If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.
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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!
The aim of this series is to provide a platform for individuals working in retail media to exchange ideas, expand their knowledge, and discuss effective strategies. Each episode features industry professionals who join us to discuss pertinent topics in retail media.
Our goal is to foster connections among our partners, clients, and all retail media professionals so that we can collaborate, learn from each other, and achieve mutual growth and success.
We cordially invite you to embark on this captivating journey. Keep an eye out for upcoming installments of Skai’s Retail Media Thursdays, where we demystify the fascinating world of retail media and unlock its immense potential. Together, let’s shape the future of retail media!
RMT, Episode 18: Criteo, Allume Group, Techtronic Industries, Vishvos
Normally, this series takes place in the U.K., but in this very special second of two stateside episodes of Retail Media Thursday, Skai’s Michelle Urwin chats with a panel of industry experts, including:
- Peter Galli, Director of Digital Marketing, Techtronic Industries
- Matt McClanahan, Founder, Vishvos
- Andrea Leigh, Founder & CEO, Allume Group
- Rob Scarpelli, API Partnerships Director, Criteo
Tune in as we discuss:
- 📈 Incrementality and the need to continue investing in proving this concept effectively.
- 🛠️ The integration and fragmentation within the retail world highlight the importance of pulling from disparate sources for insights.
- 🚀 Recognition that we are just in the beginning stages of retail media with the potential to diversify and expand into other industries.
- 🤖 AI and the potential to transform search and shopping experiences, potentially bypassing traditional retail media.
- 💡 The changes and advancements in retail media over the last year.
- 📏 Future standardization and better measurement within the retail media industry.
These are just a few topics covered in this compelling chat with our esteemed experts.
Filmed at: Porter Kitchen & Deck in Chicago
Like what you saw? There’s more.
We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:
- 🛠 Episode 13: Glen Conybeare from Reprise Commerce
- 🚀 Episode 14: Sam Knights, CEO of SMG
- 💰 Episode 15: Paul Adams from Tambo
- 🔦 Episode 16: Daniel Liddle from iCrossing
- 🌍 Episode 17: Wunderman Thompson, Best Buy Ads, Koddi, & The Mars Agency
Visit here to see our complete list of RMT episodes.
Looking for a retail media technology partner that understands omnichannel?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.
