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Research and Reports

The State of Retail Media 2022

Conducted in January 2022, this first annual State of Retail Media Survey captures feedback from 163 of the world’s leading agencies, brands, aggregators, technology providers, publishers, and retailers.
Conducted in January 2022, this first annual State of Retail Media Survey captures feedback from 163 of the world’s leading agencies, brands, aggregators, technology providers, publishers, and retailers.
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Get Prepped for Amazon Prime Day 2022

Preparing for one of the biggest shopping events of the year? We’ve put together insights and key takeaways to help you ensure visibility of your products and boost sales on Prime Day. For a deeper dive, download the report today!
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Skai is Leader in SPARK Matrix: Ad Tech Platform, 2022

In its inaugural research into Ad Tech platforms, Quadrant Knowledge Solutions has named Skai as an emerging leader in its global analysis of advertising technology platforms 2022.
In its inaugural research into Ad Tech platforms, Quadrant Knowledge Solutions has named Skai as an emerging leader in its global analysis of advertising technology platforms 2022.
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Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
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Q1 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2022
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2022
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Social Audience Targeting in the Privacy Era

The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.
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The State of Retail Media 2022

To get a better understanding of the trends driving this channel, Skai and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week involved in retail media.
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Amazon Ads Inflation

For those of you who have watched your Amazon Advertising ROI slip a bit over the past year, there is most likely one cause: rising ad costs.
For those of you who have watched your Amazon Advertising ROI slip a bit over the past year, there is most likely one cause: rising ad costs.
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