DIGITAL SHELF OPTIMIZATION

Turn Digital Shelf Intelligence into Growth

The digital shelf shifts daily as prices change, promotions launch, and rankings shuffle. Skai gives you the intelligence to see what others miss, tie insights to media activation, and stay ahead in sales and market share.

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See what’s really happening

Get a daily view of product, brand, and category performance across 1,000+ retailers.

  • SKU-level metrics for pricing, content, ratings, stock, and Buy Box
  • Search term intelligence and category benchmarking
  • Share of voice (SOV) tracking across paid and organic placements
A digital shelf dashboard for Digital Shelf Optimization displays metrics: Buy Box win rate 95% (+2.5%), Availability Rate 90% (+1.1%), Visibility Score 85 (+4), Average Rating 4.5 (−0.7), Rank 90% (+1.1%), and Content Score 90% (+1.1%).
A notification panel shows a listing visibility alert for a suppressed product, PSD Youth Sandals, on Amazon USA. With Digital Shelf Optimization, the account health status remains Good with 25 inactive listings and 25 return requests.

Act fast on what matters

Move quickly when shelf conditions shift and avoid lost revenue.

  • Alerts for suppressed SKUs, lost Buy Box, and pricing risks
  • Link shelf insights directly to media and content actions
  • Keep commerce, marketing, and media teams working from the same data

Protect margin and grow share

Translate shelf visibility into measurable business impact.

  • Identify and fix margin leaks before they escalate
  • Benchmark against competitors to uncover growth opportunities
  • Capture incremental sales and defend category position
A dashboard displays a Digital Shelf Optimization scorecard comparing Your Brand and Competitor on share of voice (25.9% vs. 4.7%) and average position (#29 vs. 31), plus a trends line graph showing brand performance over August.

INTEGRATE YOUR PREFERRED PARTNERS SEAMLESSLY

Profitero
NielsenIQ (NIQ) wordmark logo in blue
Shalion brand logo in color

Whether you use Skai’s shelf solution or data from partners like Profitero, NIQ, and Shalion, everything lives inside Skai — digital shelf intelligence directly powering media activation.

CELESTE AI

GenAI for the Digital Shelf

Celeste AI surfaces the most critical shelf signals, prioritizes what matters, and guides your next move so your teams act faster and smarter.

Learn More
A digital interface shows a user requesting an analysis of sales, category share, and brand rank, seeking insights on Digital Shelf Optimization and ad investment opportunities. Below, an AI named Celeste AI is generating a response.

Connecting media and digital shelf intelligence pays off

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A smiling man stands outdoors with a towel around his neck. Text reads: HALEON. Digital Shelf Optimization drives 15% ROAS improvement and 34% increase in NTB orders, highlighted by upward arrows for positive performance metrics.
Haleon leverages Shelf Intelligent Media to Boost ROAS
Read the Case Study
Three Heinz condiment bottles—ketchup, sweet relish, and mustard—sit on a table outdoors. Overlay text shows an 8% decrease in CPC and a 13% increase in paid share, highlighting the impact of Digital Shelf Optimization. Two people stand blurred in the background.
Heinz UK and Dentsu leveraged Profitero’s Shelf Intelligent Media integration with Skai to increase ROAS and Share on Prime Day
Read the Case Study
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Explore our latest news & resources

Skai and NIQ Announce Global Alliance

The strategic alliance designed to enhance retail media performance with cutting-edge digital shelf intelligence.

Read the PR

Digital Shelf Analytics: The Key to Optimizing Your Retail Media Strategy

Learn how digital shelf analytics drive smarter decisions and better outcomes for your campaigns.

Read the Article




Category Share of Digital Shelf: Why Instacart’s Insightful Metric Matters

 As Instacart evolves into a powerful retail media platform, this metric empowers marketers to act with precision.

Read the Blog

FAQs

The digital shelf changes daily with price fluctuations, competitor promotions, stock-outs, and ranking shifts that directly impact campaign performance. Without real-time shelf intelligence, brands waste media spend on products that can’t convert due to operational issues.

Successful brands monitor SKU-level metrics like pricing, content, ratings, stock levels, and Buy Box status across all major retailers with automated alerts for critical changes. Platforms like Skai integrate shelf intelligence directly with media activation to prevent wasted spend and capture opportunities.

Skai connects digital shelf intelligence directly to media activation and optimization rather than just providing alerts in a separate system. The platform integrates seamlessly with partners like Profitero, NIQ, and Shalion, enabling teams to adjust campaigns immediately when shelf conditions change.

Ready to win the digital shelf?

Connect shelf intelligence directly to media and start turning visibility into growth.

Book a Demo