If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.
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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!
The aim of this series is to provide a platform for individuals working in retail media to exchange ideas, expand their knowledge, and discuss effective strategies. Each episode features industry professionals who join us to discuss pertinent topics in retail media.
Our goal is to foster connections among our partners, clients, and all retail media professionals so that we can collaborate, learn from each other, and achieve mutual growth and success.
We cordially invite you to embark on this captivating journey. Keep an eye out for upcoming installments of Skai’s Retail Media Thursdays, where we demystify the fascinating world of retail media and unlock its immense potential. Together, let’s shape the future of retail media!
RMT, Episode 17: Wunderman Thompson, Best Buy Ads, Koddi, & The Mars Agency
Normally, this series takes place in the U.K., but in this very special first of two stateside episodes of Retail Media Thursday, Skai’s Michelle Urwin chats with a panel of industry experts, including:
- Mark Heitke. Director, Ad Products & Audience Strategy, Best Buy Ads
- Sarah Jo Sautter. Director of Marketing, The Mars Agency
- Jason Pratt. GM & CRO, Koddi
- Todd Hudgens. Sr. Group Director, Wunderman Thompson
Tune in as we discuss:
- 🤖 AI and its potential to bypass traditional retail media.
- 🌍 Notable concern about the carbon emissions produced by digital media.
- 🔄 The changes observed in the retail media industry over the last year, especially regarding integration and fragmentation.
- 📊 A hope for future standardization and better measurement in retail media.
- 🇬🇧 Fun linguistic segment where they discussed British terms that are less understood in the US.
These are just a few topics covered in this compelling chat with our esteemed experts.
Filmed at: Porter Kitchen & Deck in Chicago
Like what you saw? There’s more.
We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:
- ⚙️ Episode 12: Emma Magliocchi from Mindshare Worldwide
- 🛠 Episode 13: Glen Conybeare from Reprise Commerce
- 🚀 Episode 14: Sam Knights, CEO of SMG
- 💰 Episode 15: Paul Adams from Tambo
- 🔦 Episode 16: Daniel Liddle from iCrossing
Visit here to see our complete list of RMT episodes.
Looking for a retail media technology partner that understands omnichannel?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.
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