Aaron Friedman, Senior Product Marketing Manager @ Skai
Aaron Friedman, Senior Product Marketing Manager @ Skai
Skai’s Intent-Driven Messaging (IDM) just got a whole lot smarter!
IDM is a Skai feature that uses machine learning to identify missed opportunities within consumer search intent in paid search ad copy. It highlights where new topics should be included in ad content and the size of the opportunity right at your fingertips.
Today, we are excited to introduce Generative AI headlines to Intent-Driven Messaging (IDM), an industry-first capability. Thanks to our new integration with OpenAI, IDM can generate powerful headline recommendations at the click of a button directly from your IDM results. This means you save valuable time and effort, your ads better reflect consumer search intent, and your marketing program benefits from higher engagement and efficiency.
Generative AI headlines uses natural language processing to create text for advertising headlines. Utilizing Natural Language Processing (NLP) on a large language model that has been trained on a huge dataset of text and code, this model can generate text that is relevant and engaging to the audience, making it ideal for use in advertising headlines.
To use generative AI headlines with IDM, simply select the “Generate Headlines” option when creating or editing an ad. Skai will then use its AI-powered algorithms to generate a list of ready-to-use headlines prebuilt with calls to action that are relevant to your ad’s keywords, unique selling points, and target audience. All you need to do is choose the headline you think will be most effective and use it in your ad.
Generative AI headlines offer numerous benefits that can significantly enhance your marketing efforts. By leveraging the power of artificial intelligence, Generative AI Headlines will:
Generative AI Headlines is the latest addition to Skai’s customer journey intelligence suite, which is designed to help marketers understand their customers at every stage of the buying journey and immediately act on consumer preference, from ad view through to conversion. By using these tools together, you can get a complete picture of your customers and optimize your campaigns to deliver the right message to the right person at the right time.
Skai’s customer journey intelligence suite includes:
Stay tuned for some amazing Skai AI features for release in 2023.
With AI at the heart of our DNA, we are committed to continuously innovating and improving our solutions to maintain our leading position in AI-based advertising.
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