Skai Datahub

Make Your Media Data Agent-Ready

Unify your marketing data into one trusted foundation for AI, without changing how you activate media.

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Connect your entire marketing stack
Amazon Ads
Google
Meta
Walmart
Microsoft
TikTok
Instacart
Target
Kroger
Apple Search Ads
Gopuff
LinkedIn
SKAI AGENT

Put your agent-ready data to work

Included with Skai Datahub, Celeste AI analyzes your unified data to surface insights, answer questions, and help every team make better decisions faster.

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Celeste AI answering a question inside the Skai Omnichannel Platform

Everything you need to make your data AI-ready

Bring your media data together, make it consistent, and put it to work across your organization.

Connect every source

Bring together the data your teams need in one place.

  • Publisher and platform data
  • First-party business data
  • Third-party data sources
Campaign table in Skai Datahub with spend, revenue, and conversions unified across Google, Amazon, TikTok, and retail media sources
Dimensions and categories in Skai Datahub, showing the Funnel stage auto-tag dimension and its four categories

Standardize at the source

Give every team the same definitions, structure, and language.

  • Unified data model
  • Harmonized taxonomies
  • Flexible labels and dimensions

See the complete picture

Understand performance across channels, markets, and teams.

  • Executive-level views
  • Custom dashboards and reports
  • Forecasting, alerts, and audits
Channel-publisher view in Skai Datahub comparing ROI by channel against the estimated goal and threshold
An AI agent answering a question about market performance through the Skai MCP connector, with the Reporting MCP tool list alongside

Power AI anywhere

Make trusted data available to the AI tools your organization uses.

  • Celeste AI included
  • Read-only access through MCP
  • Ready for BI, APIs, and GenAI

See what trusted data can deliver

How leading brands and agencies turn one consistent data foundation into better media decisions.

publishers and retail media networks
brand and agency clients
annual media spend under management
  • Code3 logo

    Case study

    From manual analysis to AI-powered action

    See how Code3 used Celeste AI to surface $839K in incremental revenue and cut reporting time in half, turning manual analysis into faster, more confident decisions.
    See the Full Story
  • Opella logo

    Case study

    How Opella took retail media in-house, everywhere it operates

    See how Opella built a world-class in-house retail media team across eight global markets, backed by Skai’s technology and people, replacing outside execution with real expertise and control.
    See the Full Story
  • WPP Media logo

    Case study

    292% more efficient, same budget

    See how WPP Media and Church & Dwight replaced attribution with incrementality testing, then shifted budget toward what was actually driving sales.
    See the Full Story
  • PepsiCo logo

    Case study

    Turning Amazon DSP into a new-to-brand growth engine

    See how PepsiCo used Skai to unlock 80%+ new-to-brand ROAS and make Amazon DSP work harder to reach and convert new customers.
    See the Full Story

One shared language for every media decision

When every team works from the same definitions, comparing, diagnosing, and scaling media becomes simple.

Channel performance by market, with ROAS by channel and a total performance chart

Compare with confidence

Evaluate performance across channels and markets using consistent data.

Performance by product and region, flagging products underperforming in Germany

Spot issues faster

Identify underperforming products, placements, and regions before they become costly.

A successful summer campaign strategy replicated across teams and markets

Scale what works

Replicate successful strategies across teams and markets without rebuilding the data.

Monthly spend against budget, with wasted spend down 28%

Reduce wasted spend

Make budget decisions using clean, consistent numbers every team trusts.

More ways to work with Skai

Skai Datahub is a complete standalone offering. No other Skai product is required. If your needs evolve, you can also use Skai to manage media, build workflows, or give your agents execution capabilities.

Skai Studio

Skai Studio

Build, govern, and run AI agents and media workflows.

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Skai Omnichannel Platform

Skai Omnichannel Platform

Plan, activate, optimize, and measure omnichannel media.

Explore →
Skai Agent Connect

Skai Agent Connect

Connect your own AI agents to Skai’s media data and tools.

Explore →

Explore our latest insights

Data Ownership in the Age of Agentic AI: What To Ask Before Signing

Every partner and AI tool learns how your business runs. Ask who keeps that learning.

Read the Article

Why Marketers Must Completely Rethink Data for the Agentic Era

MCP, agents, and the unified data foundation that agentic marketing actually needs.

Read the Article

Ask the Experts: What Makes Agentic AI Work for Agencies?

The hardest part of going agentic isn’t the technology — it’s turning experiments into one way of working.

Hear the Experts

Skai Datahub FAQs

Skai Datahub is a standalone enterprise data foundation that unifies and standardizes media data into one shared, AI-ready language.
No. Skai Datahub works independently, so you can continue activating media through your existing platforms, agencies, and workflows.

No. Skai Datahub complements your existing data infrastructure by providing a consistent, standardized media data layer for your warehouse, business intelligence tools, and AI agents.

Yes. Skai Datahub includes read-only connections through the Model Context Protocol, allowing your own agents to access and analyze standardized media data.
No. Standalone Skai Datahub is a read-only data layer. If your agents need to create or update campaigns, Skai Agent Connect provides access to Skai’s execution capabilities.
Yes. Celeste AI is included to help teams analyze data, surface insights, build reports, and make faster decisions.

Ready to create one trusted source of media data?

Give every team and AI agent a consistent foundation for better decisions.

Book a Demo