Aaron Friedman, Senior Product Marketing Manager @ Skai
Skai’s Intent-Driven Messaging (IDM) just got a whole lot smarter!
IDM is a Skai feature that uses machine learning to identify missed opportunities within consumer search intent in paid search ad copy. It highlights where new topics should be included in ad content and the size of the opportunity right at your fingertips.
Today, we are excited to introduce Generative AI headlines to Intent-Driven Messaging (IDM), an industry-first capability. Thanks to our new integration with OpenAI, IDM can generate powerful headline recommendations at the click of a button directly from your IDM results. This means you save valuable time and effort, your ads better reflect consumer search intent, and your marketing program benefits from higher engagement and efficiency.
How Generative AI Headlines Work
Generative AI headlines uses natural language processing to create text for advertising headlines. Utilizing Natural Language Processing (NLP) on a large language model that has been trained on a huge dataset of text and code, this model can generate text that is relevant and engaging to the audience, making it ideal for use in advertising headlines.
To use generative AI headlines with IDM, simply select the “Generate Headlines” option when creating or editing an ad. Skai will then use its AI-powered algorithms to generate a list of ready-to-use headlines prebuilt with calls to action that are relevant to your ad’s keywords, unique selling points, and target audience. All you need to do is choose the headline you think will be most effective and use it in your ad.
Leverage AI to Take Your Marketing to the Next Level
Generative AI headlines offer numerous benefits that can significantly enhance your marketing efforts. By leveraging the power of artificial intelligence, Generative AI Headlines will:
- Save time and effort: Generative AI headlines can save hours of work by automating the headline writing process, freeing up time so you can focus your efforts on campaign strategy.
- Improve Ad Relevance: Create more effective and relevant content that resonates with your target audience, ultimately driving more views and higher click-through rates.
- Improve your ad ranking: Generative AI headlines are more likely to match the keywords that people are using to search for your products or services, improving your ad ranking and making sure it’s seen by more people.
- Drive more clicks and conversions: With headlines crafted to be attention-grabbing and persuasive, Generative AI Headlines will help drive better performance across your campaigns.
A New Tool in Skai’s Customer Journey Intelligence Suite Toolbox
Generative AI Headlines is the latest addition to Skai’s customer journey intelligence suite, which is designed to help marketers understand their customers at every stage of the buying journey and immediately act on consumer preference, from ad view through to conversion. By using these tools together, you can get a complete picture of your customers and optimize your campaigns to deliver the right message to the right person at the right time.
Skai’s customer journey intelligence suite includes:
- Search Term Analysis helps identify groupings of keywords to negate.
- Intent-Driven Messaging provides high-intent keyword recommendations to include in your advertising programs.
- Destination Optimization (coming soon) recommends the optimal landing page to direct traffic to for campaigns.
Stay tuned for some amazing Skai AI features for release in 2023.
Skai Named Best AI-based Solution for Advertising in the 6th Annual Artificial Intelligence Breakthrough Awards Program
With AI at the heart of our DNA, we are committed to continuously innovating and improving our solutions to maintain our leading position in AI-based advertising.
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