[WATCH] Retail Media Thursdays Episode 28: Luis Martinez from Jellyfish

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

Hello, and welcome back to Retail Media Thursdays (RMT) with Skai!

In this series, we share a drink with retail media experts and discuss their industry experiences and knowledge, so we can share it with you.

Our goal is to support mutual learning, growth, and success in an industry that’s always changing.

Watch for new episodes of Retail Media Thursdays so you can join our exploration of the future of retail media!

RMT, Episode 28: Luis Martinez from Jellyfish

In this episode of Retail Media Thursdays, Skai chats with Luis Martinez, E-Commerce Global Partnerships Leader, Jellyfish.

Tune in as we discuss:

The strategic role of agencies and partners in shaping effective retail media narratives, leveraging measurement and multi-touch attribution to drive client success.
Insights into the emerging trend of retail media branching beyond transactional focus, with an emphasis on how data integration shapes advertising strategies and decisions.
A look into the future of retail media and measurement, discussing how brands are rethinking their approach to marketplace advertising and sales.
A comparison of the retail media markets in the US and UK, examining differences in market maturity, consolidation, and innovation in retail media networks.

Filmed at The Alwyne Castle, 83 St Paul’s Rd, Greater, London N1 2LY,

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