We are thrilled to announce that we have been selected as the winner of the “Best AI-based Solution for Advertising” award in the fifth annual AI Breakthrough Awards!
About the award
The annual competition is held by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global Artificial Intelligence (AI) market today.
The mission of the AI Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of AI and machine learning-related categories, including AI Platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry-specific AI applications, and many more.
This year’s program attracted almost 3000 nominations from 18 countries.
Why we won
The digital landscape has changed dramatically since 2019, and marketers are under increasing pressure to drive huge revenue growth.
Optimizing media on individual advertising channels is no longer enough; today, marketers need an AI-powered advertising platform like Skai for omnichannel media activation. Our marketing platform is the best in the industry, using game-changing AI technology to connect data and workflows across all walled garden media for informed decisions, high efficiencies, and optimal returns.
Our unique (and now award-winning!) AI capabilities include:
Advanced consumer insights & trend forecasting
Our AI-powered consumer intelligence solution uses patented natural language processing and machine learning technologies to collect, connect, and classify (at 90% accuracy) billions of unstructured data points from which unique market, competitive, and consumer insights can be extracted to optimize campaigns.
Estee Lauder used our consumer intelligence solution to better understand the Chinese skincare market and drive double-digit growth. A leading VMS brand used our insights to realign marketing messaging with emerging consumer trends; the change led to the brand becoming a Prime Day top seller.
Marketing planning & activation tools
For more than 16 years, Skai’s AI-powered advertising planning and activation solutions have enabled brands to grow their market share and win the digital shelf by maximizing every touchpoint across online marketplaces, search engines, app stores, and social media.
As online advertising evolves, we continually release new AI capabilities, including these recent additions:
- Search-Term Analysis, which identifies underperforming clusters of search intent to recommend high-impact negative keywords. Our AI technology sculpts search traffic for peak performance while eliminating wasted spend.
- Budget Navigator, a revolutionary forecasting engine that helps marketers uncover investment opportunities, guide budget allocation, and adjust spend in accordance with business goals across all online and offline channels. Advanced AI algorithms and predictive statistical modeling set budget optimization on auto-pilot.
- Creative Intelligence AI, which automatically classifies images of ad creative into millions of predefined categories to assess what is working (or not!). This capability detects objects, faces, emotions, and embedded text to derive insights that drive creative strategies and tactics.
Smarter marketing measurement & attribution
In response to changes to consumer data privacy policies, digital marketers have changed the way they track, measure, and optimize their programs.
Our Impact Navigator solution is an AI-powered incrementality testing tool that measures the real-world effectiveness of every campaign, tactic, and channel. Using AI, Impact Navigator automatically creates test and control groups that have maximum correlation- a game-changer for marketers struggling with measurement challenges.
James Johnson, managing director of AI Breakthrough, said of our win: “To fulfill ambitious growth targets, marketers need to utilize AI-powered advertising platforms to support the full circle of marketing needs – from insight to activation and measurement. Skai’s breakthrough advertising optimization solutions provide the depth of data and insights that marketers need to really guide better decision-making. Congratulations to the entire Skai team on another AI Breakthrough award – this time for ‘Best AI-based Solution for Advertising’.”
See Skai’s award-winning advertising innovation for yourself
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our intelligent marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth. Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 280% increase in installs for DraftKings
- 10% increase in new account openings for Royal Bank of Canada
- 756% increase in conversions for New York Magazine
- 600% increase in Facebook leads for Inova