AI Dayparting: Run ads at peak shopping times to increase conversions and maximize your budget

What is AI Dayparting?

Skai’s partnership with Amazon Marketing Stream, a push-based messaging system, allows us to provide you faster access to the data you need. With this more timely data connectivity, Skai’s AI Dayparting brings hourly insights and intraday bid recommendations so you can run ads during the best converting times of day.

How does it work?

Hourly attribution insights are integrated directly within the ad scheduling tool, and enhanced bid scheduling improves your bid modifiers. AI tips, provide insight on exact bid modifiers based on machine learning algorithms, and show you how to maximize the best converting times and scale back on less optimal times. 

What are the main use cases?

As you manage your Amazon campaigns, AI Dayparting is for you if you’re looking to:

1) Understand the best times for conversions

2) Maximize your bidding, and/or

3) Eliminate wasted spend

What are the benefits?

More conversions: Get in front of your target audience when they’re most likely to make a purchase.
Less wasted spend: Put money behind ads that run during peak shopping times, not when your target consumers are offline.