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[WATCH] Skai’s Retail Media Thursdays, Episode 17: Wunderman Thompson, Best Buy Ads, Koddi, & The Mars Agency

, VP Marketing

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!

The aim of this series is to provide a platform for individuals working in retail media to exchange ideas, expand their knowledge, and discuss effective strategies. Each episode features industry professionals who join us to discuss pertinent topics in retail media.

Our goal is to foster connections among our partners, clients, and all retail media professionals so that we can collaborate, learn from each other, and achieve mutual growth and success.

We cordially invite you to embark on this captivating journey. Keep an eye out for upcoming installments of Skai’s Retail Media Thursdays, where we demystify the fascinating world of retail media and unlock its immense potential. Together, let’s shape the future of retail media!

RMT, Episode 17: Wunderman Thompson, Best Buy Ads, Koddi, & The Mars Agency

Normally, this series takes place in the U.K., but in this very special first of two stateside episodes of Retail Media Thursday, Skai’s Michelle Urwin chats with a panel of industry experts, including:

Tune in as we discuss:

  • 🤖 AI and its potential to bypass traditional retail media.
  • 🌍 Notable concern about the carbon emissions produced by digital media.
  • 🔄 The changes observed in the retail media industry over the last year, especially regarding integration and fragmentation.
  • 📊 A hope for future standardization and better measurement in retail media.
  • 🇬🇧 Fun linguistic segment where they discussed British terms that are less understood in the US.

These are just a few topics covered in this compelling chat with our esteemed experts.

 Filmed at: Porter Kitchen & Deck in Chicago

Like what you saw? There’s more.

We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:

Visit here to see our complete list of RMT episodes.

Looking for a retail media technology partner that understands omnichannel?

As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.

For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation. 

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