Michelle Urwin, VP Marketing
If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.
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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!
This series aims to create an opportunity for professionals in the retail media industry to share ideas, enhance their abilities, and engage in discussions about successful strategies. Each episode features esteemed industry experts who delve into pertinent subjects within the realm of retail media.
Our aim is to establish a network encompassing our partners, clients, and all individuals involved in retail media. By doing so, we can collaborate, gain knowledge from each other, and contribute to the collective advancement and prosperity of the industry.
We cordially invite you to join us every Thursday for Retail Media Thursdays. Let’s embark on an exhilarating journey together, exploring the captivating world of retail media!
RMT, Episode 9: Emil Bielski
Skai’s Michelle Urwin chats with Croud’s Managing Director, Emil Bielski, in this episode at Black Dog Beerhouse in Brentford.
Tune in as we sit down over a pint to discuss:
- 📊 Reconsidering metrics: ROAS vs. incrementality in retail media advertising
- 🌐 Enhancing connectivity across retail digital channels
- 📚 Gaining insights from comprehensive retail customer journey analysis
- 💡 Building integrated frameworks for omnichannel retail advertising
- 🚀 Predictions for the evolution of retail media advertising over the next year
These are just a few of the topic areas covered in this compelling chat with Emil.
filmed at: The Black Dog Beer House, 17 Albany Road, Brentford
Like what you saw? There’s more.
After watching this episode with Emil, we welcome you to check out our other episodes:
- 🗣️ Episode 1: Alice Anson from Nectar360
- 🎯 Episode 2: Antoine Jamet from Criteo
- 🌟 Episode 3: Jason Wescott from Xaxis
- 🛍️ Episode 4: Jonathan Lewis-Jones from Publicis Commerce
- 🌍 Episode 5: Larisa Dumitru from GroupM Nexus]
- 🛒 Episode 6: Gemma Spence from VMLY&R Commerce
- 💰 Episode 7: Ben O’Mahoney from Ocado Retail
- 🌐 Episode 8: Matt Higgins from dentsu
Looking for a retail media technology partner that understands omnichannel?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.
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