App Advertising Solution Overview

From install to LTV, acquire and engage your mobile audience wherever they are

Skai enables mobile marketers to achieve their goals with a comprehensive, omnichannel solution for their app marketing needs. Our platform allows you to plan, execute, and optimize campaigns across different app stores and social channels. With Skai, you get the power to scale user acquisition, drive engagement, and maximize LTV on any platform, including the App Store, Google Play, and leading social media networks. Whether you’re aiming to boost visibility, outperform competitors, or scale efficiently, Skai provides the solutions to achieve your goals.

One Solution for All of Your App Advertising Needs

Manage your Apple Search Ads, Google App Campaigns, TikTok, Snap and Meta campaigns all in one place with Skai. Simplify your marketing efforts and ensure everything works together smoothly from a single, centralized solution.

Optimize Based on Your Unique KPIs

Skai’s data-agnostic platform integrates data from publishers, MMPs, and both 1st and 3rd party sources, providing a comprehensive view to help companies consistently deliver on unique KPIs and business targets.

Streamline Workflows with AI and Automation

Save time and reduce human error with Skai’s AI and automation features, letting technology handle daily tasks like reporting, optimization, and campaign activation, so you can focus on making strategic decisions and working smarter, not harder.

Take control of your app advertising program with Skai’s leading capabilities

Create, manage and optimize app campaigns across major app stores and publishers from a single centralized platform.

Analysis grid

View performance across your apps publishers in a centralized flat view for easy comparisons between them.

Spotlights

Automatically surface threats and opportunities impacting your campaigns, along with their contributing factors, so you can take immediate action.

Media Planning & Forecasting

Enter potential spending plans across app publishers and see how changes to those plans directly impact your bottom line. Easily edit and implement your media plan directly in Skai.

Quickly access performance trends and leverage key insights with report templates, automatic report generation and more.

Dashboards & Templates

Analyze your app campaign performance across channels quickly and easily using preset, customizable dashboard templates.

Scheduled Reports

Automate the creation of regularly recurring reports and share them with stakeholders via email, Slack or Teams, ensuring timely updates and keeping all relevant parties informed without manual effort.

Instant Presentation

Weekly, monthly, and quarterly reports can take hours or days to complete. Now, customize them once and automatically generate them with a click, ready to be shared in visual presentation form.

Save time and resources while boosting campaign performance, keeping control squarely in your hands.

Bulk Editing and Bulksheets

Scale your manual optimization workflows with bulk editing of campaigns, ad groups, and ads directly in the Skai platform, or use bulksheets to make and upload changes using spreadsheets.

Build Your Own Algorithm

Teach Skai to make the optimizations you would, by leveraging advanced automated actions to create your own custom optimization algorithm.

Algorithmic Optimization

Group campaigns into portfolios and set a common budget or ROAS-based goal for them. Let Skai adjust bids and budgets to guide those campaigns to meet your targets for a single portfolio or across many with the same business goal.

Lean teams drive better results through automation that takes on manual repetitive tasks and resource-heavy processes, freeing up marketers to focus on making the biggest impact.

Advanced Automated Actions

Create multi-step automated actions with Skai’s easy drag and drop wizard to automate changes to bids and budgets, notification generation, and more.

Audits

Safeguard your brand and ensure messaging consistency across your app advertising, guarantee campaign structural integrity, and reduce human error.

Reporting Automation

Save countless hours currently spent on reporting with customizable reports. Schedule them in advance to be automatically generated and shared with your stakeholders.

For times when your needs are entirely unique to your team and business targets, the Skai Labs team is here to help create the fully custom solutions you need to take your app advertising to the next level.

Data Connections

Incorporating unique true north data into your performance marketing is key to success. If your data has a unique source, Skai Labs ensures it’s accessible in your Skai account, enabling you to leverage all your data seamlessly.

Workflow Automations

Automate repetitive workflows to save time and reduce manual efforts, allowing you to focus on strategic tasks and ensure your media is performing for you.

Gen AI and Machine Learning

Implement tailored, AI-powered logic to expand your team’s capabilities, maximize efforts and stay ahead of the competition.

Plus, all of the must-have essentials for app advertising success

Single solution for cross-publisher app advertising

Flexible tagging for easy analysis and reporting

CPP analysis for quick creative decisioning

Advanced experimentation for effective measurement

SOV data for informed decision-making

Attribution forecasting for predicted outcomes

Ruled-based and algorithmic optimization for efficiency

Budget forecasting for strategic planning

Budget pacing & monitoring for proactive management

Superior support helps you to get the most from your app advertising program

24/7 Support

Connect to an always-on support team through Skai’s ticketing system.

Client Success

Work with a dedicated account manager on how to best maximize Skai.

Managed Onboarding

Hands-on help in setting up your program in order to maximize Skai.

Transitional Services

Full program management when you need short-term help managing your media.

Skai University

Instructor-led session for getting the most out of Skai. Includes certification!

Skai Labs

Our custom dev team creates unique enhancements to tackle your unique needs.

Leading apps and agencies trust Skai

“Skai’s advanced suite of capabilities helped us drive growth and take our Apple Search Ads program to the next level.”

Read the Case Study

Julia Zheng

Growth Marketing Manager, DraftKings

“I cannot sing the praises of Skai’s client services team enough. They are super communicative, always happy to jump on a call and continue coming to us with recommendations for improving campaign performance.”

Read the Case Study

Or Filizer

SEM Analyst – eToro

Integrations with the leading mobile measurement partners

And More…

FAQs

App marketing involves promoting and advertising mobile applications to acquire new users, engage existing ones, and maximize the lifetime value (LTV) of each user. It encompasses a variety of strategies and channels, including app store optimization, paid advertising on social media and other platforms, and in-app promotions. The goal is to increase visibility, downloads, and user retention, ultimately driving revenue and growth.

Skai’s App Marketing Solution stands out for its comprehensive approach and robust features. The platform supports a wide range of channels, including Apple Search Ads, Google, TikTok, Snap, and Meta, allowing businesses to manage all their app campaigns from a single, centralized location. Skai’s data-agnostic platform integrates data from various sources, providing a holistic view of your campaigns. With advanced features like custom algorithm creation, automated workflows, and detailed analytics, Skai offers unparalleled flexibility and control, helping businesses achieve their unique goals more efficiently.

Skai’s App Marketing Solution is highly customizable, allowing businesses to tailor their campaigns to meet specific objectives. Users can build custom optimization algorithms, automate workflows, and create bespoke reporting templates. The platform also supports integration with various data sources, ensuring that businesses can leverage all available data to optimize their campaigns. Skai Labs and Expert Services further enhance customization, providing unique solutions and optimizations tailored to specific business needs. This flexibility ensures that the platform can adapt to any strategy, whether it’s focused on user acquisition, engagement, or retention.

Skai’s commitment to privacy and compliance is demonstrated through our advanced Secure Data Architecture (SDA), which is designed to protect customer data and minimize risks associated with data breaches and unauthorized access. Our SDA integrates with over 100 leading ad tech partners, ensuring safe data transfers with robust encryption protocols for data both in transit and at rest. Our SDA is tailored to meet the unique data privacy requirements specific to different industries.

We are certified according to the latest ISO 27001:2013 standards and compliant with SOC 2 Type 2 regulations, underscoring our commitment to industry standards and operational excellence. Our comprehensive approach enables customers to synchronize and manage their data safely across various platforms, including integration with top CRM and data providers. This is facilitated through our Skai Labs and Expert Services, which offer bespoke solutions and process optimizations to enhance data handling and security measures per your operational requirements.

Latest content and thought leadership from Skai

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The Evolution of Apple Search Ads: Capturing Early Interest with Search Tab Ads

Apple Search Ads have expanded to include placements like Search tab ads, which capture user attention before they begin searching. These ads are vital, as 70% of App Store users rely on search to discover apps.