[WATCH] Retail Media Thursdays Episode 29: Dean Harris from Co-op

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

Hello, and welcome back to Retail Media Thursdays (RMT) with Skai!

In this series, we share a drink with retail media experts and discuss their industry experiences and knowledge, so we can share it with you.

Our goal is to support mutual learning, growth, and success in an industry that’s always changing.

Watch for new episodes of Retail Media Thursdays so you can join our exploration of the future of retail media!

RMT, Episode 29: Co-op

In this episode of Retail Media Thursdays, Skai chats with Dean Harris, Head of Memberships — Commercial @ Co-op.

Tune in as we discuss:

The evolution of loyalty programs and how they’re increasingly integrated with retail media to offer targeted activation opportunities, enhancing brand and consumer engagement
The unique value proposition of convenience stores like Co-op in the retail media landscape, emphasizing the high-frequency, low-basket-size shopping missions that differentiate them from larger supermarkets
The role of digital and in-store retail media convergence, facilitated by data integration, in offering a seamless omni-channel marketing approach
The challenge and opportunity of standardization in retail media, with a focus on transparency and trust between retailers and brands to facilitate collaboration

Filmed at The Jolly Thresher, Warrington, 229 Higher Ln., Lymm WA13 0RN

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