[WATCH] Retail Media Thursdays Episode 20: Bryan Gildenberg from The CPG Guys


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If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!

Throughout this series, esteemed industry experts dive into pertinent subjects within the realm of retail media, shedding light on the crucial elements that shape our ever-changing landscape.

By establishing a vibrant network encompassing our partners, clients, and all individuals involved in retail media, we can foster collaboration, mutual learning, and contribute to the collective advancement and prosperity of the industry.

We cordially invite you to embark on this exciting journey with us. Stay tuned for upcoming episodes of Retail Media Thursdays, where we unravel the captivating world of retail media and unlock its full potential. Together, let’s redefine the future of retail media!

RMT, Episode 20: Bryan Gildenberg from The CPG Guys

Normally, this series takes place in the U.K., but in this very special stateside episode of Retail Media Thursday, Skai’s Michelle Urwin chats with Bryan Gildenberg, host of The CPG Guys podcast.

Topics discussed:

  • 💰 Incrementality on Platforms like Amazon: Brands aim to boost their business growth (incrementality) on platforms like Amazon. The goal is to get extra sales from ads without harming the sales they’d naturally get without those ads (organic placements).
  • 🛠️ Integration Challenge: Digital marketing involves insights from various platforms. Integrating and managing these insights can be complex, demanding streamlined tools and strategies to ensure all data points mesh well together.
  • 🚀 Evolving Retail Media Landscape: The world of retail media is changing. Platforms are diversifying, and retailers like Kroger are bringing their digital marketing “in-house” rather than relying on external agencies.
  • 🤖 Generative AI in Retail Media: Generative AI, which creates new content or data, can be a game-changer in retail media. It can help brands with SEO (to rank higher in search results) and in understanding and targeting their audience better.
  • 📏 Role of Advanced Tools like Skai: Tools like Skai offer sophisticated measurement and management features. They standardize insights from various sources and help refine ad campaigns to get the best results.
  • 📈 Centralizing Retailer Data: In today’s data-driven age, having a centralized data system is vital. Brands need a unified view of their data from various retailers. This centralized perspective allows for better reporting, optimization, and a comprehensive analysis of marketing strategies.

These are just a few topics covered in this compelling chat with Bryan.

 Filmed at Porter Kitchen & Deck in Chicago

Like what you saw? There’s more.

We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:

Visit here to see our complete list of RMT episodes.

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For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation. 

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