Our values
and corporate responsibility

Skai is proud to be a truly global company, both geographically and culturally. We live by our core values and give every employee an equal chance to succeed. Making a positive impact matters to us, whether it’s within our team, for our customers, or in the local communities we are part of. At Skai, we strive to be more than just a company — we want to make a difference.

  • A man and woman wearing matching black skaì t-shirts and sunglasses stand on a beach. The man has a yellow cap and a backpack; the woman has red lipstick. White canopies and the ocean are in the background.
  • A woman wearing glasses and a sleeveless black top sits at a desk, smiling as she writes on paper. Art supplies, buttons, and books are spread out in front of her in a bright office setting.
  • Two people sit at a table in a bright office, smiling and talking. One holds a blue document, the other has a drink nearby. Both appear engaged and happy during the conversation.
SAWIB 2022 Bronze Winner award badge
Yellow badge reading Top 50 Inspiring Workplaces 2023 Winner North America in blue text.
A logo with blue arrows encircling the text maala ESG index 23 and a gold ribbon at the bottom displaying the word Gold.
OUR VALUES

Our guiding principles in action

A simple line drawing of an open hand with a blue heart shape outlined in the center of the palm. The image is on a light background.

Humility

We listen, learn and have empathy for others, always
For you it means:
Your voice is heard, fostering stronger and more relationships as we continually seek to understand your perspective and opinions.
A simple line drawing of a human head in profile with a blue lightbulb inside, symbolizing an idea or creativity.

Innovation

We don’t follow the pack, we lead
For you it means:
We don’t follow industry norms; instead, we create them, pioneering solutions that benefit your business and drive the industry forward.
A black circle with a blue star outline inside it is shown above several black vertical bars of varying lengths, resembling a stylized medal or award. The background is light gray.

Passion

We love what we do, knowing it helps you
For you it means:
We’re serious about improving marketers’ lives. Our genuine love for what we do translates into exceptional service and outstanding results.
Outline of a shield with a check mark inside a circle, all in blue and black lines, symbolizing security, protection, or verified status.

Integrity

We’re independent, unbiased and guided by the truth
In action it means:
Our only bias is in favor of the marketer. We only work with channels committed to preserving privacy and our secure data architecture is both a practice and a promise.
Our choices have a real impact on people, the planet and our communities. We take this responsibility seriously.
Our choices have a real impact on people, the planet and our communities. We take this responsibility seriously.

Diversity and Inclusion

It is our promise to champion diversity, build an inclusive culture, and create more balanced teams from all walks of life. Our Global DE&I framework focuses our ongoing company-wide efforts around four pillars with both global and region-specific objectives.
A group of thirteen people pose and smile together outdoors by the ocean on a sunny day, wearing casual summer clothes, hats, and sunglasses, with blue water and clear skies in the background.
A group of people stand on a beach holding green trash bags, smiling in the sun. Logos at the bottom represent green business certifications in San Francisco, Israel, and Chicago.
A group of seven people outdoors, smiling and holding green garbage bags, appear to be participating in a cleanup event. Three city or region labels—San Francisco, Israel, and Chicago—are shown at the bottom with green business certifications.
A diverse group of smiling volunteers stands on a sunny beach holding large green trash bags, participating in a cleanup event. Logos for San Francisco, Israel, and Chicago green business programs are below.

Going green and staying sustainable

To support our ongoing commitment to sustainability, we launched an employee-led Corporate Sustainability Forum in 2022. This group of volunteers is tasked with assessing our impact, setting goals, creating new initiatives, and holding us accountable.
  • Recycle in all offices and compost where available
  • Print only when necessary on recycled paper
  • Recycle IT equipment in compliance with WEEE regulations
  • Office lighting uses motion sensors and LED bulbs
  • Hybrid working reduces transportation emissions
  • Use natural, organic, and sustainable cleaning supplies
  • A woman with long dark hair and a bright smile, wearing a light-colored top, sits indoors against a neutral background.
    “I think one of the things Skai has been doing really well is hiring talent that comes from a diverse background…I truly believe that a sense of collaboration comes when there are people with differences in opinion and also people that think like you.”
    Prathiba Ramamurthy, San Francisco
  • A woman with long dark hair smiles at the camera against a plain gray background. She is wearing a black top and a delicate necklace.
    “I feel that Skai’s core values are present in anything and everything we do here—from the day-to-day work life to the events…It’s great working in a place where you feel it’s not all slogans but it’s really the truth of our company.”
    Dana Peled Farkash, Tel Aviv
  • A smiling man with short dark hair and a neatly trimmed beard, wearing a blue and white checkered shirt over a white t-shirt, in front of a solid blue background.
    “For a tech company it would be easy to assume we’re focused on algorithms but we’re very people focused. Humility is a core value here and I think that’s something that people really live by. We don’t look at tech as always just ‘how do we make things faster and better’, it’s ‘how do we make people’s lives easier?’”
    Jim Wasenius, New York
  • A woman with straight, shoulder-length brown hair smiles at the camera. She is wearing a white top and a necklace, with a neutral gray background behind her.
    “All around us there’s a lot of diversity. Diversity is a given. But inclusion is a choice. And Skai chooses inclusion. People here work together and create amazing things together. It brings the passion out.”
    Tali Tzur, Tel Aviv
  • A young man with short, dark hair and light facial hair is wearing a plaid shirt and looking at the camera, standing in front of a dark background.
    “I spent the afternoon working with Feast With Us, who take surplus food to sheltered housing and community centres and cook meals … Giving a few hours back to support a really important and underfunded cause, was a great experience and opportunity to reflect.”
    James Milligan, London

Proud of our supply chain

We hand select vendors who share our values, supporting small, local, and minority-led businesses where possible.
A young man wearing a gray hoodie is smiling while looking at a laptop screen in a softly lit room.
  • Inclusivity meets sustainability
Recycling in our Israel offices is done by Social Green, an organization that integrates people with disabilities into the labor market.
  • Plastic-free lunch partners
Team lunches in London are ordered from CLUBZERO partners that provide reusable and recyclable packing to reduce plastic pollution.
  • Special needs, special artwork
Skai’s reception signs are made by Birkat Reut association, an organization promoting equal opportunities for special needs populations.
  • Consciously sourced supplies
Our office supplies and team swag are always eco-friendly, made of natural and organic materials, recycled, and sustainable materials.

Lending a helping hand locally and globally

Skai offices across the globe regularly coordinate employee volunteer days to give back to our local communities. In the last 12 months, we completed over 700 hours of giving back by volunteering, donating, and hosting events.
Two people sit at a kitchen table, smiling and laughing together. On the table are a fruit bowl, snacks, and drinks. A refrigerator with magnets and letters is visible in the background.
Volunteerism at Skai includes: cleaning up parks and beaches, building school supplies kits for low-income students, assembling care packages for those experiencing homelessness, cooking healthy meals with at-risk youth, and much more.
A group of eight people, some wearing “skai” shirts, pose and smile together outdoors in front of a chain-link fence on a sunny day.
Gifts and giveaways are purchased from charities and nonprofits.
Two people wearing blue aprons and black gloves smile while preparing and packaging food in a kitchen. One places lids on containers, and various food items and sauces are arranged on the counter.
Nonprofit partners include: Ronald McDonald House, KidsOut, I Can Be, HandsOn London. Girls Who Code, and an annual sponsorship with Paralympic athlete Moran Samuel.
Three people stand on yoga mats in a bright studio, arms extended sideways in a yoga pose. The woman in front wears a pink Nike shirt, and two others stand behind her, all focused and balanced.
Our annual client holiday gift program is a donation to a charity of their choosing.
A simple drawing of a house with two hands, one yellow and one red, shaking inside, and a chimney with a red heart-shaped smoke coming out.
Logo for HandsOn London, featuring a handprint formed by red and blue circles, with a heart in the center displaying the UK flag. HandsOn LONDON is written below in black and red text.
KidsOut logo featuring a stylized figure with arms raised inside a blue square, next to the text KidsOut in blue and red, and the tagline The Fun & Happiness Charity in red below.
The image shows the Paralympic symbol: three curved shapes in red, blue, and green, forming an asymmetrical crescent pattern on a white background.
The Girls Who Code logo features the words girls who in a cursive teal font above the word code in a bold, block teal font on a light background.

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