How Food and Beverage Brands Are Winning With Retail Media

For food and beverage brands, a killer retail media strategy isn’t just nice to have – it’s critical for standing out in a market that’s more crowded than ever before. According to a report from The Food Industry Association, 67% of consumers shop for groceries online, while 40% of online grocery shoppers buy food and beverages online at least once a week. 

As online grocery shopping becomes widely adopted as a reliable, time-saving option, Amazon and Walmart Connect remain major players. But the food and beverage retail media market is booming. In recent years, every retailer from Albertsons to Walgreens is getting in on the action, not to mention dedicated grocery shopping apps like Instacart and Gopuff.  

For food and beverage brands, navigating so many retail media ecosystems can feel overwhelming. Building a successful retail media strategy requires fast insights across channels to reach more customers at scale. 

That’s where Skai comes in. For 18 years, Skai has helped the world’s leading food and beverage brands navigate the constantly evolving online advertising landscape. And as retail media becomes one of the most critical spaces for claiming share of voice online among grocery shoppers, Skai has boosted ROI while keeping brands on budget, providing clear, actionable insights across dozens of retail media platforms.  

Skai supports some of the world’s most recognizable food and beverage brands by helping them quickly adapt to a constantly changing retail media landscape. Here’s how.

Tech that shaped the case studies ahead:

• Dayparting: Serve ads at peak grocery shopping hours to drive higher ROI. Great for big tentpole events to manage your budget wisely.
• Experiments: Test any part of your campaigns, then scale what works—cleanly, confidently.
• Cross-Retailer Dashboards: See every campaign, every retailer in one view. No more jumping between platforms.
• Scheduled Reports: Set it and forget it: reports auto-send to your team, tailored to what matters.
• Campaign Automation: Launch and scale always-on search with grouped campaigns that flex across SKUs and retailers.

Kellogg’s boosts revenue 85% using Skai’s dayparting feature

Kellogg’s is a multinational food corporation that includes Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, and Cheez-It. Via its media agency Dentsu, Kellogg’s had long utilized Skai features such as Search Term Analysis to eliminate wasted spend and AI Optimization for managing and optimizing bids with targeted precision. 

And while those tools improved revenue by 68% within the first four months of onboarding, new UK regulations were set to affect the placement of several Kellogg’s products on Amazon, which could have affected long-term performance for the brand. With the changes looming, Kellogg’s looked to Skai to boost performance on other retail media networks across Europe. So when Skai launched support for sainsburys.co.uk through Nectar360’s Ecommerce Media Platform in partnership with CitrusAd, Kellogg’s became the first advertiser to begin managing multiple campaigns in one convenient location.

By implementing Skai’s cross-channel dashboards to monitor performance across retail media networks and using dayparting technology to serve ads at exactly the right time of day, Kellogg’s boosted performance across Amazon, Sainsbury’s, and ASDA, and others in just a few months. 

Final results:

• 68% increase in revenue on Amazon Ads
• 85% increase in revenue on ASDA
• 19.25% increase in ROI on ASDA
• 25% increase in ROI on sainsburys.co.uk

Instacart ROAS up 291% on a portfolio of brands in just 5 weeks

Streamlining workflows across multiple brands can be a major retail media challenge for food and beverage companies. When a major American foods holding company looked to scale its Instacart performance across a variety of brands, it looked to Skai to maximize campaign efficacy just as Instacart announced its optimized bidding solution.

Skai jumped at the opportunity to leverage Instacart’s new algorithmic bidding to grow sales and inform future strategy. Before implementing solutions across all brands, Skai’s Expert Services Team tested Instacart’s new bidding strategy on just one brand. Leveraging Skai’s pre- and post-test Experiments helped exponentially boost sales on the test brand and introduced a new, more successful bidding strategy across the holding company’s entire portfolio of brands on Instacart.

Final results:

• Brand A
  • ROAS improved 291% in 5 weeks.
• All brands
  • ROAS improved by 154%

Happy Egg increases revenue 30% on Kroger by consolidating retail media strategy with Skai

In an effort to reach a large number of online grocery shoppers, Happy Egg, a premium organic egg company, was advertising across multiple retail media networks, which meant separate budgets, platform logins, management processes, and more, all handled by a single team member. With so many networks and so little time, the brand was having trouble finding ROI at scale. 

Happy Egg turned to Vishvos, an independent ecommerce firm, to boost performance on a budget. In turn, Vishvos chose Skai’s all-in-one platform, since Skai had recently been named one of three partners granted inaugural access to Kroger’s API as the retail giant launched its network. Leveraging Skai’s Dashboards and Scheduled Reports, along with additional reporting and analytics features, Happy Egg was better able to optimize performance across multiple retailers at scale, leading to more sales without an increase in budget. 

Final results:

• 30% revenue increase 
• 10% ROAS increase 
• 5% decrease in CPA costs

Riviana Foods and Harvest Group grow Walmart sales by 232%

Riviana Foods is America’s largest processor, marketer, and distributor of branded and private label rice products. Along with its agency, Harvest Group, the brand was looking to connect with Walmart shoppers via its retail media network, Walmart Connect. 

To boost market share, Walmart Connect recommended Riviana Foods adopt an always-on Search campaign for each of Riviana’s brands, with a combination of Manual and Automatic Sponsored Products campaigns to increase category reach and amplify sales. Since this approach would significantly increase the size and complexity of its campaigns, Riviana Foods turned to Skai. After adopting Skai’s campaign organization and automation tools, the brand quickly updated their strategy and outpaced their goals, doubling overall sales. 

Final results:

• 232% increase in pickup and delivery sales
• 20% increase in ROAS
• 75% conversion rate

For food and beverage companies, the retail media landscape is rapidly expanding. Success demands precision, control, and a deep understanding of the factors that influence purchasing decisions. These case studies demonstrate the power of having the right technology and the flexibility to optimize campaigns in real-time. If retail media is the key to unlocking growth for food and beverage brands, platforms like Skai provide the leverage to pull it off.

Skai’s Retail Media solution enables marketers to plan, execute, and analyze digital campaigns that connect with consumers at every stage of their shopping journey. Our omnichannel platform breaks down the walled gardens, allowing you to manage campaigns across 200+ retailers – from Amazon and Walmart to Target and Instacart – alongside major publishers in paid search, paid social, and mobile apps.

We encourage you to experience Skai’s innovative commerce media platform firsthand. You’ll also see Celeste, Skai’s groundbreaking GenAI marketing agent, which streamlines decision-making, maximizes campaign performance, and helps you identify new avenues for growth across all channels. 

Schedule a brief, tailored demo to see Skai’s innovative, AI-driven platform.