Paid social technology
built for safe data-driven digital

GDPR, ITP, CCPA, CPRA, and iOS14/IFDA – Digital media is in the midst of a transformative shift towards protecting consumer privacy. Marketers are faced with reduced access to the kinds of data many brands have become reliant on for ad personalization and targeting on Facebook.

Skai™ is the only platform purpose-built to help social marketers maximize data intelligence, connect with audiences and come out on top in a privacy-safe era.
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Direct API integrations with the top social media publishers

Achieve high level business results from social & avoid disruptions

Unlock More Data

Optimize towards first-party data
  • Make more informed decisions by seeing the full picture with ease
  • Go beyond the limits of Facebook’s fading pixel by optimizing towards more resilient first party data instead
  • Leverage Skai’s™ deep data integrations to aggregate publisher data & first party data together, in one place
  • Custom formulate True North KPIs with limitless flexibility
Data-Driven Signals

Better personalization with broader data signals
  • Third-Party Audiences
    Fill the void following Facebook’s deprecation of Partner Categories
    Seamlessly activate 1,000+ audience segments for deeper targeting
  • Cross-Channel Signals
    Bridge the gap between Search, Amazon & Social
  • TV Signals
    Create multi-screen campaigns at scale
    Automatically boost Facebook ads when your or competitor’s TV ads are aired
  • Weather Signals
    Orchestrate weather-triggered campaigns at scale
    Automatically turn on relevant Facebook & Instagram ads when local weather events occur
Harness Creative Intelligence

Better understand what drives performance
  • Surface actionable insights to guide creative production & testing tactics — powered by AI, automatically classify images into millions of predefined categories
  • Detect creative elements to derive insights that power creative strategy — automatically surface Ads suffering from fatigue, or predicted to suffer from fatigue soon
  • Monitor creative sentiment with ease — protect your brand by pausing ads with negative sentiment & easily boost ads with strong positive sentiment
  • Generate actionable recommendations, including automated refresh creative, to help get performance back on track
True North Metrics

True north metrics & actionable insights
  • Seamlessly merge metrics from across many data sources
  • Analyze & optimize ad performance towards the KPIs that matter most, not proxies
  • Easily slice-and-dice campaigns, ad sets & ads
  • Apply advanced date selection, sorting & filtering
  • Take immediate action with inline editing, bulk & automated real-time actions

The #1 paid social solution for leading brands & agencies:

Santander
RBC
Starcom
Reckitt
Bully Pulpit Interactive
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Experience
the Skai™
difference

Strategic Partnerships

Co-develop with the most important media partners to bring you the very latest search innovation

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Data Partnerships

Integrate data from hundreds of providers via our flexible, open ecosystem

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Dedicated Support

Best-in-class onboarding, technical and strategic support from our client service teams

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Independent & Unbiased

We put marketers’ interests before the media’s with totally unbiased insights that help you with planning, budgets and media mix

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Privacy-First Technology

Skai™ first-party data integrations, external data signals, third party audiences & creative intelligence helps social marketers drive continued performance & growth

Insights & Thought Leadership

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Monthly Paid Media Spend Snapshot – June 2021

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Monthly Paid Media Spend Snapshot – May 2021

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Monthly Paid Media Spend Snapshot – April 2021

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Client Success Stories

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Skai’s™ 3rd Party Audiences Drive Automotive Sales for RealWorld Marketing

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Santander Amplifies Facebook Insights & Performance with Skai™

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XP Investments uses Skai’s™ Expert Services Team to help optimize their Social program

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Hear from Our Clients

Skai’s™ deep integrations with Google Analytics & Google Campaign Manager helped us automate time-consuming workflows & optimize towards True North KPIs!

Leonardo Martins, Marketing Manager, Santander

Skai’s™ 3rd Party Audience integrations help us reach the most qualified audiences

Amy Hammond, Digital Marketing Director, Real World Marketing

Bid Multipliers helped us tackle business needs and data discrepancies in a way that led to a significant increase in profits.

Shay Rubinek, Sr. User Acquisition Manager, Natural Intelligence

KPO allows us to maintain efficient performance for our top campaigns and spend more time ideating new audiences and testing strategies.

Joanna Pride, Social Media Planner, Ogilvy

Skai™ helps us consistently grow our business with enhanced optimization solutions.

Kimiye Karageorge, Senior Marketing Manager, Opendoor

Power your campaigns with Skai™

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