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Research and Reports

Early Detection of Pandemics and Outbreaks

The recent COVID-19 outbreak underscores the significance of digital online signals, as extensive use ofonline data sources like social media - coupled with recent data-processing developments - can be used to monitor and influence an outbreak’s progression and benefit public health.
The recent COVID-19 outbreak underscores the significance of digital online signals, as extensive use ofonline data sources like social media - coupled with recent data-processing developments - can be used to monitor and influence an outbreak’s progression and benefit public health.
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Supplement Brands Are Missing Out on AI-Powered Consumer Insights

With immune health especially on everyone’s mind, demand for vitamins, minerals and supplements has increased over the last 12 months. However, this sudden change in consumer behavior has left many VMS brands grappling with how they can better understand and meet consumers’ needs today—as well as what they can do to anticipate future trends in order to capitalize on the growth opportunity.
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The Key to Prime Day Success: Insight to Impact

Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.
Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.
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Q1 2021 Quarterly Digital Trends Report

Digital marketers finished strong in 2020. The results were clear. Online publishers, one after another, reported better results than expected. We witnessed levels of growth that we had not seen in quite some time.
Digital marketers finished strong in 2020. The results were clear. Online publishers, one after another, reported better results than expected. We witnessed levels of growth that we had not seen in quite some time.
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Winning on Amazon

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.
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Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption. Brands have to get customers to install, keep, and use their apps on their mobile devices to extract the full value of their investment. And even when a brand is already well established in its industry, there’s no guarantee that’s enough to compete in the world of mobile.
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The Future of Digital Marketing: Q2 2021 Predictions

We learned a lot last year about this giant, interconnected ecosystem of online advertising. COVID-19 forced many of us to rethink our strategy, our messaging, and our connections to our customers in ways we had never imagined previously.
We learned a lot last year about this giant, interconnected ecosystem of online advertising. COVID-19 forced many of us to rethink our strategy, our messaging, and our connections to our customers in ways we had never imagined previously.
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Q4 2020 Quarterly Trends Report

As Q4 2020 enters the rearview mirror, we can start to assess just how the period encompassing the holiday season changed in a year when so many things were different. Were holiday trends different, or just bigger? And how big, exactly? Were there channels or formats that were particularly successful?
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