Skai Thought Leadership

Q2 2023 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q2 2023

The Hidden Cost of Advertising Point Solutions

This white paper aims to explore the hidden costs of point solutions and make a case for why marketers should be working with platforms instead.

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Where Generative AI's First Areas of Innovation Will Impact Marketing

Learn guidelines for successful AI integration, considering potential pitfalls which also emphasize the importance of human oversight.

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Amazon Marketing Cloud Playbook

If you’re not taking full advantage of the updates to the API or the rollout of Amazon Marketing Cloud and Amazon Marketing Stream, you’re missing a big opportunity to connect with your customers and drive sales on one of the world’s biggest retailers.

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Q1 2023 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2023

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Marketing to the Generations

Read this new report to learn more about how you can leverage generational insights to improve your marketing.

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Q4 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022

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Q3 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2022

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Why Walled Gardens Are a Marketer's Best Bet

To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.

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Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.

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