Rachel Cornell
Product Marketing Manager @ Skai
Recently, we announced Skai HQ, the first screen clients now see when they log into Skai. This dashboard brings the insights that matter most to marketers in one front-and-center view. The objective of these new visualizations is to enable more intelligent decision-making, faster insight-to-action, and improved marketing performance.
In talking to our clients, we repeatedly hear how critical time-to-insight is when campaigns are active. Any issues with budget allocation, anomalies in performance, structural problems, or human error can have a catastrophic impact if not caught early. Most of all, marketers need technology solutions to indicate if something’s wrong and how to fix it.
With an intuitive, widget-based UX, advertisers can quickly review a bird’s eye perspective of paid search and retail media campaign data that can be customized for the most useful highlights.
Skai HQ’s mission: give marketers a sense of calm in their hectic weeks
You may have also seen our interview with the person who spearheaded the development of the Skai HQ dashboard tool, Product Manager Casey Gordon. In that post, Casey describes the key concept kept front and center during the ideation phase, calmness.
“Ultimately, we wanted the user to feel a sense of calm from the new Skai HQ experience,” explained Casey. “After interviewing so many marketers, one thing that has become incredibly clear to me is that their days are full. We wanted to know that we hear them, and we’re working both on ways to drive marketing ROI and to help make their jobs easier.”
Another finding that our research brought to light is that no two Skai clients have the same specific interests or needs. This makes sense, given every business is unique. That’s why it was important to us that Skai HQ be customizable for a personal experience that’s truly useful to each of our clients. Based on controls you set up to track, our AI distills the most critical action items related to that scope of work.
How the three Skai HQ dashboard tools help you drive marketing performance
The true value of Skai HQ is that it has nearly infinite uses. With its customizable settings, deep bench of available metrics, and granular insights capabilities, every marketer will use it slightly differently.
Of course, sometimes, when a tool is so adaptable, it can be unclear where to start. Single-purpose tools may not be as powerful, but they can be very straightforward in terms of how to use them. The good news about Skai HQ is that it can provide both instant value out of the box and then deliver exponential benefits when fully configured.
The key to unlocking Skai HQ’s full potential is through its three core features:
- Trendline Chart & Scorecard
- Top Action Items
- Opportunities & Watchouts
Skai HQ dashboard tool #1 – Monitor your key omnichannel performance metrics and trends with responsive visuals
The Trendline Chart & Scorecard provides an at-a-glance visualization of campaign performance to understand when it may be trending in a positive or negative direction.
- Find anomalies in your performance based on key metrics
- Customize the timeframe with the date selector tool, and the metrics being utilized to suit your needs
Trendline Chart & Scorecard
Skai HQ dashboard tool #2 – Understand the most important actions that need to be taken, with clear next steps
With Top Action Items, receive alerts for the most important actions that need to be taken with a prescriptive call to action, such as when your ad groups contain legacy ad types that need to be removed. Top Actions Items are sorted by order of spend associated with each broken rule so that you can address the most impactful issues first.
- Seamlessly view the impacted ads to take the desired measures by clicking the link in the alert
- Mark the action as done when you’ve completed it
Top Action Items
Skai HQ dashboard tool #3 – Identify key findings that could be holding your performance back from its full potential
With Opportunities & Watchouts, receive alerts when there are findings that could be hindering performance, such as if your ads are not using keywords in the copy.
- View a suggested course of action with the “Pro tip” that explains why you should make the change, and how you could do it
- Seamlessly view the impacted ads to take the desired measures by clicking the link in the alert
Opportunities & Watchouts
Interested in learning more about the Skai HQ dashboard and our other cutting-edge functionality?
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 280% increase in installs for DraftKings
- 10% increase in new account openings for Royal Bank of Canada
- 756% increase in conversions for New York Magazine
- 600% increase in Facebook leads for Inova
For more information, schedule a brief demo today to see Skai innovation for yourself!
