If you’re a UK-based retail media marketer and would like to share your point of view over a pint, please get in touch with me at firstname.lastname@example.org.
Greetings, and welcome back to Retail Media Thursdays (RMT) with Skai!
In this collection, esteemed experts across a wide array of fields delve into crucial subjects pertaining to retail media, shedding light on essential elements that shape our evolving landscape.
Our goal is to foster a vibrant community consisting of our industry professionals and everyone involved with retail media. We strive to promote collaboration, mutual learning, and collectively make significant contributions to the advancement and prosperity of the industry.
We cordially invite you to be a part of this captivating journey. Be on the lookout for upcoming episodes of Skai’s Retail Media Thursdays, where we decipher the fascinating world of retail media and unveil its vast potential. Together, let’s sculpt the future of retail media!
RMT, Episode 13: Glen Conybeare from Reprise Commerce, Interpublic
Tune in as we discuss:
- 💼 Challenges & opportunities: Overview of the retail media landscape.
- 🐘 The profitability elephant: The shift from volume to profitability in e-commerce.
- 🎯 Direct to Consumer shift: The growing focus on D2C models.
- 🧮 Profitability challenge: Balancing digital growth with making a profit.
- 🛠 Marginal gains: Importance of consistent improvement and specialist teams in driving success.
- 🤝 Blending marketing strategies: Integration of paid search, paid social, and retail media.
- 📊 Standardizing metrics: The future of retail media metrics standardization and data sharing
These are just a few of the topic areas covered in this compelling chat with Glen.
filmed at: The Cow and Calf, Hangingstone Rd, Ilkley LS29 8BT, United Kingdom
Like what you saw? There’s more.
We welcome you to check out our latest Skai Retail Media Thursdays episodes:
- 🌐 Episode 8: Matt Higgins from dentsu
- 🍪 Episode 9: Emil Bielski from Croud
- 📉 Episode 10: Rob Quattromini from Amazon Ads
- 📊 Episode 11: Uche Ofili from dunnhumby
- ⚙️ Episode 12: Emma Magliocchi from Mindshare Worldwide
Looking for a retail media technology partner that understands omnichannel?
As part of Skai’s omnichannel marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
For more information, we invite you to schedule a demo with our team to see our cutting-edge innovation.