Research and Reports from Skai: Digital Trends, Best Practices

Q1 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2022

Social Audience Targeting in the Privacy Era

The loss of the precious iOS signal was a heavy blow for marketers who relied on this data for many uses. Virtually overnight, social marketers lost much of their ability to target, personalize, measure, and optimize their campaign activity with deep granularity on Apple mobile devices.

Download

The New App Marketing Best Practices in the Privacy Era

In this new, complimentary report from Skai, learn insider tips about how the most successful app marketers are adapting to the Privacy Era.

Download

The State of Retail Media 2022

To get a better understanding of the trends driving this channel, Skai and BWG Strategy surveyed mid-level and senior-level decision-makers who spend a key portion of their week involved in retail media.

Download

Amazon Ads Inflation

For those of you who have watched your Amazon Advertising ROI slip a bit over the past year, there is most likely one cause: rising ad costs.

Download

The Skai Marketing Guide to Mastering Amazon Ad Types

Learning the ins and outs of each ad format is a critical part of garnering success using Amazon Ads. However, the trick is to build a holistic Amazon Ad program with the best mix of ad types and targeting to maximize your marketing investment.

Download

Adapting to Changes in Consumer Data Tracking

96% of U.S. IOS users opt out of app tracking, which impacts marketers’ ability to target, measure, and optimize effectively. Numbers vary from study to study, but even if it’s half of that, it should be clear how big an issue data deprecation is becoming, not just in mobile, but for all digital marketing channels.

Download

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s)	.skai.io, skai.io
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	Wordpress Cookies
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	wordpress_sec_,wordpress_test_cookie,wp-postpass_, wordpresspass_, wordpressuser_*
Cookie Expiry	Session / 1 Year

Name	Accessibe
Provider	Owner of this website
Purpose	This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy	https://accessibe.com/privacy-policy
Cookie Name	acsbState, acsbReset
Cookie Expiry	n/a

Accept	comeet
Name	comeet
Provider	Owner of this website
Host(s)	.comeet.co, www.comeet.co
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry	Session / 1 Year

Accept	Chilipiper
Name	Chilipiper
Provider	Owner of this website
Host(s)	.chilipiper.com, skai.chilipiper.com
Cookie Name	fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses, _sp_id
Cookie Expiry	Session / 2 Years

Q1 2022 Quarterly Digital Trends Report

Social Audience Targeting in the Privacy Era

The New App Marketing Best Practices in the Privacy Era

The State of Retail Media 2022

Amazon Ads Inflation

The Skai Marketing Guide to Mastering Amazon Ad Types

Adapting to Changes in Consumer Data Tracking

Q4 2021 Quarterly Digital Trends Report

Q3 2021 Quarterly Digital Trends Report

Humanizing Pet Food

Accept	Google Analytics
Name	Google Analytics
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga, _ga_, _gat,_gat_,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
Cookie Expiry	Session / 2 Years

Accept	Hotjar
Name	Hotjar
Provider	Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose	Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy	https://www.hotjar.com/legal/policies/privacy/
Host(s)	*.hotjar.com
Cookie Name	_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry	Session / 1 Year

Accept	VWO
Name	VWO
Provider	Owner of this website
Purpose	VWO is AB Testing software that we'll use to test different elements of the website - form placement, nav, different page layouts, etc.
Privacy Policy	https://vwo.com/compliance/cookies-notice/
Host(s)	.skai.io, dev.visualwebsiteoptimizer.com
Cookie Name	_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}, _vis_opt_test_cookie, _vis_opt_exp_{CAMPAIGNID}_combi, _vis_opt_exp_{CAMPAIGNID}_exclude, _vis_opt_exp_{CAMPAIGNID}_split, _vis_opt_s, _vis_opt_out, _vwo_uuid, _vwo_uuid_{CAMPAIGNID}, _vwo_ds, _vwo_sn, _vwo_uuid_v2, _vis_opt_exp_{CAMPAIGNID}_combi_choose, _vwo_referrer, _vwo, _vwo_global_opt_out, _vwo_ssm, uuid
Cookie Expiry	Session / 10 Years

Accept	pardot
Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, pi.pardot.com, skai.io
Cookie Name	pardot, visitor_id, lpv
Cookie Expiry	Session / 10 Years