At ShopAble 2026, Skai made a series of major announcements, including Skai Studio, a new agent-native platform experience; expanded Celeste AI capabilities; and the launch of strategic advisory services for the agentic marketing era.
SAN FRANCISCO, CA – May 13, 2026 – Skai, today unveiled the industry’s first agent-native operating system for marketing, a fundamental reimagining of how work gets done across channels.
The announcement marks a new chapter for both Skai and the marketing industry. Skai’s new agent-native architecture introduces a fundamentally different model for marketing, combining advances in AI, unified data, embedded intelligence, and connected workflows into a single operating environment for the agentic era. By connecting data, systems, and execution across the organization, the platform enables hybrid teams of humans and agents to operate continuously across channels. The result is faster execution, greater agility, and stronger business outcomes, allowing marketers to focus on strategy, creativity, oversight, and growth.
At the center of today’s announcement is Skai Studio, the company’s new agent-native environment. Here, teams build, deploy, and coordinate squads of specialized AI agents that execute marketing workflows end to end — detecting performance shifts, diagnosing root causes, adjusting budgets, and notifying stakeholders, all without manual intervention. Each agent operates within guardrails defined by the organization, and human approval checkpoints can be embedded at any step where teams want to stay in control. The result is a system that operates alongside marketers, continuously and at scale.
Alongside this, the Skai Platform continues to evolve with expanded AI capabilities powered by Celeste. New custom agents allow teams to embed AI more deeply into planning, optimization, and analysis, giving organizations a practical path toward adopting agentic ways of working at their own pace.
Both the Skai Platform and Skai Studio are built on the same unified, open infrastructure: Skai Data Hub. Available as a standalone solution, Data Hub unifies and normalizes data across sources, ensuring agents operate on a consistent, decision-ready foundation. Brands can use it independently of how they execute media, making it the foundation for building and running agentic systems across their organization.
Two core capabilities — Measurement Hub and Agent-Ready Optimization — are now available across both the Skai Platform and Skai Studio. Measurement Hub delivers a single, always-on view of the true business impact of media, measured across retailers, channels, and ad products. It tracks not just incremental revenue, but sales, profit, new-to-brand customers, and lifetime value — and connects those insights directly into planning and optimization workflows, so teams can move from understanding performance to improving it in real time. Agent-Ready Optimization complements this by making budgeting, intraday optimization, and special event planning more accessible and continuously actionable, designed to scale with autonomous workflows over time.
To support this shift, Skai is also introducing a new Strategic Advisory Services team focused on agentic transformation. These services help organizations assess their readiness, identify high-impact use cases, and redesign workflows, operating models, and data foundations to support a hybrid workforce of people and agents.
“For more than two decades, Skai has helped shape the evolution of marketing technology and decision intelligence,” said Yoav Izhar-Prato, CEO of Skai. “Today, we are at another defining moment with the rise of agent-native marketing.
“With Skai Studio, marketers will work alongside intelligent agents that execute, optimize, and adapt in real time across channels and workflows. We believe this will fundamentally change how marketing operates, enabling individuals and teams to move with greater speed, creativity, and impact than ever before. Welcome to the age of agentic marketing.”
Skai Studio begins rolling out to beta partners this summer. Expanded AI capabilities within the Skai Platform via Celeste are available starting today.
About Skai
Skai is the leading omnichannel platform for commerce media, enabling brands and agencies to connect data, insights, and execution across the world’s largest publishers and retailers. Built for the agentic era, Skai’s platform unifies planning, activation, measurement, and retail operations in a single integrated system. With its open architecture and AI capabilities, including commerce media agent Celeste AI and support for custom AI agents via its Model Context Protocol (MCP), Skai enables organizations to drive smarter decisions, greater efficiency, and improved performance across every channel.
Trusted by over 8,000 brands and agencies, such as PepsiCo, Sanofi, Estée Lauder, Publicis, Tinuiti, and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Meta, and TikTok, and is headquartered in San Francisco with nine international offices. Learn more at skai.io for more information.