Joshua Dreller
Sr. Director, Content Marketing @ Skai
In a world now saturated by artificial intelligence, AI-powered marketing has emerged as an incredibly powerful tool, reshaping the way businesses connect with their audiences, build campaigns, and streamline operations. As a result, this revolutionary approach transforms workflows, enhances content generation, and redefines the consumer experience. While the digital landscape continues to evolve, forward-thinking marketers embrace AI’s incredible potential to optimize their marketing efforts in astounding new ways.
Skai has been an early adopter and champion of AI-driven omnichannel marketing for over 17 years, harnessing the power of exclusive AI-driven technologies since 2006 to enhance team efficiency and deliver award-winning algorithmic solutions for marketers. In this article, we’ll look at how AI-powered marketing drives exciting changes and explore some specific examples of AI in marketing to showcase its transformative potential and demonstrate how your business can begin leveraging this cutting-edge technology immediately.
What Is AI-powered Marketing?
AI-powered marketing is like a pipe dream from our not-so-distant past, automating and optimizing various marketing tasks using artificial or computer intelligence. This transformative approach has gained unprecedented momentum, exemplified by the astonishing success of OpenAI’s ChatGPT, which attracted 100 million monthly active users within just two months, making it the fastest-growing consumer application in history.
The profound impact of AI-driven marketing is particularly evident in omnichannel marketing, which has ushered in transformative changes. While critics may express concerns about the role of artificial intelligence in various aspects of our lives, including data depreciation in marketing, AI-driven strategies have proven their potential, showcasing a world of exciting possibilities. With the ability to analyze vast volumes of data in real time and make informed decisions, AI enables businesses to create engaging and curated customer experiences, ultimately offering more personalized interactions despite machines. Moreover, the automation of routine tasks allows marketing teams to focus on strategic initiatives, leading to greater efficiency and innovation in campaigns.
AI-driven marketing has shown its potential, dispelling any doubts skeptics may have. It offers a world of exciting possibilities through cutting-edge technologies. Wondering which aspects of your omnichannel marketing strategy could benefit from AI technology? Let’s take a look at some of the most promising arenas.
Which Areas of Marketing Are Impacted by AI?
As AI integration becomes more pervasive in marketing, these 6 specific domains stand out as exceptionally promising.
1. Workflow Enhancement
AI vastly improves daily efficiency, freeing up marketers to focus on strategic aspects of their campaigns. It aids in the creation of accurate product descriptions and delivers personalized shopping experiences in eCommerce. Consider a fashion eCommerce brand that leverages AI-powered workflow automation. Instead of manually updating product descriptions for hundreds of items, AI algorithms generate and optimize descriptions, saving time and ensuring consistency across the catalog.
Tools like Skai’s Advanced Automated Actions enable marketers to create multi-step processes with advanced automated actions and explicit dependencies, simplifying routine tasks.
2. Organic Marketing
AI-powered organic marketing leverages generative AI to create new content, such as human-like text and brand images. Brands big and small can use AI-generated content to engage their audience on social media without lengthy creative concepting. The AI system suggests creative and compelling ideas based on intelligent data, sparking user interest and boosting engagement without the need for extensive manual content creation.
With Skai, brands can generate intent-driven messaging to optimize all types of organic content, eliminating the need for exhaustive brainstorming and writing processes.
3. Paid Search Optimization
Managing keywords is the most essential part of paid search marketing, but it can be incredibly complex. AI comes to the rescue by enhancing keyword optimization through Natural Language Processing (NLP), allowing for real-time adjustments, deeper audience insights, and improved ad targeting.
For example, an online retailer can use AI-driven paid search optimization to secure prime positions in search results. The AI system adeptly fine-tunes ad copy and bidding strategies by scrutinizing user search queries in real-time. This ensures that potential customers are promptly presented with the most pertinent products, leading to higher conversion rates.
Skai’s Search Term Analysis is a time and cost-saver, identifying areas of overspending due to irrelevant ad matching and then facilitating swift and effective optimizations.
4. Planning and Forecasting
AI-driven marketing gives brands unparalleled insights to enhance executive HQ and media planning processes. A prime illustration of this capability is Skai’s Executive Solutions—an AI-driven toolkit tailored for media executives who oversee investments across diverse paid media channels.
This toolkit empowers users to track spending and performance metrics, receive real-time alerts based on campaign and program-level criteria, and ensure precise budget control. Moreover, it enhances performance, expediting decision-making processes and identifying growth opportunities.
Consider a multinational media corporation leveraging AI-driven planning and forecasting. With Skai’s Executive Solutions, they can harness the power of historical campaign data, market trends, and consumer behavior insights. This wealth of information allows them to make strategic, data-driven decisions, resulting in optimized budget allocation across various advertising channels. The outcome? Improved ROI and a maximized impact for their campaigns.
5. Consumer Research and Behavior
AI transforms consumer insights and behavior by analyzing vast data to reveal elusive patterns and preferences. For example, a large, global company can use AI-powered consumer behavior analysis to analyze social media conversations, customer reviews, and online surveys across many channels and continents, thereby identifying emerging trends and consumer preferences. Armed with this valuable data, the company can tailor its product development and marketing strategies to align with the latest consumer demands, ultimately boosting sales and market share.
Skai’s AI-powered consumer intelligence solution employs patented natural language processing and machine learning techniques to gather, link, and categorize billions of unstructured data points with an impressive 90% accuracy rate. This data forms the basis for extracting distinctive market, competitive, and consumer insights, which can be harnessed to enhance campaign optimization.
6. Retail Media
Retail media is one of the newest and most exciting areas of AI-driven marketing. Industry giants like Meta and Google are rolling out exclusive generative AI tools for personalized ads. Similarly, Skai’s AI Dayparting feature optimizes ad scheduling based on hourly insights and AI-driven suggestions, ensuring ads reach the audience when they’re most likely to make purchases, thus maximizing budget efficiency.
Consider a leading online fashion retailer leveraging AI Dayparting. By analyzing customer behavior data, the AI system determines that its target audience is most active and receptive to ads during evenings and weekends. Consequently, the retailer schedules their advertising campaigns to coincide with these peak engagement times, resulting in higher click-through rates and conversions.
The potential for growth in the retail media space is enormous, and not just for traditional B2C eCommerce companies. In fact, one of Skai’s Fortune 500 pharma clients used AI Dayparting to gain a 22% increase in return on ad spend (ROASS) and a 49% boost in ad revenue compared to their previous period.
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Harnessing the Potential of AI-Powered Marketing
AI-driven marketing provides sophisticated tools that leverage deep learning to offer invaluable insights into customer behavior and patterns. When marketing teams embrace AI, they open new doors and unlock previously unexplored opportunities for enhancing customer engagement, refining strategies, and maximizing their effectiveness.
For 17 years, Skai has been at the forefront of AI-driven marketing, using its award-winning technologies to improve productivity and profitability for some of today’s most impressive companies. As marketers continue to embrace AI advancements, Skai stands ready to utilize this groundbreaking technology for real-world applications.
The future of marketing is here, and AI powers it. With AI-powered marketing, the possibilities are endless, and the future is brighter.
Join our AI-powered revolution and request a demo today.
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