Skai Thought Leadership

Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
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Shopping Ads: From Awareness to Purchase in an Instant

Stop forcing your customers through the old-school funnel; use digital shopping ads to collapse the purchase path and sell wherever and whenever your customers wish to transact.
Stop forcing your customers through the old-school funnel; use digital shopping ads to collapse the purchase path and sell wherever and whenever your customers wish to transact.
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Full-Funnel Retail Digital Marketing

Retail marketers must master digital marketing’s three biggest channels to achieve their goals. Paid Search, Social, and Ecommerce Advertising offer massive scale to reach virtually every internet user, robust data to target consumers with the right message, and self-service management so practitioners can closely monitor and optimize their programs to drive sales.
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So You Built an App…Now What?

To compete, brands must master app store search marketing—both organically and with paid advertising—just as they did on the desktop web. Without a deep focus on app store search marketing, there’s a higher probability to fail and brands risk not just losing their app investment, but also real market share to hungry challengers with a true app strategy.
To compete, brands must master app store search marketing—both organically and with paid advertising—just as they did on the desktop web. Without a deep focus on app store search marketing, there’s a higher probability to fail and brands risk not just losing their app investment, but also real market share to hungry challengers with a true app strategy.
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The Hidden Cost of Free SEM Tools

If the free tools deliver less performance, productivity, and data insights than paid tools, then the question really should be: “how much do we lose by using free tools instead of paid ones?” In this paper, we explore this topic and how search marketers might best consider the cost-to-value equation when it comes to which tools they choose.
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