WildFi scales paid search conversions by 23% for NUC
Challenge
Uruguay-based agency WildFi collaborates with clients from a variety of industries across 10+ global markets. With clients in the highly competitive higher education vertical keeping up with the competition requires efficient and effective ad spend across paid search and paid social. For NUC University, the largest for-profit private university in Puerto Rico, the WildFi team needed to strike the right balance between increasing conversion volume and lowering cost per acquisition (CPA). WildFi needed a solution to help its team streamline campaign optimizations at scale and improve cost efficiencies.
Solution
With a large volume of potential students starting their search for technical programs, WildFi turned to Skai’s omnichannel solutions to improve performance for NUC University. Together, Skai’s Budget Navigator and Portfolios helped WildFi enhance publisher bidding algorithms across multiple campaigns, especially difficult since the university needed to segment strategies and campaigns by different school and program needs.
With Skai’s Search Term Analysis, the agency enhanced the process by identifying terms that were not converting and negating them in a faster way to optimize performance. Over the course of seven months using Search Term Analysis, WildFi saved NUC $14,750 in wasted spend on underperforming search terms.
Results
Ultimately, it was the combination of WildFi’s expertise paired with Skai’s optimization and flexibility that drove success. The numbers speak for themselves:
- Search conversions increased 23%
- $14,750 saved from inefficient ad spend
The WildFi team continues to work with Skai around adopting the latest features for clients while applying best practices across channels. This success has opened up new business opportunities for the agencies with potential clients.
“Skai helps our team be faster and smarter marketers. The insights into performance ensure we are not missing opportunities to impact growth or budget efficiency. This automation helps us turn those insights into action to win more.”
Matías Jemio
Media Manager
About WildFi
Born in Montevideo, Uruguay, Wild Fi combines expert storytellers with an understanding of social and media plus superlative strategic skills.
Learn more at www.wildfi.com
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