Mastering Full-Funnel Retail Media with Skai

NOTE – The content of today’s post is taken from Skai’s Full-Funnel Retail Media Formula report. Download and read the full report today.

If you want to successfully implement a full-funnel retail media strategy, you need a partner who understands the complexities of today’s landscape and has the foresight to prepare for future challenges. 

Mastering the options of ad formats, placements, and networks isn’t just about having the right tools — it’s about having a platform that can flexibly integrate these elements into a cohesive plan. Skai is uniquely positioned to be that partner:

• Legacy of innovation: over 18 years of building groundbreaking technology for advertisers, with an advanced approach to retail media (in addition to search and social).
• Performance at the core: A relentless focus on growth and measurable outcomes.
• Flexibility for any need: Accommodating your objectives with capabilities that put you in control.

Legacy of innovation

With over 18 years of experience building ad tech, Skai has consistently stayed ahead of the curve. We took an advanced approach with retail media, applying the automation, bidding intelligence, creative/asset management, and powerful analytics tools we developed for paid search and social advertising, ensuring our platform evolves with the industry. Our continuous focus on innovation means you have the most advanced tools at your fingertips, designed to meet the unique needs of full-funnel retail media.

Performance at the core

Performance is our number one priority. For two decades, we’ve been helping brands and agencies grow, ensuring that our platform is designed to drive results no matter the complexity of full-funnel retail media. We understand that the ultimate goal is growth, and our platform is built to optimize every aspect of your retail media strategy to deliver measurable outcomes.

Flexibility for any need

Skai’s platform is purpose-built to handle any full-funnel retail media approach. With over 100 retail media networks and dozens of integrations with popular industry tools and data solutions, we provide the flexibility needed to execute your preferred strategy. We recognize that every brand and agency is different, and our omnichannel platform is designed to accommodate every desired objective, ensuring that any marketer from any category and region can achieve their goals with Skai.

Realizing success with Skai

Skai’s commitment to adaptability, performance, and flexibility is demonstrated through our clients’ success stories. These case studies illustrate how mastering each element of full-funnel retail media leads to significant results.

Scaling Full-Funnel Success with Workflow Automation. Haleon, a global leader in consumer health, aimed to grow its multivitamin brand Centrum’s presence on Amazon in Mexico. Partnering with Publicis LeOne, they faced the challenge of efficiently managing a complex full-funnel strategy across Amazon DSP and always-on search campaigns. Using Skai’s Advanced Automated Actions, the team automated the setup and optimization of campaigns, allowing them to scale their efforts without sacrificing performance. As a result, Haleon saw a 7% growth in order volume and a 156% increase in new-to-brand orders while reducing cost-per-order by more than 5%.

Streamlining multi-platform operations. Vishvos and Happy Egg faced challenges managing separate budgets and platforms for their retail media advertising. By consolidating all their efforts under Skai, they streamlined their operations, achieving a 30% increase in revenue and a 10% increase in ROAS. This case highlights the importance of the integration of ad formats, placements, and networks to drive growth.

Customizable solutions for large-scale operations. A Fortune 500 pharmaceutical company needed more control over its retail media advertising than its external agency could provide. Transitioning to in-house management with Skai’s Expert Services, they leveraged tools like Budget Navigator and Competitive Insights, resulting in a 40% increase in ROAS and a 90% boost in attributed sales. This case underscores how each component of a full-funnel strategy can align with large-scale operational needs.

Optimizing performance across platforms. Kellogg’s required optimization across multiple retail platforms to enhance ad performance. Utilizing Skai’s comprehensive suite of tools, they gained data-driven insights that led to significant ROI and improvements in overall performance metrics. This example demonstrates the power of using every ad format and placement to maximize the impact of full-funnel marketing.

Effective ad spend management. In a highly competitive digital advertising environment, Domain faced high costs per acquisition. Implementing Skai’s powerful optimization insights and smart bidding tools reduced their acquisition cost by 84%. This success story highlights how mastering every aspect of your retail media approach can lead to more efficient and effective spending.

Driving growth despite budget constraints. Managing the Michaels account, Camelot needed to significantly lift ROAS despite stringent budget constraints. By applying Skai’s Budget Navigator and Custom Metrics, they achieved a 150% increase in ROAS. This case demonstrates that every component of your retail media can yield impressive results even with limited resources.

Is it time to think about full-funnel?

A full-funnel retail media strategy is essential for brands looking to drive growth and efficiency in today’s competitive landscape. By engaging shoppers at every stage of their journey—from awareness to conversion—marketers can build stronger connections, influence purchase decisions, and ultimately boost sales. This holistic approach not only maximizes reach but also ensures that every marketing dollar is optimized, offering brands a distinct advantage in crowded marketplaces.

At Skai, we bring decades of expertise to full-funnel retail media, offering a platform that prioritizes innovation, performance, and flexibility. Our advanced technology helps brands navigate the complexities of retail media networks, automate workflows, and drive measurable outcomes. From sophisticated bidding intelligence to seamless integrations, Skai empowers marketers with the tools they need to execute successful strategies, regardless of the brand’s size, category, or objectives.

We’d love to show you how Skai can elevate your retail media efforts. Whether you’re refining your current strategy or building a full-funnel approach from the ground up, our team is here to help. Let’s connect and explore how we can support your goals and drive impactful results together.

NOTE – The content of today’s post is taken from Skai’s Full-Funnel Retail Media Formula report. Download and read the full report today.