SKAI DATA HUB

The Data Foundation Your Agents Actually Need

Most commerce media data is fragmented, inconsistently structured, and impossible for AI systems to act on. Data Hub fixes that — normalizing performance data across 300+ publishers into a single decision-ready model.

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Normalized Schema

Consistent names, structures, and metrics across every publisher. No channel-by-channel translation.

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Real-Time Access

Performance data available as it updates, not batched into overnight reports.

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Decision Ready

Structured for analysis and execution, not just visibility. Built to be operated on, not just read.

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Available Standalone

Use Data Hub independently of Skai’s activation tools, or alongside them. It’s your data.

Connected to the publishers you rely on
The image shows the Facebook logo with the word facebook written in lowercase blue letters on a light background.
The Google logo, showcasing the word Google in multicolored letters, reflects the innovation found in advertising technology with its clean, sans-serif font.
The Walmart logo, featuring the word Walmart in blue text followed by a yellow spark symbol of six lines radiating outward, reflects the brand’s commitment to innovation and data centralization.
The Target logo, featuring a red bullseye symbol to the left of the word TARGET in bold black uppercase letters on a light background, reflects its strong presence as a retail media solution in commerce advertising platforms.
Kroger logo in blue, featuring a stylized shopping cart design on the left that blends into the word Kroger in a bold, rounded font—highlighting its role as a leader among commerce advertising platforms.
GoPuff brand logo in color
TikTok logo featuring a stylized musical note in black with cyan and pink accents, next to the word TikTok in bold black letters.
Microsoft corporate logo in color
The LinkedIn logo with the word Linked in blue letters, followed by in in white letters inside a blue square.
Instacart corporate logo
Sam’s Club Map logo with the words “sam’s club map” in dark blue and a blue diamond-shaped icon on the top right.
Amazon ads logo with the word amazon in bold black letters, the signature smile arrow underneath, and the word ads following in the same style.

Three Ways to Access Data Hub

Whether you’re deploying your own agents, using Skai’s AI, or integrating into an existing data stack there’s a connection method for you.

MCP

An agent-native interface that lets your AI agents read, analyze, and act on Data Hub in real time. No custom API work, no data pipelines to maintain.

BEST FOR

Teams building custom AI agents who need a reliable, normalized data source they can connect to in minutes.

Diagram showing “Your Agent” (Claude, ChatGPT, Gemini, Copilot) connecting via “MCP” to “Skai Data Hub,” centralizing data from various sources like social media and brands, illustrating seamless Data Centralization and integration.
A digital help chat interface displays a search bar with the prompt How can I help you today? and example questions about comparing profiles, campaign performance, and data centralization over various time periods.

Celeste

Skai’s own commerce media agent already connected to Data Hub and deployed across 1,300+ users. Analyze performance, surface opportunities, automate workflows.

BEST FOR

Teams that want AI-powered analysis and automation without building their own agent.

API Access

Direct programmatic access to the Data Hub for teams building bespoke integrations into existing data infrastructure, BI tools, or proprietary platforms.

BEST FOR

Engineering teams with specific integration requirements or existing data warehousing setups.

A collage of various advertising and social media company logos, including Amazon Ads, Walmart Connect, LinkedIn, TikTok, DoorDash Ads, and more, surrounds the Skai One API logo in the center to highlight seamless data centralization.

Haleon transforms media strategy

With centralized data management in Skai, the results lead to overall improved visibility and actionability at scale.

See all Case Studies
A man in a blue shirt smiles while examining a product in a pharmacy. Overlays highlight Data Centralization with 20 Channels on the left and 26 Brands on the right. Shelves with various products are visible in the background.
Background: Haleon runs a 6 figure digital media program across 26 brands, 14 regions, 20 channels, and 5 agencies.
Various colorful capsules and tablets are scattered on a light blue background. Overlaid text reads: +300 Paid Social accounts, +250 Paid Search accounts, +50 Retail Media Accounts—showcasing the power of data centralization.
Challenge: Fragmented data across agencies and platforms made real-time reporting and agile decision-making nearly impossible.
Two people in athletic wear run down wide outdoor steps, with three text bubbles reading: “Disparate data sources,” “Resource Constraints,” and “Siloed teams & insights”—highlighting the need for data centralization.
Solution: By consolidating search, social, and retail media data into Skai, Haleon gained centralized visibility, quickly identified performance issues, and optimized strategy.
A person sits on the floor holding a bowl of assorted fruit. Two blue dumbbells and a green water bottle are nearby, emphasizing wellness powered by data centralization. A graphic overlay reads ↑9% Revenue increase.
Result: A streamlined, global data solution unboxed timely data-driven decision-making. Haleon saw a revenue increase of over 9% YoY.
See all Case Studies
  • A man with short black hair is smiling, dressed in a dark collared shirt. Photographed against a plain white background, this black and white image reflects the clarity and focus that Data Centralization can bring to your organization.
    “MCP, our agents can directly access performance and AMC data in Skai without added complexity, enabling faster decisions and greater efficiency across the team.”
    Jason Taam, VP Data & Analytics, Barcode Group

Connect to Data Hub

Tell us about your setup and what you’re building. Our team will reach out to walk you through the right connection option and get you started.

300+

publishers and retail media networks in the unified model

8,000+

brands and agencies already on the Skai platform

1,300+

users running Celeste AI via Data Hub today
Book a Demo

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FAQs

Fragmented data across retailers, media channels, and teams creates reporting delays and makes it impossible to connect ad performance to business outcomes. Teams can’t optimize holistically when sales, media, and operations data live in silos.

Successful unification requires standardized taxonomy and centralized reporting across all media and commerce touchpoints. Platforms like Skai consolidate data from 160+ marketplaces, helping brands like Haleon achieve 9% revenue growth.

Skai combines media, retail, and commerce data in one system rather than requiring multiple integrations. This enables Celeste, he first GenAI marketing agent purpose-built for commerce media, to provide unified insights across media and operations teams in a single interface.