The Next Big Thing: Where Generative AI’s First Areas of Innovation Will Impact Marketing

Skai’s Chief Product Officer, Guy Cohen, offers you a clear understanding of how generative AI, like ChatGPT, will shape marketing’s future, stressing the need to adapt and stay competitive. Embracing this technology early in its lifecycle will enable you to optimize your business workflows and better understand consumer behavior.

Learn guidelines for successful AI integration, considering potential pitfalls and emphasize the importance of human oversight. You’ll gain insights into forming clear AI implementation policies, regular system evaluations, and future-oriented planning, ensuring your business thrives in the face of this technological disruption.

Read this complimentary brief to learn what your next move should be.
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The Next Big Thing
Where Generative AI’s First Areas of Innovation Will Impact Marketing

The Future is Generative: AI in Marketing!

While the buzz around AI in marketing has been building, there are deeper implications and advantages that will redefine your marketing strategies in the coming years.

Elements like workflow optimization, system integration, and alterations in consumer behavior driven by AI are all leading to a marketing future where agility and adaptability are more important than ever before. Generative AI, like ChatGPT, is just one of many catalysts in the larger marketing evolution conversation.

Discover more in this brief from Skai’s Chief Product Officer.

Why explore new marketing measurement solutions now?

“Few marketers disagree that generative AI has the potential to revolutionize how consumers interact with core online environments. These transformations are already influencing marketing strategies, particularly in paid search, paid social, and retail media — three channels that account for nearly 80% of the current $625 billion global digital advertising market. Regardless of the disruptive nature of generative AI, marketers know they must seamlessly continue driving performance for their organizations even as the world changes around them.”

– ​​Guy Cohen, Chief Product Officer @ Skai

Dive into this free brief from Skai’s Chief Product Officer, Guy Cohen, to discover how generative AI, like ChatGPT, revolutionizes marketing strategies in a disruptive era.

    • Grasp the profound implications of AI on workflow optimization, system integration, and consumer behavior.
    • Contemplate whether you should resist or adjust to the rapidly evolving landscape.
    • Pose to yourself the critical questions that will guide you in forming your strategic plan.
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