Chomping Past Q1 with Sky-High Brand Reach

Chomps, a leading meat snack brand, saw strong sales during the “New Year, New You” season, but this uplift in sales also highlighted a key challenge: Sustaining momentum into Q2 and beyond. To do so, the brand aimed to reach new audiences and maintain awareness after Q1.

Campaign goals centered on driving awareness, reaching new audiences, and efficiently increasing sales.

Chomps partnered with Skai, a Premium+ Tech Partner in the Walmart Connect Partner Network, to launch a campaign strategy using Sponsored Search and Onsite Display ads. By combining Walmart Connect’s solutions with Skai’s proprietary optimization technology, Chomps boosted visibility, scaled performance, and drove sales growth. Even outside tentpole moments, the strategy drove quarter-over-quarter growth in new-to-brand percentage, reinforcing sustained demand.

Chomps expanded beyond Sponsored Products, adding Sponsored Brands, Videos, and Onsite Display to drive awareness and discovery. Leveraging Walmart’s first-party data, optimized bids, and performance tracking, the brand reached high-intent shoppers and drove new-to-brand growth.

The Tactics

• Sponsored Brands: Compelling branded placements drove awareness and product discovery among new shoppers across Walmart’s site and app
• Sponsored Videos: Engaging video creative inspired consideration and connected emotionally with health-conscious customers
• Onsite Display: Targeted display placements boosted reach, increased visibility, and accelerated product discovery across Walmart’s site and app
• Data-Driven Optimization: First-party data and audience targeting reached in-market and recent-buyer audiences; bid adjustments for top-performing keywords and ongoing performance tracking closely monitored new-to-brand growth

By activating a full-funnel media strategy on Walmart Connect, powered by Skai, Chomps transformed a seasonal spike into sustained quarter-over-quarter growth. The campaign delivered standout results across every key metric.

+83% Impressions (Q2 vs. Q1): Onsite Display drove a dramatic lift in reach, putting the Chomps brand in front of significantly more Walmart shoppers.

-38% CPMs (Q2 vs. Q1): More efficient spend meant Chomps scaled impressions while reducing cost, a direct result of data-driven bid optimization and audience targeting.

+5% New-to-Brand Customer Rate (Q2 vs. Q1): Even outside peak seasonal moments, the strategy consistently brought net-new customers into the Chomps franchise, reinforcing long-term brand health on Walmart’s platform.

Chomps is a leading better-for-you meat snack brand known for its clean-ingredient, high-protein snack sticks. Available at major retailers including Walmart, Chomps has built a loyal following among health-conscious consumers seeking convenient, nutritious snack options.