Michelle Urwin, VP Marketing
If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.
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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!
In this series, respected authorities from various disciplines explore key topics related to retail media, illuminating vital components that are shaping this evolving channel.
Our aim is to cultivate a dynamic community composed of our industry experts, and everyone engaged with retail media. We endeavor to encourage cooperation and shared learning and, together, make substantial strides toward the growth and flourishing of the industry.
We warmly welcome you to join this enthralling expedition. Stay tuned for future episodes of Skai’s Retail Media Thursdays, where we decode the intriguing realm of retail media and reveal its enormous promise. Together, let’s carve the future of retail media!
RMT, Episode 14: Sam Knights from SMG
In this episode, Skai’s Michelle Urwin chats with SMG CEO Sam Knights at The Grosvenor Arms in Aldford, Chester, UK.
Tune in as we discuss:
- 💡 Convergence of Shopping Missions: The modern shopping experience is influenced by multiple forms of media, merging online and in-store experiences.
- 🚀 Brands Breaking Barriers: Brands must learn to invest in influencing the customer at every stage of their journey, from consideration to purchase.
- 📚 Blending Science and Arts in Retail Media: Successful retail media strategies use data-driven insights to fuel creativity and engage shoppers.
- 🔄 Brands and Retailers Collaboration: There still exist tensions between brands and retailers, but open dialogues and data sharing can improve these relationships.
- 🎯 Retail Media Beyond Digital: The emphasis on the in-store experiences and the realization that retail media isn’t limited to the digital realm.
These are just a few of the topic areas covered in this compelling chat with Sam.
filmed at: The Grosvenor Arms, Chester Rd, Aldford, Chester CH3 6HJ, UK
Like what you saw? There’s more.
We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:
- 🍪 Episode 9: Emil Bielski from Croud
- 📉 Episode 10: Rob Quattromini from Amazon Ads
- 📊 Episode 11: Uche Ofili from dunnhumby
- ⚙️ Episode 12: Emma Magliocchi from Mindshare Worldwide
- 🛠 Episode 13: Glen Conybeare from Reprise Commerce
Visit here to see our complete list of RMT episodes.
Looking for a retail media technology partner that understands omnichannel?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.
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