introducing

Celeste AI

The future of commerce media starts here. Skai’s breakthrough GenAI marketing agent transforms complexity into clarity and empowers brands to make smarter, faster decisions at scale.

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How can we help you?
Instant Campaign Insights

Analyze campaign performance in seconds, enabling faster, data-driven decision-making.

Optimize Media Performance

Get tailored recommendations to optimize your media program and deliver better results.

Unlock Hidden Opportunities

Optimize commerce media strategies faster, saving time, resources, and budget while driving impactful results.

“I can see a lot of the benefit that Celeste will bring the team in areas where they’re spending a lot of manual time, and just be able to get to the strategic output faster.”
Stephanie Nelson
Vice President, Commerce & Performance Media
“Celeste is finally here. It’s fantastic…and it’s made my life easier. It’s made my team’s life easier. It’s made my clients’ lives easier.”
Aram Howard
Amazon Advertising Executive, Data Analyst, and Automation Engineer
“This is just such time-savings. It’s the future.”
Kelly Gerrard
Director of eCommerce Marketing
“Celeste is saving hours of time. It’s like having another set of eyes to give suggestions. I’m so stoked to see where this could take us.”
Erick Rudolph
Director of Search Marketing

The future is GenAI, but AI has always powered Skai

At Skai, we’re leading with GenAI, but AI has been central to our solutions for years. From predictive analytics to automated campaign optimization, we’ve embedded AI across our platform to help you maximize every campaign. These AI-powered features are already delivering exceptional results for our clients today.

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  • activation and optimization
  • campaign insights
  • measurement and planning

What sets Skai’s GenAI apart

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Covers 200+ publishers across all channels

Powered by Skai’s exclusive data intelligence

Built with brand-safe, compliant data practices

Flexible and customizable to meet your needs

Ready for multi-agent collaboration and growth

Designed with years of marketing expertise

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Latest AI thinking and news

The Next Big Thing: Where Generative AI’s First Areas of Innovation Will Impact Marketing

Read this complimentary brief to learn guidelines for successful AI integration.

Get the Report

Skai Named “Best AI-based Solution for Advertising”

We’re thrilled to announce that we’ve been named a winner for the 7th year in a row!

Read the Article

Skai Releases Celeste

Uncover wasted spend on low-performing keyword trends in an instant.

View the Press Release

FAQ

AI marketing uses artificial intelligence to streamline campaign management, optimize targeting, and personalize customer experiences. By analyzing vast amounts of data, AI provides marketers with actionable insights that drive more efficient and impactful strategies.
AI delivers real-time insights, automates repetitive tasks, and helps optimize your budget for maximum ROI. With Skai’s AI-powered tools, you can unlock deeper customer understanding, reduce waste on ineffective campaigns, and consistently capitalize on high-performing strategies.
Skai’s AI capabilities can automatically identify underperforming keywords, alert you to rising or declining product trends, and optimize creative elements across channels. Our platform also simplifies campaign execution with AI-automated workflows, optimizing bids and targeting, and predicting budget allocation for future success.
Skai’s AI-driven tools such as Budget Navigator and Impact Navigator provide predictive analysis and incrementality testing, allowing you to forecast campaign outcomes and accurately measure your marketing performance in real-time.
Skai is an omnichannel solution built with AI at its core. With a mix of AI automation and generative AI solutions, our platform powers marketing insights and optimizations while integrating seamlessly with all major channels to deliver a unified approach, ensuring your marketing is data-driven, scalable, and results-oriented.
Skai is the premier omnichannel marketing platform designed to empower brands and agencies to drive impactful results. Our expertise in data connectivity, generative AI, and intelligent automation allows us to break down barriers, delivering seamless execution, data-driven insights, and proven results for your business. Choose Skai as your AI marketing partner and unlock the full potential of your marketing efforts. Reach out to talk with a representative and learn more about how our AI-powered solutions can help take your performance marketing to the next level.

Generative AI reduces the time spent digging through dashboards by automatically translating performance data into clear, actionable insights. This helps marketing teams focus less on reporting and more on decision-making, accelerating day-to-day workflows without compromising depth.

Yes. Generative AI analyzes performance across retail media, paid search, and social and surfaces recommendations that help teams reinvest spend, adjust pacing, or fine-tune tactics in real time—making optimization faster, more accurate, and less reactive.
Generative AI connects signals from across datasets to reveal patterns marketers might miss—like emerging customer segments, top-performing creative themes, and high-potential product categories—enabling them to take advantage of growth opportunities quickly and decisively.
Yes. With each interaction, generative AI gets smarter—learning from historical performance, channel dynamics, and evolving benchmarks to improve the quality and precision of its recommendations over time.
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