[WATCH] Retail Media Thursdays Episode 19: Kelly Gerrard from Marshall


VP Marketing

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!

Media industry stalwarts will be familiar with the concept of “Media Thursdays,” those (almost) end-of-week drinks in a local pub where you can let your hair down and celebrate the week’s biggest achievements with your team. (A few too many pints and a 1 am Uber home are not a requirement but usually inevitable!)

The aim of this series is to provide a platform for individuals working in retail media to exchange ideas, expand their knowledge, and discuss effective strategies. Each episode features industry professionals who join us to discuss pertinent topics in retail media.

We cordially invite you to embark on this captivating journey. Keep an eye out for upcoming installments of Skai’s Retail Media Thursdays, where we demystify the fascinating world of retail media and unlock its immense potential. Together, let’s shape the future of retail media!

RMT, Episode 19: Kelly Gerrard from Marshall

Normally, this series takes place in the U.K., but in this very special stateside episode of Retail Media Thursday, Skai’s Michelle Urwin chats with Kelly Gerrard, Director of eCommerce Marketing @ Marshall.

Topics discussed:

  • 💰Brands want to drive incrementality, or additional business growth, on platforms like Amazon without cannibalizing their organic placements.
  • 🛠️ The challenge of managing and integrating insights from different platforms.
  • 🚀 Retail media’s evolving landscape across platforms and the in-housing trend observed in retailers like Kroger.
  • 🤖 Generative AI’s role in retail media, especially in SEO and audience development.
  • 📏 Advanced measurement and management tools, like Skai, are crucial in standardizing insights and optimizing campaigns.
  • 📈 The importance of having centralized data from various retailers to report, optimize, and analyze on a more holistic level.

These are just a few topics covered in this compelling chat with Kelly.

 Filmed at: Corcoran’s Grill & Pub @ 1615 N Wells St, Chicago, IL 60614

Like what you saw? There’s more.

We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:

Visit here to see our complete list of RMT episodes.

Looking for a retail media technology partner that understands omnichannel?

As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 70+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.

For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation. 

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