A Playbook for Full-Funnel Retail Media

Today’s consumers enter and exit the buying journey at any point, and in a channel like retail media, a conventional marketing approach can’t keep up. Full-funnel retail media has been a topic of conversation for some time as a way to better align with this new market reality, but little has been written on how to implement it effectively. Within these pages, you’ll find a clear and actionable, full-funnel framework for retail media.
  • Learn how to strategically deploy ad formats to maximize impact across the funnel.
  • Discover dynamic placement strategies that align with consumer behavior in real time.
  • Explore actionable insights for leveraging retail media networks to drive meaningful results.
Don’t just compete—lead the charge with the strategies outlined in this essential guide.
Download the Playbook

Key Themes from The Full-Funnel Retail Media Formula

Master full-funnel retail media: What you’ll learn in this report

Evolving the marketing funnel

Understand why traditional funnels no longer suffice and how to adapt them to the complexities of today’s consumer journey.

Maximizing ad formats

Explore how ad formats like Sponsored Ads, Display, and Video can dynamically engage consumers at every funnel stage.

Strategic placements

Leverage on-site, off-site, and in-store placements to meet consumers where they are, from awareness to purchase.

Retail media networks reimagined

Uncover how to strategically combine networks like Amazon, Walmart Connect, and emerging RMNs to guide consumers seamlessly from discovery to conversion.

“Full-funnel is more than just being present at every stage of the funnel … Whether it’s reaching new customers through targeted sponsored ads or driving conversions with in-store placements, the Full-Funnel Retail Media Formula enables you to dynamically adapt and optimize your strategy for measurable success.”

Chart Your Path to Retail Media Mastery

The retail media landscape isn’t just evolving—it’s accelerating. Success now depends on more than just meeting today’s challenges; it’s about preparing for what comes next. The Full-Funnel Retail Media Formula isn’t just a guide—it’s your opportunity to master the complexities of retail media and turn them into a competitive advantage. Imagine campaigns that meet every consumer exactly where they are, guiding them seamlessly from awareness to loyalty. This is your chance to lead, not follow.

This isn’t just about following trends; it’s about shaping the future of retail media.

  • Learn how to align ad formats with strategies that engage consumers at every stage of the funnel.
  • Discover how placements can move audiences seamlessly from awareness to conversion.
  • Explore the power of retail media networks to connect with consumers throughout their journey.
  • Understand how advanced measurement techniques, like incrementality testing, can reveal true performance and ROI across the funnel.

Finally, a Playbook for Full-Funnel Retail Media

Today’s consumers demand more than a conventional marketing approach—they expect personalized, seamless interactions that meet them at every stage of their buying journey. With retail media’s explosive growth and increasing complexity, a full-funnel strategy isn’t optional; it’s essential. The Full-Funnel Retail Media Formula turns this need into an opportunity, providing marketers with an actionable guide to thrive in today’s dynamic marketplace.

This playbook offers not just ideas but concrete steps for building smarter, more adaptable retail media strategies. It’s about more than staying relevant—it’s about becoming a leader in this new era of consumer engagement.

Download the Playbook Now