CELESTE AI

The Future of Marketing, Working Beside You.

Skai’s GenAI-powered marketing agent, Celeste, transforms hours of manual work into minutes, while guiding you to make smart decisions that deliver strong results.

53%

less time spent on manual tasks

26%

performance lift across campaigns

10X

faster time to insights

*based on averages across Beta clients

Real impact. Right now.

Designed to give your team the intelligence to optimize and accelerate every aspect of your commerce media strategy.

Analysis

Evaluate performance across publishers

Celeste delivers data-driven insights in under a minute.

Insights

Discover your next breakthrough

Celeste identifies performance disruptors in 90% of use cases.

Recommendations

Intelligent guidance for maximum impact

Celeste provides guidance with clear, actionable recommendations in 95% of responses.

Not just another generic AI assistant

Celeste is purposely designed to help you with the real challenges of commerce marketing.

Intelligence that only Skai can provide

Because Skai unifies your media and commerce data, Celeste guides every decision with confidence and clarity.

Guidance rooted in marketing expertise

Celeste draws on 20 years of marketing expertise to understand your goals, audiences, and campaigns.

Always learning, always improving

By learning from every action and decision, Celeste evolves with you to provide sharper insights and better outcomes.

Strategic reasoning, supercharged

Combine your expertise with Celeste’s ability to analyze, align, and adapt, turning insights into actionable recommendations.

COMING SOON

Collaborative agents

An agentic team that coordinates across functions, synthesizing insights and intelligence to drive stronger optimizations.

Autonomous actions

Independent routines and multi-step workflows that free you to focus on strategic tasks that move your business forward.

Feature connectivity

Expanded connections to Skai and everyday tools like Slack, enabling you to execute workflows more efficiently and effectively.

ZUP and Marshall Associates Outmanuever the Competition

Harnessing AI-powered insights drives revenue and unlock growth

Read the case study

Upskill for the AI of today and prepare for the AI of tomorrow

Adopting GenAI isn’t just about the technology, it’s about enabling your teams to use it with confidence. That’s why we support you every step of the way.

Explore with a free trial

Experience the impact in your own workflows, risk-free.

Training with Skai University

Self-serve courses and certifications for every skill level.

Orientation & enablement

Hands-on guidance to get Celeste up and running quickly.

Best-practice resources

Playbooks and guides to support change management.

We’re just getting started

Commerce media moves fast and so does Celeste. Take a look at what’s coming next.

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“I see a lot of the benefit that Celeste brings to the team by reducing manual work and helping them get to strategic output faster.”

Stephanie Nelson

Vice President, Commerce & Performance Media

“Celeste is finally here. It’s fantastic…and it’s made my life easier. It’s made my team’s life easier. It’s made my clients’ lives easier.”

Aram Howard

Amazon Advertising Executive, Data Analyst, and Automation Engineer

“This is just such time-savings. It’s the future.”

Kelly Gerrard

Director of eCommerce Marketing

“Celeste is saving hours of time. It’s like having another set of eyes to give suggestions. I’m so stoked to see where this could take us.”

Erick Rudolph

Director of Search Marketing

Latest AI thinking and news

Agents Are a New Channel

AI Overviews and LLMs are not a crisis for marketers but a sign that search behavior is evolving.

Learn More

Public AI vs Purpose-Built AI

Which one delivers for commerce media? Find out in our exclusive blog post.

Read the Post

Skai Named “Best AI-based Solution for Advertising”

We’re thrilled to announce that we’ve been named a winner for the 7th year in a row!

Read the Article

Skai Launches Celeste

Read the release to learn about the first GenAI-powered agent purpose-built for commerce marketers.

View the Press Release

How to Use AI in Your Marketing

Get practical guidance for implementing AI across your marketing program, from basic automation to advanced applications.

Check out the Article

AI Tools for Marketing Analytics

Learn which analytics capabilities to prioritize when selecting AI solutions for your marketing measurement needs.

Read the Blog

FAQ

AI marketing uses artificial intelligence to streamline campaign management, optimize targeting, and personalize customer experiences. By analyzing vast amounts of data, AI provides marketers with actionable insights that drive more efficient and impactful strategies.

AI delivers real-time insights, automates repetitive tasks, and helps optimize your budget for maximum ROI. With Skai’s AI-powered tools, you can unlock deeper customer understanding, reduce waste on ineffective campaigns, and consistently capitalize on high-performing strategies.

Skai’s AI capabilities can automatically identify underperforming keywords, alert you to rising or declining product trends, and optimize creative elements across channels. Our platform also simplifies campaign execution with AI-automated workflows, optimizing bids and targeting, and predicting budget allocation for future success.

Skai’s AI-driven tools such as Budget Navigator and Impact Navigator provide predictive analysis and incrementality testing, allowing you to forecast campaign outcomes and accurately measure your marketing performance in real-time.

Skai is an omnichannel solution built with AI at its core. With a mix of AI automation and generative AI solutions, our platform powers marketing insights and optimizations while integrating seamlessly with all major channels to deliver a unified approach, ensuring your marketing is data-driven, scalable, and results-oriented.

Skai is the premier omnichannel marketing platform designed to empower brands and agencies to drive impactful results. Our expertise in data connectivity, generative AI, and intelligent automation allows us to break down barriers, delivering seamless execution, data-driven insights, and proven results for your business. Choose Skai as your AI marketing partner and unlock the full potential of your marketing efforts. Reach out to talk with a representative and learn more about how our AI-powered solutions can help take your performance marketing to the next level.

Generative AI reduces the time spent digging through dashboards by automatically translating performance data into clear, actionable insights. This helps marketing teams focus less on reporting and more on decision-making, accelerating day-to-day workflows without compromising depth.

Yes. Generative AI analyzes performance across retail media, paid search, and social and surfaces recommendations that help teams reinvest spend, adjust pacing, or fine-tune tactics in real time—making optimization faster, more accurate, and less reactive.

Generative AI connects signals from across datasets to reveal patterns marketers might miss—like emerging customer segments, top-performing creative themes, and high-potential product categories—enabling them to take advantage of growth opportunities quickly and decisively.

Yes. With each interaction, generative AI gets smarter—learning from historical performance, channel dynamics, and evolving benchmarks to improve the quality and precision of its recommendations over time.

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