Research and Reports from Skai: Digital Trends, Best Practices

Q2 2023 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2023

The Hidden Cost of Advertising Point Solutions

This white paper aims to explore the hidden costs of point solutions and make a case for why marketers should be working with platforms instead.

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Where Generative AI's First Areas of Innovation Will Impact Marketing

Learn guidelines for successful AI integration, considering potential pitfalls which also emphasize the importance of human oversight.

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Amazon Marketing Cloud Playbook

If you’re not taking full advantage of the updates to the API or the rollout of Amazon Marketing Cloud and Amazon Marketing Stream, you’re missing a big opportunity to connect with your customers and drive sales on one of the world’s biggest retailers.

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Get Prepped for Prime Day 2023

Prep for Prime Day with Skai. Our report dives into historical data, past trends, and key tactics leading up to Prime Day, on Prime Day and post-Prime Day so you don’t miss a beat.

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Mastering Apple Search Ads

Apps have little value without an audience—and if we’ve learned anything over the first decade of app marketing, brands cannot rely on just their name to drive app adoption.

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Q1 2023 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2023

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The State of Retail Media 2023

In this survey, Skai and BWG asked 167 retail media brand/seller marketers more than 35 questions covering areas of interest. Learn how industry experts are approaching retail media.

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Marketing to the Generations

Read this new report to learn more about how you can leverage generational insights to improve your marketing.

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Skai Guide to Marketing Data

In this Skai Guide to Marketing Data, learn about the different types of data and what you need to know to use them successfully.

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