Research and Reports from Skai: Digital Trends, Best Practices

The Key to Prime Day Success: Insight to Impact

Prime Day is a great event for product companies to generate some quick revenue but represents an even bigger opportunity to grow the overall business. Savvy companies think wider than just the promotion itself and consider the longer-term implications of how Prime Day sales can grow their business.

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Apparel Brands: Using Advanced Analytics to Make Smarter Decisions Across Your Go-To-Market

Market changes and the post-pandemic "new normal" of business will require a higher level of data sophistication for apparel brands to maintain growth and profitability. Learn how you can beat your competition in our latest whitepaper.

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Q1 2021 Quarterly Digital Trends Report

Digital marketers finished strong in 2020. The results were clear. Online publishers, one after another, reported better results than expected. We witnessed levels of growth that we had not seen in quite some time.

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Consumer Electronics: Using Advanced Analytics to Make Smarter Decisions Across Your Go-To-Market

Keeping up with the rapidly changing consumer electronics market and new buyer needs is challenging. Download our whitepaper to understand how you can use advanced analytics to gain a competitive advantage.

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Winning on Amazon

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.

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Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption. Brands have to get customers to install, keep, and use their apps on their mobile devices to extract the full value of their investment. And even when a brand is already well established in its industry, there’s no guarantee that’s enough to compete in the world of mobile.

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The Future of Digital Marketing: Q2 2021 Predictions

We learned a lot last year about this giant, interconnected ecosystem of online advertising. COVID-19 forced many of us to rethink our strategy, our messaging, and our connections to our customers in ways we had never imagined previously.

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Q4 2020 Quarterly Trends Report

As Q4 2020 enters the rearview mirror, we can start to assess just how the period encompassing the holiday season changed in a year when so many things were different. Were holiday trends different, or just bigger? And how big, exactly? Were there channels or formats that were particularly successful?

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Under The Hood

Learn how Skai uses AI to turn disparate data points from external sources into actionable business insights.

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The Future of Digital Marketing: Q1 2021 Predictions

The changing of the calendar represents a new beginning—a new year, a fresh start. With the year that 2020 has been, it’s safe to assume that most people are hoping that 2021 will be fundamentally different than this year.

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