[WATCH] Skai’s Retail Media Thursdays, Episode 16: Daniel Liddle from iCrossing


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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!

Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai! In this series, respected marketing authorities explore key facets of retail media, offering insights into the fundamental components that fuel this continuously evolving platform.

Our objective is to cultivate a thriving community that includes industry professionals and all stakeholders in retail media. We aim to encourage cooperation and shared knowledge, propelling meaningful advancements towards the growth and success of the retail media industry.

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

RMT, Episode 16: Daniel Liddle from iCrossing

In our 16th episode, Skai chats with Daniel Liddle, Senior SEO Director, iCrossing, at The Windsor Castle Pub in London.

Tune in as we discuss:

  • iCrossing’s role in the retail media ecosystem and how the company utilizes unique data to provide an improved service.
  • The difference between SEO and paid search, emphasizing the latter’s quick results and the former’s long-term, sustainable benefits.
  • Retail media is becoming the new ‘slotting fee,’ pointing to this channel’s growing importance in the retail industry.
  • The value of an incremental, insight-driven approach for brands entering the retail media space, emphasizing the importance of being smart in data utilization.
  • The impact of generative AI in SEO, expressing excitement and caution, emphasizing the technology’s potential in data handling and the need for human collaboration to guide it.
  • The future looks promising for retail media as more retailers/brands invest, but there are still challenges in profitability and measurement.

These are just a few of the topic areas covered in this compelling chat with Daniel.

 Filmed at: the Windsor Castle Pub, 98 Park Rd, London NW1 4SH

Like what you saw? There’s more.

We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:

Visit here to see our complete list of RMT episodes.

Looking for a retail media technology partner that understands omnichannel?

As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.

Don’t forget to join us every Thursday for Retail Media Thursdays. Together, let’s embark on a thrilling voyage through the realm of retail media!

For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation. 

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