Research and Reports

Amazon Marketing Cloud Playbook

If you’re not taking full advantage of the updates to the API or the rollout of Amazon Marketing Cloud and Amazon Marketing Stream, you’re missing a big opportunity to connect with your customers and drive sales on one of the world’s biggest retailers.
If you’re not taking full advantage of the updates to the API or the rollout of Amazon Marketing Cloud and Amazon Marketing Stream, you’re missing a big opportunity to connect with your customers and drive sales on one of the world’s biggest retailers.
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Get Prepped for Prime Day 2023

Prep for Prime Day with Skai. Our report dives into historical data, past trends, and key tactics leading up to Prime Day, on Prime Day and post-Prime Day so you don’t miss a beat.
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Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption.
Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption.
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The State of Retail Media 2023

In this survey, Skai and BWG asked 167 retail media brand/seller marketers more than 35 questions covering areas of interest. Learn how industry experts are approaching retail media.
In this survey, Skai and BWG asked 167 retail media brand/seller marketers more than 35 questions covering areas of interest. Learn how industry experts are approaching retail media.
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Q3 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2022
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2022
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Why Walled Gardens Are a Marketer's Best Bet

To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.
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