introducing

Celeste AI

The future of commerce media starts here. Skai’s breakthrough GenAI marketing agent transforms complexity into clarity and empowers brands to make smarter, faster decisions at scale.

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AI-Powered Intelligence for Tomorrow’s Marketing Success

Marketing now demands intelligent insights alongside comprehensive data. Celeste AI represents our advancement in creating sophisticated AI marketing solutions that produce real, measurable results. Our AI marketing software analyzes consumer data across multiple channels to reveal behavior patterns, improve targeting precision, enable personalized messaging at scale, and automatically optimize campaign performance for maximum impact. This is how successful brands will win in media tomorrow—by acting on AI-powered marketing intelligence today.

How can we help you?
Instant Campaign Insights

Analyze campaign performance in seconds, enabling faster, data-driven decision-making.

Optimize Media Performance

Get tailored recommendations to optimize your media program and deliver better results.

Unlock Hidden Opportunities

Optimize commerce media strategies faster, saving time, resources, and budget while driving impactful results.

“I can see a lot of the benefit that Celeste will bring the team in areas where they’re spending a lot of manual time, and just be able to get to the strategic output faster.”
Stephanie Nelson
Vice President, Commerce & Performance Media
“Celeste is finally here. It’s fantastic…and it’s made my life easier. It’s made my team’s life easier. It’s made my clients’ lives easier.”
Aram Howard
Amazon Advertising Executive, Data Analyst, and Automation Engineer
“This is just such time-savings. It’s the future.”
Kelly Gerrard
Director of eCommerce Marketing
“Celeste is saving hours of time. It’s like having another set of eyes to give suggestions. I’m so stoked to see where this could take us.”
Erick Rudolph
Director of Search Marketing

Purpose-built GenAI

Designed to give your team the intelligence to optimize and accelerate every aspect of your commerce media strategy

Unify first-party, market, and third-party data for omnichannel growth.

Celeste builds upon Skai’s core strengths to consolidate all your data into a single platform, incorporating AI-powered analysis and recommendations across every channel. 

Boost productivity and efficiency – no tech expertise needed.

Celeste delivers answers in under 50 seconds, turning hours of reporting and decision-making into minutes. Every team member, from hands-on keyboard to executives, gets what they need fast.

Proactively identify growth opportunities & impactful optimizations.

Identify growth opportunities, recommend strategic shifts, and explain the “why” behind every move—whether it’s keyword bidding or campaign planning.

Ensures governance with a brand-safe, structured data framework.

Platform security is our top priority across all of our solutions. In this fast-paced world of AI, we understand the importance of ensuring that your data is secured by providing you with a GenAI agent who is built using the most exceptional standards for AI and security models in the industry.

The future is GenAI, but AI has always powered Skai

At Skai, we’re leading with GenAI, but AI has been central to our solutions for years. We’ve spent nearly two decades refining our AI capabilities and showing marketers how AI can be used in marketing. What started as basic algorithms has grown into sophisticated machine learning that processes billions of data signals. From predictive analytics to automated campaign optimization, we’ve embedded AI-driven tools that enhance marketing performance across our platform to help you maximize every campaign.. This solid foundation makes our GenAI approach different—it’s built on real marketing expertise, not theoretical applications. These AI marketing tools are already delivering exceptional results for our clients today.

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  • All
  • activation and optimization
  • campaign insights
  • measurement and planning

What sets Skai’s GenAI apart

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Covers 200+ publishers across all channels

Powered by Skai’s exclusive data intelligence

Built with brand-safe, compliant data practices

Flexible and customizable to meet your needs

Ready for multi-agent collaboration and growth

Designed with years of marketing expertise

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Latest AI thinking and news

    Public AI vs Purpose-Built AI

    Which one delivers for commerce media? Find out in our exclusive blog post.

    Read the Post

    Skai Named “Best AI-based Solution for Advertising”

    We’re thrilled to announce that we’ve been named a winner for the 7th year in a row!

    Read the Article

    Skai Launches Celeste

    Read the release to learn about the first GenAI-powered agent purpose-built for commerce marketers.

    View the Press Release

    How to Use AI in Your Marketing

    Get practical guidance for implementing AI across your marketing program, from basic automation to advanced applications.

    Check out the Article

    AI Tools for Marketing Analytics

    Learn which analytics capabilities to prioritize when selecting AI solutions for your marketing measurement needs.

    Read the Blog

FAQ

AI marketing uses artificial intelligence to streamline campaign management, optimize targeting, and personalize customer experiences. By analyzing vast amounts of data, AI provides marketers with actionable insights that drive more efficient and impactful strategies.
AI delivers real-time insights, automates repetitive tasks, and helps optimize your budget for maximum ROI. With Skai’s AI-powered tools, you can unlock deeper customer understanding, reduce waste on ineffective campaigns, and consistently capitalize on high-performing strategies.
Skai’s AI capabilities can automatically identify underperforming keywords, alert you to rising or declining product trends, and optimize creative elements across channels. Our platform also simplifies campaign execution with AI-automated workflows, optimizing bids and targeting, and predicting budget allocation for future success.
Skai’s AI-driven tools such as Budget Navigator and Impact Navigator provide predictive analysis and incrementality testing, allowing you to forecast campaign outcomes and accurately measure your marketing performance in real-time.
Skai is an omnichannel solution built with AI at its core. With a mix of AI automation and generative AI solutions, our platform powers marketing insights and optimizations while integrating seamlessly with all major channels to deliver a unified approach, ensuring your marketing is data-driven, scalable, and results-oriented.
Skai is the premier omnichannel marketing platform designed to empower brands and agencies to drive impactful results. Our expertise in data connectivity, generative AI, and intelligent automation allows us to break down barriers, delivering seamless execution, data-driven insights, and proven results for your business. Choose Skai as your AI marketing partner and unlock the full potential of your marketing efforts. Reach out to talk with a representative and learn more about how our AI-powered solutions can help take your performance marketing to the next level.

Generative AI reduces the time spent digging through dashboards by automatically translating performance data into clear, actionable insights. This helps marketing teams focus less on reporting and more on decision-making, accelerating day-to-day workflows without compromising depth.

Yes. Generative AI analyzes performance across retail media, paid search, and social and surfaces recommendations that help teams reinvest spend, adjust pacing, or fine-tune tactics in real time—making optimization faster, more accurate, and less reactive.
Generative AI connects signals from across datasets to reveal patterns marketers might miss—like emerging customer segments, top-performing creative themes, and high-potential product categories—enabling them to take advantage of growth opportunities quickly and decisively.
Yes. With each interaction, generative AI gets smarter—learning from historical performance, channel dynamics, and evolving benchmarks to improve the quality and precision of its recommendations over time.
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