[WATCH] Retail Media Thursdays Episode 24: Ben Walton from Wavemaker


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If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!

This series gives people who work in retail media a forum to share their ideas, learn new things, and talk about what works best. Every episode, we’ll have experts from the industry joining us to talk about important topics in retail media.

We want to help connect our partners, clients, and everyone else who works in retail media, so we can all learn from each other and help each other grow and succeed. That’s why we invite you to join us every Thursday for Retail Media Thursdays. Let’s explore the fantastic world of retail media together!

RMT, Episode 24: Ben Walton from Wavemaker

In this episode of Retail Media Thursdays, Skai’s Matt Turner chats with Ben Walton, Head of Commerce at Wavemaker.

Tune in as we discuss:

  • Recent fruitful engagement with clients on integrating retail media into annual planning.
  • The synergy between social commerce & retail media and evolving strategies.
  • Challenges around omnichannel measurement in retail media and application of traditional measurement solutions.
  • Organizational challenges, defining roles, and collaborative efforts with shopper and brand teams for efficient planning.
  • The desire for better insights and automation in commerce media, aiming for more fluid budget management.

These are just a few topics covered in this compelling chat with Ben.

 Filmed at The Coach Clerkenwell, 26-28 Ray St, London EC1R 3DJ

Like what you saw? There’s more.

We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:

Visit here to see our complete list of RMT episodes.

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For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation. 

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