[WATCH] Retail Media Thursdays Episode 21: Oliver Shayer from Boots UK


VP Marketing

If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at michelle.urwin@skai.io.

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Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!

In this series, respected marketing authorities explore key facets of retail media, offering insights into the fundamental components that fuel this continuously evolving platform.

Our objective is to cultivate a thriving community that includes industry professionals and all stakeholders in retail media. We aim to encourage cooperation and shared knowledge, propelling meaningful advancements towards the growth and success of the retail media industry.

We cordially invite you to embark on this captivating journey. Keep an eye out for upcoming installments of Skai’s Retail Media Thursdays, where we demystify the fascinating world of retail media and unlock its immense potential. Together, let’s shape the future of retail media!

RMT, Episode 21: Oliver Shayer from Boots UK

In this episode of Retail Media Thursdays, Skai’s Michelle Urwin chats with Oliver Shayer, Omni-Media Director, Boots UK

Tune in as we discuss:

  • 📊 Emphasizing the holistic, customer-centric idea of media and retail media.
  • 🔀 The benefit of integrating and not treating different media channels in silos.
  • 📝 The importance of measurement and standardization in maximizing retail media potential.
  • 🌍 Comparison of retail media practices in the UK and US, including opportunities from an online perspective and in-store experiences.
  • 👍 Acknowledging the growth of retail media, recognizing challenges and future opportunities.

These are just a few topics covered in this compelling chat with Oliver.

 Filmed at Canalhouse, 48-52 Canal St, Nottingham NG1 7EH.

Like what you saw? There’s more.

We welcome you to check out our latest Skai Retail Media Thursdays (RMT) episodes:

Visit here to see our complete list of RMT episodes.

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For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation. 

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