—as well as what they can do to anticipate future trends in order to capitalize on the growth opportunity.
With immune health especially on everyone’s mind, demand for vitamins, minerals and supplements has increased over the last 12 months. However, this sudden change in consumer behavior has left many VMS brands grappling with how they can better understand and meet consumers’ needs today—as well as what they can do to anticipate future trends in order to capitalize on the growth opportunity.
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The Key to Prime Day Success: Insight to Impact

Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.
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Apparel Brands: Using Advanced Analytics to Make Smarter Decisions Across Your Go-To-Market

Market changes and the post-pandemic "new normal" of business will require a higher level of data sophistication for apparel brands to maintain growth and profitability. Learn how you can beat your competition in our latest whitepaper.
Market changes and the post-pandemic "new normal" of business will require a higher level of data sophistication for apparel brands to maintain growth and profitability. Learn how you can beat your competition in our latest whitepaper.
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Q1 2021 Quarterly Digital Trends Report

Digital marketers finished strong in 2020. The results were clear. Online publishers, one after another, reported better results than expected. We witnessed levels of growth that we had not seen in quite some time.
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Winning on Amazon

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.
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Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption. Brands have to get customers to install, keep, and use their apps on their mobile devices to extract the full value of their investment. And even when a brand is already well established in its industry, there’s no guarantee that’s enough to compete in the world of mobile.
Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption. Brands have to get customers to install, keep, and use their apps on their mobile devices to extract the full value of their investment. And even when a brand is already well established in its industry, there’s no guarantee that’s enough to compete in the world of mobile.
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