Here at Skai, we know the holidays are an exciting, albeit busy and stressful, period for any advertiser. So, we’ve put this guide together to provide you with a starting point for your own seasonal action plan.
This is based on our experience working with many different clients, sizes of budgets, ranging verticals and differing goals across a number of years. It’s important that this template is used as a guide to creating your own personalized strategy, with the aim of making the theory as actionable as possible. Note that we do reference specific rules to increase volume, but you should implement what’s right for you.