Home furnishings supplier Zinus ran a share of clicks analysis on its Walmart Connect program. It showed that competition for Sponsored Products was low and there was a lot of ad inventory not yet captured by competitors. So there was a big opportunity to control more ad placements and categories. Walmart Connect recommended that Zinus increase campaign spending to achieve maximum presence in relevant search results.
As campaigns grow, there is always more work to be done, and often not enough hours in the day to do it all manually. While Walmart Connect’s self-serve platform offered solutions for basic campaign management, Zinus needed a more sophisticated Walmart Platform Partner to handle the increased spending and larger campaign goals of increasing ROAS and category presence.
The team chose to partner with Skai for our automation capabilities, among other solutions in our marketing platform. In particular, the bulk upload capabilities within our Retail Media solution made it easy to scale campaigns and streamline campaign management.
As spending continued to increase, letting Skai’s technology do the work freed the team from tedious manual tasks and gave them more time back to focus on strategy. Ultimately, when Zinus got to the point where average monthly spending on Walmart tripled, they achieved 4X clicks, 7X sales, 2X ROAS, and a 13% decrease in CPC.
“Campaign management has become a breeze with Skai. Now we can easily set up campaigns and update the bids with bulk uploads,” said Himanshi Mittal, Associate Director of Digital Marketing at Zinus. “The tool has helped us in automating the process and saving a lot of time, which we’d previously invested in manually updating the campaigns.”
Leverage Skai automation for your digital advertising programs
Skai’s marketing platform connects your data across the walled gardens to help you optimize campaigns and reach consumers like never before. As part of the platform, our Retail Media solution empowers brands and agencies to plan, execute, and measure campaigns on 60+ global retailers, including Walmart Connect, in one unified platform with best-in-class automation and optimization capabilities.